Unaudited Consolidated Statements of Operations - USD ($)	3 Months Ended
	Mar. 31, 2016	Mar. 31, 2015
Income Statement [Abstract]
Revenue	$ 5,465,950	$ 4,135,494
Cost of sales	3,101,369	2,441,491
Gross profit	2,364,581	1,694,003
Operating expenses:
General and administrative	2,580,001	1,860,514
Sales and marketing	2,359,663	1,581,487
Total operating expenses	4,939,664	3,442,001
Loss from operations	(2,575,083)	(1,747,998)
Other income (expense):
Interest expense	(21,339)	(18,770)
Change in fair value of derivatives, net	2,852	(2,505,951)
Other income, net	950	1,807
Total other income (expense)	(17,537)	(2,522,914)
Net loss	$ (2,592,620)	$ (4,270,912)
Weighted average common shares outstanding – basic and diluted	5,300,520	2,884,883
Basic and diluted loss per common share	$ (0.49)	$ (1.48)