Business Acquisitions (Tables)

12 Months Ended

Dec. 31, 2015

Schedule of Recognized Identified Assets Acquired and Liabilities Assumed

The purchase price was allocated based upon the fair value of the assets acquired and liabilities assumed at the date of acquisition. The following table summarizes the purchase price allocation:

(IN MILLIONS)
Fair value of business combination:
Cash paid for Arbitron common stock	$	1,296
Accrued payment for directors’ and employees’ equity awards pertaining to pre-merger service		42
Accrued dividend payment on Arbitron common stock		3
Fair value of previously held equity interest in Scarborough		75
Total	$	1,416
Identifiable assets acquired and liabilities assumed:
Cash	$	136
Other current assets		129
Property and equipment		32
Goodwill		947
Amortizable intangible assets		472
Other long term assets		2
Deferred revenue		(47	)
Other current liabilities		(53	)
Deferred tax liabilities		(184	)
Other long term liabilities		(18	)
Total	$	1,416

Intangible Assets and Estimated Useful Lives

Intangible assets and their estimated useful lives consist of the following:

(IN MILLIONS)
Description	Amount		Useful Life
Customer –related intangibles	$	271		10 – 15 years
Computer software		159		5 – 10 years
Trade names and trademarks		31		3 – 5 years
Covenants-not-to-compete		11		1 – 2 years
Total	$	472

Pro Forma Information

The following unaudited pro forma information presents the consolidated results of operations of the Company and Arbitron for the year ended December 31, 2013 as if the acquisition had occurred on January 1, 2013, with pro forma adjustments to give effect to amortization of intangible assets, an increase in interest expense from acquisition financing, and certain other adjustments:

(IN MILLIONS)	2013
Revenues	$	6,058
Income from continuing operations	$	497