SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: Advertising costs (Policies)	12 Months Ended
Dec. 31, 2012
Policies
Advertising costs	Advertising costs Advertising costs are anticipated to be expensed as incurred. During the years ended December 31, 2012 and 2011, there were $2,047 and $1,442 in advertising costs included in advertising and promotion, respectively.

- Definition

Disclosure of accounting policy for advertising costs. For those costs that cannot be capitalized, discloses whether such costs are expensed as incurred or the first period in which the advertising takes place. For direct response advertising costs that are capitalized, describes those assets and the accounting policy used, including a description of the qualifying activity, the types of costs capitalized and the related amortization period. An entity also may disclose its accounting policy for cooperative advertising arrangements.

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