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Goodwill and Other Intangible Assets
3 Months Ended
Mar. 31, 2017
Goodwill And Intangible Assets Disclosure [Abstract]  
Goodwill and Other Intangible Assets

4. Goodwill and Other Intangible Assets

Goodwill

The table below summarizes the changes in the carrying amount of goodwill by reportable segment for the three months ended March 31, 2017.

 

(IN MILLIONS)

 

Buy

 

 

Watch

 

 

Total

 

Balance, December 31, 2016

 

$

2,696

 

 

$

5,149

 

 

$

7,845

 

Acquisitions, divestitures and other adjustments

 

 

2

 

 

 

314

 

 

 

316

 

Effect of foreign currency translation

 

 

44

 

 

 

7

 

 

 

51

 

Balance, March 31, 2017

 

$

2,742

 

 

$

5,370

 

 

$

8,212

 

 

At March 31, 2017, $71 million of the goodwill is expected to be deductible for income tax purposes.  

Other Intangible Assets

 

 

 

Gross Amounts

 

 

Accumulated Amortization

 

 

 

March 31,

 

 

December 31,

 

 

March 31,

 

 

December 31,

 

(IN MILLIONS)

 

2017

 

 

2016

 

 

2017

 

 

2016

 

Indefinite-lived intangibles:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Trade names and trademarks

 

$

1,921

 

 

$

1,921

 

 

$

 

 

$

 

Amortized intangibles:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Trade names and trademarks

 

 

147

 

 

 

140

 

 

 

(91

)

 

 

(88

)

Customer-related intangibles

 

 

3,150

 

 

 

3,035

 

 

 

(1,350

)

 

 

(1,312

)

Covenants-not-to-compete

 

 

39

 

 

 

39

 

 

 

(36

)

 

 

(36

)

Content databases(1)

 

 

168

 

 

 

 

 

 

(2

)

 

 

 

Computer software

 

 

2,392

 

 

 

2,223

 

 

 

(1,320

)

 

 

(1,258

)

Patents and other

 

 

172

 

 

 

173

 

 

 

(104

)

 

 

(101

)

Total

 

$

6,068

 

 

$

5,610

 

 

$

(2,903

)

 

$

(2,795

)

(1)

The content databases were acquired as part of the Gracenote acquisition on February 1, 2017. These databases represent metadata used in Gracenote’s Video, Music/Auto and Sports product offerings that is not easily replicated due to its quantity and the relationships needed to acquire the data. The estimated remaining useful life of these content databases is 12 to 16 years.

Amortization expense associated with the above intangible assets was $111 million and $101 million for the three months ended March 31, 2017 and 2016, respectively. These amounts included amortization expense associated with computer software of $62 million and $53 million for the three months ended March 31, 2017 and 2016, respectively.