X0306 4 2016-09-23 0 0001492633 Nielsen Holdings plc NLSN 0001538738 KASH ARVIN C/O NIELSEN HOLDINGS PLC 85 BROAD STREET NEW YORK NY 10004 0 1 0 0 Vice Chairman Common Stock 2016-09-23 4 F 0 449 53.33 D 42876.44 D Common Stock 37104 I By Trust These securities are held by a trust for the benefit of the Reporting Person's daughter over which the Reporting Person may have investment discretion. The Reporting Person disclaims beneficial ownership of the securities held by the trust except to the extent of his pecuniary interest therein. /s/Harris Black, Authorized Signatory 2016-09-27