Consolidated Statement of Stockholders' Equity - USD ($)	Common Stock [Member]	Additional Paid-In Capital [Member]	Accumulated Deficit [Member]	Other Comprehensive Income / Loss	Noncontrolling Interest	Total
Beginning balance, shares at Dec. 31, 2014	48,566,909
Beginning balance, value at Dec. 31, 2014	$ 486	$ 1,556,315	$ (1,141,593)	$ (1,542)	$ 0	$ 413,666
Stock compensation expense, shares	1,192,950
Stock compensation expense, value	$ 12	1,059,023				1,059,035
Stock option expense		733,239				733,239
Agent equity program, shares	420,866
Agent equity program, value	$ 4	355,742				355,746
Issuance of subsidiary common stock, value					1,950	1,950
Repurchase and retirement of shares, shares	(12,530)
Repurchase and retirement of shares, value		(3,132)				(3,132)
Foreign currency translation gain				(7,571)		(7,571)
Net loss			(1,938,901)		(21,526)	(1,960,427)
Ending balance, shares at Dec. 31, 2015	50,168,195
Ending balance, value at Dec. 31, 2015	$ 502	3,701,187	(3,080,494)	(9,113)	(19,576)
Stock issued for cash, shares	184,615
Stock issued for cash, value	$ 2	532,204				532,206
Exercise of options, shares issued	159,678
Exercise of options, value	$ 2	4,898				4,900
Stock compensation expense, shares	1,018,687
Stock compensation expense, value	$ 9	4,996,640				4,996,649
Stock option expense		2,120,726				2,120,726
Agent equity program, shares	785,504
Agent equity program, value	$ 8	1,778,429				1,778,437
Acquisition of non-controlling interest		(146,377)			49,377	(97,000)
Foreign currency translation gain				13,318		13,318
Net loss			(7,384,915)		(29,801)	(7,414,716)
Ending balance, shares at Dec. 31, 2016	52,316,679
Ending balance, value at Dec. 31, 2016	$ 523	12,987,707	(10,465,409)	4,205	0	2,527,026
Stock issued for cash, value		142,158				142,158
Exercise of options, shares issued	181,572
Exercise of options, value	$ 2	46,594				46,596
Stock compensation expense, shares	1,000,594
Stock compensation expense, value	$ 10	10,961,621				10,961,631
Stock option expense		6,856,029				6,856,029
Agent equity program, shares	1,464,997
Agent equity program, value	$ 15	5,857,539				5,857,554
Repurchase and retirement of shares, shares	(1,307)
Repurchase and retirement of shares, value		(3,607)				(3,607)
Foreign currency translation gain				4,249		4,249
Net loss			(22,130,965)			(22,130,965)
Ending balance, shares at Dec. 31, 2017	54,962,535
Ending balance, value at Dec. 31, 2017	$ 550	$ 36,848,041	$ (32,596,374)	$ 8,454	$ 0	$ 4,260,671