Income Statement (Unaudited) - USD ($)	3 Months Ended		9 Months Ended
	Oct. 31, 2016	Oct. 31, 2015	Oct. 31, 2016	Oct. 31, 2015
Income Statement [Abstract]
Revenue
Cost of revenues
Gross profit
Depreciation	189		440
Legal, accounting and audit fees	16,779	4,000	74,993	13,502
Management and consulting fees	58,985	12,250	206,752	27,050
Research, development, and promotion	112,000		286,500
Transfer agent and filing fees	1,770		4,180	1,746
Office supplies and other general expenses	26,485	4,073	69,687	10,556
Advertising and marketing	605,018		1,296,327
Amortization of stock options		151,250		453,750
Net operating loss	821,226	171,573	1,938,879	506,604
Net operating loss	(821,226)	(171,573)	(1,938,879)	(506,604)
Other income (expenses)
Interest expense	(8,289)	(7,203)	(25,856)	(18,974)
Impairment loss		(150,000)		(150,000)
Loss on shares issued for services and fees	(305,323)		(684,748)
Total other income (expenses)	(313,612)	(157,203)	(710,604)	(168,974)
Net loss	$ (1,134,838)	$ (328,776)	$ (2,649,483)	$ (675,578)
Net loss per common share - basic and diluted	$ (0.036)	$ (0.01)	$ (0.088)	$ (0.02)
Weighted average common shares outstanding - basic and diluted	31,755,088	29,009,486	29,952,573	30,233,538