Description Of The Business

6 Months Ended

Jul. 30, 2011

Description Of The Business

Description Of The Business

B. DESCRIPTION OF THE BUSINESS

Gordmans Stores, Inc. operated 72 everyday low price department stores under the trade name "Gordmans" located in 16 primarily Midwestern states as of July 30, 2011. Gordmans offers a wide assortment of name brand clothing for all ages, accessories (including fragrances), footwear and home fashions for up to 60% off department and specialty store regular prices every day in a fun, easy-to-shop environment. The Company has one reportable segment. The Company's operations include activities related to retail stores located primarily throughout the Midwestern states. The Company opened four new stores during the twenty-six weeks ended July 30, 2011 and opened two new stores during the twenty-six weeks ended July 31, 2010.

The following table reflects the percentage of revenues by major merchandising category:

	13 Weeks Ended July 30, 2011			13 Weeks Ended July 31, 2010			26 Weeks Ended July 30, 2011			26 Weeks Ended July 31, 2010
Apparel		57.0	%		55.3	%		56.5	%		55.2	%
Home Fashions		25.9			26.7			26.0			26.7
Accessories (including fragrances)		17.1			18.0			17.5			18.1
Total		100.0	%		100.0	%		100.0	%		100.0	%