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Revenue Recognition (Tables)
12 Months Ended
Dec. 31, 2019
Revenue Recognition [Abstract]  
Summary of Revenue Disaggregated by Segment by Major Product Offerings and Timing of Revenue Recognition

The table below sets forth the Company’s revenue disaggregated within each segment by major product offerings and timing of revenue recognition.

 

(IN MILLIONS)

 

 

 

Year Ended December 31,

 

 

 

 

2019

 

 

2018

 

 

 

2017

 

 

Connect Segment

 

 

 

 

 

 

 

 

 

 

 

 

Measure

 

$

2,161

 

$

2,211

 

 

$

2,233

 

 

Predict/Activate

 

 

896

 

 

927

 

 

 

1,045

 

 

Connect

 

$

3,057

 

$

3,138

 

 

$

3,278

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Media Segment

 

 

 

 

 

 

 

 

 

 

 

 

Audience Measurement

 

$

2,471

 

 

2,411

 

 

 

2,321

 

 

Plan/Optimize

 

 

970

 

 

966

 

 

 

973

 

 

      Media

 

$

3,441

 

$

3,377

 

 

$

3,294

 

 

Total

 

$

6,498

 

$

6,515

 

 

$

6,572

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Timing of revenue recognition

 

 

 

 

 

 

 

 

 

 

 

 

Products transferred at a point in time

 

$

576

 

$

576

 

 

$

495

 

 

Products and services transferred over time

 

 

5,922

 

 

5,939

 

 

 

6,077

 

 

Total

 

$

6,498

 

$

6,515

 

 

$

6,572

 

 

Summary of Contract Assets and Contract Liabilities from Contracts with Customers

The table below sets forth the Company’s contract assets and contract liabilities from contracts with customers.

 

(IN MILLIONS)

 

Year Ended December 31,

 

 

2019

 

 

2018

Contract assets

 

$

218

 

 

$

210

 

 

 

Contract liabilities

 

$

346

 

 

$

359