Note 9 – Segment Data

Brunswick is a manufacturer and marketer of leading consumer brands and operates in four reportable segments: Marine Engine, Boat, Fitness and Bowling & Billiards. The Company's segments are defined by management's reporting structure and operating activities.

The Company evaluates performance based on business segment operating earnings. Operating earnings of segments do not include the expenses of corporate administration, earnings from unconsolidated equity affiliates, other expenses and income of a non-operating nature, interest expense and income, loss on early extinguishment of debt or provisions for income taxes.

Corporate/Other results include items such as corporate staff and administrative costs. Corporate/Other total assets consist of mainly cash and investments in marketable securities, deferred and prepaid income tax balances and investments in unconsolidated affiliates. Marine eliminations are eliminations between the Marine Engine and Boat segments for sales transactions consummated at established arm's length transfer prices.

The following table sets forth net sales and operating earnings (loss) of each of the Company's reportable segments for the three months ended October 1, 2011 and October 2, 2010:

	Net Sales						Operating Earnings (Loss)
	Three Months Ended						Three Months Ended
(in millions)	October 1, 2011			October 2, 2010			October 1, 2011			October 2, 2010

Marine Engine	$	467.2		$	429.2		$	44.5		$	49.0
Boat		209.2			209.2			(17.9	)		(26.3	)
Marine eliminations		(36.4	)		(35.3	)		-			-
Total Marine		640.0			603.1			26.6			22.7

Fitness		157.2			137.7			22.6			17.0
Bowling & Billiards		79.5			74.6			1.8			-
Corporate/Other		-			-			(15.4	)		(14.5	)

Total	$	876.7		$	815.4		$	35.6		$	25.2

The following table sets forth net sales and operating earnings (loss) of each of the Company's reportable segments for the nine months ended October 1, 2011 and October 2, 2010:

	Net Sales						Operating Earnings (Loss)
	Nine Months Ended						Nine Months Ended
(in millions)	October 1, 2011			October 2, 2010			October 1, 2011			October 2, 2010

Marine Engine	$	1,606.2		$	1,454.1		$	191.6		$	164.7
Boat		819.5			749.4			(12.3	)		(76.6	)
Marine eliminations		(166.3	)		(152.7	)		-			-
Total Marine		2,259.4			2,050.8			179.3			88.1

Fitness		455.2			379.9			65.1			35.2
Bowling & Billiards		244.3			243.8			16.5			12.3
Corporate/Other		-			-			(50.4	)		(44.6	)

Total	$	2,958.9		$	2,674.5		$	210.5		$	91.0

The following table sets forth total assets of each of the Company's reportable segments:


	Total Assets
(in millions)	October 1, 2011		Dec. 31, 2010

Marine Engine	$	721.9	$	675.3
Boat		356.7		394.6
Total Marine		1,078.6		1,069.9

Fitness		543.5		559.4
Bowling & Billiards		266.1		260.4
Corporate/Other		689.6		788.3

Total	$	2,577.8	$	2,678.0