Goodwill and Other Intangible Assets (Tables)

9 Months Ended

Sep. 30, 2021

Goodwill And Intangible Assets Disclosure [Abstract]

Summary of Changes in Carrying Amount of Goodwill

The table below summarizes the changes in the carrying amount of goodwill for the nine months ended September 30, 2021.

(IN MILLIONS)		Nielsen
Balance, December 31, 2020	$	5,680
Acquisitions, divestitures and other adjustments		(6	)
Effect of foreign currency translation		(15	)
Balance, September 30, 2021	$	5,659

Other Intangible Assets

Other Intangible Assets

	Gross Amounts				Accumulated Amortization
	September 30,		December 31,		September 30,			December 31,
(IN MILLIONS)	2021		2020		2021			2020
Indefinite-lived intangibles:
Trade names and trademarks	$	1,833	$	1,833	$	—		$	—
Amortized intangibles:
Trade names and trademarks		128		128		(113	)		(110	)
Customer-related intangibles		2,564		2,564		(1,666	)		(1,580	)
Covenants-not-to-compete		26		26		(26	)		(26	)
Content databases		168		168		(63	)		(53	)
Computer software		1,523		1,372		(891	)		(692	)
Patents and other		151		153		(129	)		(120	)
Total	$	4,560	$	4,411	$	(2,888	)	$	(2,581	)