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Guarantor Financial Information - Condensed Consolidated Statement of Comprehensive Income (Unaudited) (Detail) - USD ($)
$ in Millions
 3 Months Ended 9 Months Ended
Sep. 30, 2019
Sep. 30, 2018
Sep. 30, 2019
Sep. 30, 2018
Condensed Financial Statements Captions [Line Items]        
Revenues $ 1,616 $ 1,600 $ 4,807 $ 4,857
Cost of revenues, exclusive of depreciation and amortization shown separately below 694 681 2,088 2,098
Selling, general and administrative expenses, exclusive of depreciation and amortization shown separately below 467 464 1,430 1,451
Depreciation and amortization 186 175 550 504
Impairment of goodwill and other long-lived assets 1,004   1,004  
Restructuring charges 5 19 52 108
Operating income/(loss) (740) 261 (317) 696
Interest income 1 2 4 6
Interest expense (100) (99) (299) (295)
Foreign currency exchange transaction gains/(losses), net (6) (8) (10) (12)
Other income/(expense), net (3) 1 2 (3)
Income/(loss) from continuing operations before income taxes and equity in net income/(loss) of affiliates (848) 157 (620) 392
Benefit/(provision) for income taxes 380 (59) 325 (142)
Equity in net income/(loss) of affiliates       (1)
Net income/(loss) (468) 98 (295) 249
Less net income/(loss) attributable to noncontrolling interests 4 2 11 9
Net income/(loss) attributable to Nielsen shareholders (472) 96 (306) 240
Total other comprehensive income/(loss) (52) 8 (55) (69)
Total other comprehensive income/(loss) attributable to noncontrolling interests (1) 3 1 1
Net current period other comprehensive income/(loss) attributable to Nielsen shareholders (51) 5 (56) (70)
Total comprehensive income/(loss) (520) 106 (350) 180
Comprehensive income/(loss) attributable to noncontrolling interests 3 5 12 10
Total comprehensive income/(loss) attributable to Nielsen shareholders (523) 101 (362) 170
Parent        
Condensed Financial Statements Captions [Line Items]        
Selling, general and administrative expenses, exclusive of depreciation and amortization shown separately below 1 1 3 3
Operating income/(loss) (1) (1) (3) (3)
Interest income     1 1
Income/(loss) from continuing operations before income taxes and equity in net income/(loss) of affiliates (1) (1) (2) (2)
Equity in net income/(loss) of subsidiaries (471) 97 (304) 242
Net income/(loss) (472) 96 (306) 240
Net income/(loss) attributable to Nielsen shareholders (472) 96 (306) 240
Total other comprehensive income/(loss) (51) 5 (56) (70)
Net current period other comprehensive income/(loss) attributable to Nielsen shareholders (51) 5 (56) (70)
Total comprehensive income/(loss) (523) 101 (362) 170
Total comprehensive income/(loss) attributable to Nielsen shareholders (523) 101 (362) 170
Issuers        
Condensed Financial Statements Captions [Line Items]        
Interest income 180 170 565 486
Interest expense (93) (93) (279) (276)
Other income/(expense), net       (7)
Income/(loss) from continuing operations before income taxes and equity in net income/(loss) of affiliates 87 77 286 203
Benefit/(provision) for income taxes (23) (17) (77) (43)
Equity in net income/(loss) of subsidiaries 57 47 146 132
Net income/(loss) 121 107 355 292
Net income/(loss) attributable to Nielsen shareholders 121 107 355 292
Total other comprehensive income/(loss) 12 4 (13) 25
Net current period other comprehensive income/(loss) attributable to Nielsen shareholders 12 4 (13) 25
Total comprehensive income/(loss) 133 111 342 317
Total comprehensive income/(loss) attributable to Nielsen shareholders 133 111 342 317
Guarantor        
Condensed Financial Statements Captions [Line Items]        
Revenues 902 885 2,659 2,654
Cost of revenues, exclusive of depreciation and amortization shown separately below 374 355 1,119 1,089
Selling, general and administrative expenses, exclusive of depreciation and amortization shown separately below 224 221 698 690
Depreciation and amortization 152 142 446 403
Impairment of goodwill and other long-lived assets 419   419  
Restructuring charges   4 23 36
Operating income/(loss) (267) 163 (46) 436
Interest income 28 10 30 28
Interest expense (188) (176) (586) (504)
Foreign currency exchange transaction gains/(losses), net   1    
Other income/(expense), net (14) (17) 26 103
Income/(loss) from continuing operations before income taxes and equity in net income/(loss) of affiliates (441) (19) (576) 63
Benefit/(provision) for income taxes 497 (9) 607 (29)
Equity in net income/(loss) of subsidiaries (527) 125 (335) 208
Net income/(loss) (471) 97 (304) 242
Net income/(loss) attributable to Nielsen shareholders (471) 97 (304) 242
Total other comprehensive income/(loss) (51) 5 (56) (70)
Net current period other comprehensive income/(loss) attributable to Nielsen shareholders (51) 5 (56) (70)
Total comprehensive income/(loss) (522) 102 (360) 172
Total comprehensive income/(loss) attributable to Nielsen shareholders (522) 102 (360) 172
Non-Guarantor        
Condensed Financial Statements Captions [Line Items]        
Revenues 714 715 2,148 2,203
Cost of revenues, exclusive of depreciation and amortization shown separately below 320 326 969 1,009
Selling, general and administrative expenses, exclusive of depreciation and amortization shown separately below 242 242 729 758
Depreciation and amortization 34 33 104 101
Impairment of goodwill and other long-lived assets 585   585  
Restructuring charges 5 15 29 72
Operating income/(loss) (472) 99 (268) 263
Interest income 1 1 4 5
Interest expense (27) (9) (30) (29)
Foreign currency exchange transaction gains/(losses), net (6) (9) (10) (12)
Other income/(expense), net 11 18 (24) (99)
Income/(loss) from continuing operations before income taxes and equity in net income/(loss) of affiliates (493) 100 (328) 128
Benefit/(provision) for income taxes (94) (33) (205) (70)
Equity in net income/(loss) of affiliates       (1)
Net income/(loss) (587) 67 (533) 57
Less net income/(loss) attributable to noncontrolling interests 4 2 11 9
Net income/(loss) attributable to Nielsen shareholders (591) 65 (544) 48
Total other comprehensive income/(loss) (14) (6) 16 (98)
Total other comprehensive income/(loss) attributable to noncontrolling interests (1) 3 1 1
Net current period other comprehensive income/(loss) attributable to Nielsen shareholders (13) (9) 15 (99)
Total comprehensive income/(loss) (601) 61 (517) (41)
Comprehensive income/(loss) attributable to noncontrolling interests 3 5 12 10
Total comprehensive income/(loss) attributable to Nielsen shareholders (604) 56 (529) (51)
Consolidation Eliminations        
Condensed Financial Statements Captions [Line Items]        
Interest income (208) (179) (596) (514)
Interest expense 208 179 596 514
Equity in net income/(loss) of subsidiaries 941 (269) 493 (582)
Net income/(loss) 941 (269) 493 (582)
Net income/(loss) attributable to Nielsen shareholders 941 (269) 493 (582)
Total other comprehensive income/(loss) 52   54 144
Net current period other comprehensive income/(loss) attributable to Nielsen shareholders 52   54 144
Total comprehensive income/(loss) 993 (269) 547 (438)
Total comprehensive income/(loss) attributable to Nielsen shareholders $ 993 $ (269) $ 547 $ (438)