X0306 4 2019-07-23 0 0001495320 Vera Bradley, Inc. VRA 0001571395 Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust C/O VERA BRADLEY, INC. 12420 STONEBRIDGE ROAD ROANOKE IN 46783 0 0 0 1 Member of a 10% owner group Common Stock 2019-07-23 4 S 0 27875 10.95 D 2542670 D Common Stock 2019-07-24 4 S 0 27875 11.23 D 2514795 D The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018. The prices reported are weighted average prices. The shares sold on July 23, 2019 were sold in multiple transactions at prices ranging from $10.78 to $11.12, inclusive, and the shares sold on July 24, 2019 were sold in multiple transactions at prices ranging from $11.05 to $11.43, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. /s/ Joan B. Hall, as Trustee 2019-07-24