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Goodwill and Other Intangible Assets (Tables)
 9 Months Ended
May 02, 2020
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of Goodwill
The following details the changes in goodwill for each reportable segment:
 
Premium Fashion (a)
Kids Fashion (b)
Total
 (millions)
Balance at August 3, 2019$305.0  $8.5  $313.5  
Impairment losses(140.4) (8.5) (148.9) 
Balance at May 2, 2020$164.6  $—  $164.6  
 
(a) Net of accumulated impairment losses of $569.3 million and $428.9 million for the Premium Fashion segment as of May 2, 2020 and August 3, 2019, respectively.
(b) Net of accumulated impairment losses of $169.4 million and $160.9 million for the Kids Fashion segment as of May 2, 2020 and August 3, 2019, respectively.
Schedule of Finite-Lived Intangible Assets Other intangible assets, reflecting the change, as well as the impairments discussed above, now consist of the following:
 May 2, 2020August 3, 2019
DescriptionGross
Carrying
Amount		Accumulated
Amortization		NetGross
Carrying
Amount		Accumulated
Amortization		Net
Intangible assets not subject to amortization:
(millions)
  Brands and trade names (a)
$169.7  $—  $169.7  $252.0  $—  $252.0  
  Franchise rights (b)
5.0  —  5.0  10.9  —  10.9  
Total intangible assets not subject to amortization174.7  —  174.7  262.9  —  262.9  
Intangible assets subject to amortization:
  Proprietary technology4.8  (4.8) —  4.8  (4.8) —  
  Customer relationships52.0  (50.7) 1.3  52.0  (46.7) 5.3  
  Favorable leases—  —  —  38.2  (29.8) 8.4  
  Trade names5.3  (5.3) —  5.3  (5.3) —  
Total intangible assets subject to amortization62.1  (60.8) 1.3  100.3  (86.6) 13.7  
Total other intangible assets$236.8  $(60.8) $176.0  $363.2  $(86.6) $276.6  
 
 (a) Net of accumulated trade name impairment losses are as follows: $252.7 million of our Ann Taylor trade name, $424.4 million of our LOFT trade name, $243.5 million of our Lane Bryant trade name, $10.0 million of our Catherines trade name, and $59.4 million of our Justice trade name.
(b) Net of accumulated franchise rights impairment of $5.9 million at our Justice brand.