X0306 4 2015-10-28 0 0001492633 Nielsen Holdings plc NLSN 0001571079 Hasker Stephen C/O NIELSEN N.V. 85 BROAD STREET NEW YORK NY 10004 0 1 0 0 Global President Common Stock 2015-10-28 4 A 0 10083 0.00 A 88171.28 D Common Stock 2015-10-29 4 F 0 1452 47.95 D 86719.28 D Options to Purchase Common Stock (right to buy) 48.35 2015-10-28 4 A 0 60037 0.00 A 2022-10-28 Common Stock 60037 60037 D Represents restricted stock units of the Issuer, which ratably vest in annual installments over 4 years beginning one year after the grant date (October 28, 2015). Represents options to purchase shares of common stock of the Issuer, which ratably vest in annual installments over 4 years beginning one year after the grant date (October 28, 2015). /s/Harris Black, Authorized Signatory 2015-10-30