X0306 4 2013-08-16 0 0001493491 Heritage Financial Group Inc HBOS 0001325810 McGinley Douglas J C/O HERITAGE FINANCIAL GROUP, INC 721 NORTH WESTOVER BOULEVARD ALBANY GA 31707 1 0 0 0 Common Stock 2013-08-16 4 M 0 23071 14.97 A 48866 D Common Stock 2013-08-16 4 M 0 8192 11.94 A 57058 D Common Stock 2013-08-16 4 S 0 4763 19.00 D 52295 D Common Stock 2013-08-19 4 S 0 3000 19.00 D 49295 D Common Stock 2000 I By IRA Stock Option (Right to Buy) 14.97 2013-08-16 4 M 0 23071 0 D 2007-05-19 2016-05-19 Common Stock 23071 0 D Stock Option (Right to Buy) 11.94 2013-08-16 4 M 0 8192 0 D 2012-07-01 2022-07-01 Common Stock 8192 0 D Stock Appreciation Right 11.94 2012-07-01 2022-07-01 Common Stock 12288 0 D Stock Option(Right to Buy) 11.94 2012-07-01 2022-07-01 Common Stock 12288 0 D Transaction represents exercise of options and sale of shares as part of a cashless transaction. Transaction represents an award of stock appreciation rights under the Issuer's 2011 Equity Incentive Plan. The rights are scheduled to vest in five equal annual installments beginning on July 1, 2012. Transaction represents an award of stock options under the Issuer's 2011 Equity Incentive Plan. The options are scheduled to vest in five equal annual installments beginning on July 1, 2012. The stock appreciation rights and stock options were granted in tandem. Accordingly, the exercise of one results in the termination of the other. /s/ T. Heath Fountain 2013-08-20