SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Narrative) (Details) - USD ($)	12 Months Ended
Dec. 31, 2019	Dec. 31, 2018
Fair Value, Liabilities, Level 1 to Level 2 Transfers, Amount	$ 0
Advertising expense	3,798,516	$ 2,403,941
Allowance for doubtful accounts receivable	137,430	484,441
Goodwill, impairment	0	0
Impairment of Intangible Assets, Finite-lived	$ 0	$ 0
Minimum
Term of lease	1 year
Open Tax Year	2011
Finite-Lived Intangible Asset, Useful Life	3 years
Minimum \| Computer hardware and software
Property and equipment useful lives	P3Y
Minimum \| Furniture, fixtures and equipment
Property and equipment useful lives	P5Y
Maximum
Term of lease	7 years
Open Tax Year	2019
Finite-Lived Intangible Asset, Useful Life	10 years
Maximum \| Computer hardware and software
Property and equipment useful lives	P5Y
Maximum \| Furniture, fixtures and equipment
Property and equipment useful lives	P7Y

Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line.

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Amount of allowance for credit loss on accounts receivable.

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Amount of transfers of liabilities measured on a recurring basis out of Level 1 of the fair value hierarchy into Level 2.

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Useful life of finite-lived intangible assets, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days.

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Amount after tax of loss recognized that results from the write-down of an asset representing the future economic benefits arising from other assets acquired in a business combination that are not individually identified and separately recognized.

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The amount of impairment loss recognized in the period resulting from the write-down of the carrying amount of a finite-lived intangible asset to fair value.

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Term of lessee's operating lease, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents reported fact of one year, five months, and thirteen days.

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Tax year that remains open to examination under enacted tax laws, in CCYY format.

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Describes the periods of time over which an entity anticipates to receive utility from its property, plant and equipment (that is, the periods of time over which an entity allocates the initial cost of its property, plant and equipment).

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