Consolidated Statements of Operations - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Income Statement [Abstract]
Revenue	$ 20,467,926	$ 8,322,274
Cost of sales	12,236,916	2,845,833
Gross profit	8,231,010	5,476,441
Operating expenses:
General and administrative	7,517,115	4,918,197
Sales and marketing	7,936,215	5,204,447
Total operating expenses	15,453,330	10,122,644
Loss from operations	(7,222,320)	(4,646,203)
Other income (expense):
Interest expense	(115,861)	(25,375)
Loss on exchange of warrants	(1,845,810)	0
Change in fair value of derivatives, net	(2,133,820)	7,845,214
Other income, net	9,640	10,428
Total other income (expense)	(4,085,851)	7,830,267
Net income (loss)	$ (11,308,171)	$ 3,184,064
Weighted average common shares outstanding – basic	3,737,897	2,616,354
Basic income (loss) per common share	$ (3.03)	$ 1.22
Weighted average common shares outstanding – diluted	3,737,897	3,170,003
Diluted income (loss) per common share	$ (3.03)	$ 1.00