XML 32 R36.htm IDEA: XBRL DOCUMENT v2.4.1.9
Stockholder's Equity and Stock Based Compensation (Details 1) (USD $)
In Thousands, except Share data, unless otherwise specified
 3 Months Ended
Mar. 31, 2015
Mar. 31, 2014
Employee Stock Purchase Plan    
Additional information    
Average purchase price of shares issued (in dollars per share) 23.87us-gaap_SharesIssuedPricePerShare
/ us-gaap_PlanNameAxis
= us-gaap_EmployeeStockMember		  
Issuance of common stock under employee stock purchase plan 100,000us-gaap_StockIssuedDuringPeriodSharesEmployeeStockPurchasePlans
/ us-gaap_PlanNameAxis
= us-gaap_EmployeeStockMember		  
Employee Stock Purchase Plan | Minimum    
Valuation assumptions    
Expected term   6 months
Risk-free interest rate (as a percent) 0.05%us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate
/ us-gaap_PlanNameAxis
= us-gaap_EmployeeStockMember
/ us-gaap_RangeAxis
= us-gaap_MinimumMember		 0.08%us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate
/ us-gaap_PlanNameAxis
= us-gaap_EmployeeStockMember
/ us-gaap_RangeAxis
= us-gaap_MinimumMember
Expected volatility (as a percent) 39.00%us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate
/ us-gaap_PlanNameAxis
= us-gaap_EmployeeStockMember
/ us-gaap_RangeAxis
= us-gaap_MinimumMember		 41.00%us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate
/ us-gaap_PlanNameAxis
= us-gaap_EmployeeStockMember
/ us-gaap_RangeAxis
= us-gaap_MinimumMember
Employee Stock Purchase Plan | Maximum    
Valuation assumptions    
Expected term 6 months 9 months
Risk-free interest rate (as a percent) 0.07%us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate
/ us-gaap_PlanNameAxis
= us-gaap_EmployeeStockMember
/ us-gaap_RangeAxis
= us-gaap_MaximumMember		 0.11%us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate
/ us-gaap_PlanNameAxis
= us-gaap_EmployeeStockMember
/ us-gaap_RangeAxis
= us-gaap_MaximumMember
Expected volatility (as a percent) 43.00%us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate
/ us-gaap_PlanNameAxis
= us-gaap_EmployeeStockMember
/ us-gaap_RangeAxis
= us-gaap_MaximumMember		 42.00%us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate
/ us-gaap_PlanNameAxis
= us-gaap_EmployeeStockMember
/ us-gaap_RangeAxis
= us-gaap_MaximumMember
Expected dividend rate (as a percent) 0.00%us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate
/ us-gaap_PlanNameAxis
= us-gaap_EmployeeStockMember
/ us-gaap_RangeAxis
= us-gaap_MaximumMember		 0.00%us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate
/ us-gaap_PlanNameAxis
= us-gaap_EmployeeStockMember
/ us-gaap_RangeAxis
= us-gaap_MaximumMember
Estimate of fair value of options member    
Valuation assumptions    
Expected term   6 years
Risk-free interest rate (as a percent)   1.84%us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate
/ us-gaap_PlanNameAxis
= mkto_EstimateOfFairValueOfOptionsMember
Expected volatility (as a percent)   56.00%us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate
/ us-gaap_PlanNameAxis
= mkto_EstimateOfFairValueOfOptionsMember
Expected dividend rate (as a percent)   0.00%us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate
/ us-gaap_PlanNameAxis
= mkto_EstimateOfFairValueOfOptionsMember
Stock options to purchase common stock    
Additional information    
Closing stock price (in dollars per share) 25.62us-gaap_SharePrice
/ us-gaap_AwardTypeAxis
= us-gaap_EmployeeStockOptionMember		  
RSUs    
Number of RSUs    
Balance at the beginning of the period (in shares) 2,360,000us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember		  
RSUs Granted (in shares) 1,082,000us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember		  
RSUs Vested (in shares) (215,000)us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember		  
RSUs Cancelled/Forfeited (in shares) (108,000)us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember		  
Balance at the end of the period (in shares) 3,119,000us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember		  
Average Grant Date Fair Value    
Balance at the beginning of the period (in dollars per share) 33.30us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember		  
RSUs Granted (in dollars per share) 34.50us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember		 41.57us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember
RSUs Vested (in dollars per share) 41.36us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember		  
RSUs Cancelled/Forfeited (in dollars per share) 32.70us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember		  
Balance at the end of the period (in dollars per share) 33.18us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember		  
Aggregate Intrinsic Value    
Balance at the beginning of the period (in dollars) 77,207mkto_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedAggregateIntrinsicValue
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember		  
Balance at the end of the period (in dollars) 79,922mkto_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedAggregateIntrinsicValue
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember		  
Additional information    
RSUs Granted (in dollars per share) 34.50us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember		 41.57us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember
Total intrinsic value of vested RSUs 6,029us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardEquityInstrumentsOtherThanOptionsAggregateIntrinsicValueVested
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember		 195us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardEquityInstrumentsOtherThanOptionsAggregateIntrinsicValueVested
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember
Closing stock price (in dollars per share) 25.62us-gaap_SharePrice
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember		  
RSUs | Minimum    
Aggregate Intrinsic Value    
Vesting period 3 years  
RSUs | Maximum    
Aggregate Intrinsic Value    
Vesting period 4 years