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CONSOLIDATED STATEMENTS OF EQUITY - USD ($)
Common Stock
Treasury Stock
Additional Paid-In Capital
Accumulated Deficit
Accumulated Other Comprehensive Income (Loss)
Noncontrolling Interest [Member]
Total
Beginning balance, shares at Dec. 31, 2017 54,962,535            
Beginning balance, value at Dec. 31, 2017 $ 550   $ 36,848,041 $ (32,596,374) $ 8,454   $ 4,260,671
Exercise of options, shares 2,594,050            
Exercise of options, value $ 25   2,015,009       2,015,034
Shares issued for acquisition, shares 97,371            
Shares issued for acquisition, value $ 1   999,999       1,000,000
Stock compensation expense, shares 1,270,545            
Stock compensation expense, value $ 13   19,053,465       19,053,478
Stock option expense     4,846,906       4,846,906
Agent equity program, shares 1,684,601            
Agent equity program, value $ 17   21,253,660       21,253,677
Foreign currency translation gain (loss)         (19,781)   (19,781)
Net loss       (22,430,356)     (22,430,356)
Ending balance, shares at Dec. 31, 2018 60,609,102            
Ending balance, value at Dec. 31, 2018 $ 606   90,755,616 (60,765,266) (11,327)   29,979,629
Cumulative effect of new accounting principle in period of adoption | Accounting Standards Update 2018-07 [Member]     5,738,536 (5,738,536)      
Exercise of options, shares 2,261,122            
Exercise of options, value $ 23   2,297,906       2,297,929
Stock compensation expense, shares 1,345,754            
Stock compensation expense, value $ 13   13,208,990       13,209,003
Stock option expense     5,085,497       5,085,497
Agent equity program, shares 3,801,603            
Agent equity program, value $ 38   37,767,813       37,767,851
Foreign currency translation gain (loss)         211,226   $ 211,226
Repurchase of common stock, shares   2,743,637         2,743,637
Repurchase of common stock, value   $ (27,056,136)         $ (27,056,136)
Retirement of shares, shares (1,818,273) (1,818,273)          
Retirement of shares, value $ (18) $ 18,432,924 (18,432,906)        
Noncontrolling interest           $ 189,500 189,500
Net loss       (9,527,714)   (28,906) (9,556,620)
Ending balance, shares at Dec. 31, 2019 66,199,308 925,364          
Ending balance, value at Dec. 31, 2019 $ 662 $ (8,623,212) $ 130,682,916 $ (70,292,980) $ 199,899 $ 160,594 $ 52,127,879