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CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2017
Dec. 31, 2016
Dec. 31, 2015
Income Statement [Abstract]      
Revenue $ 258,031 $ 236,634 $ 216,007
Cost of revenue 88,649 82,178 71,791
Gross profit 169,382 154,456 144,216
Operating expenses:      
Research and development 22,247 21,547 19,868
Sales and marketing 123,374 111,376 105,635
General and administrative 57,218 56,264 54,983
Total operating expenses 202,839 189,187 180,486
Loss from operations (33,457) (34,731) (36,270)
Other expense, net:      
Foreign currency transaction gain (loss) 1,802 (2,430) (1,813)
Interest expense (6,964) (4,425) (941)
Total other expense, net (5,162) (6,855) (2,754)
Loss before income taxes (38,619) (41,586) (39,024)
Income tax (benefit) expense (1,474) 74 192
Net loss $ (37,145) $ (41,660) $ (39,216)
Net loss per share      
Basic and diluted (in dollars per share) $ (0.87) $ (1.00) $ (0.97)
Weighted average common shares outstanding:      
Basic and diluted (in shares) 42,739,525 41,729,013 40,237,848