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Consolidated Statements of Operations and Comprehensive Loss - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2015
Dec. 31, 2014
Dec. 31, 2013
Income Statement [Abstract]      
Revenue $ 79,759 $ 60,221 $ 28,136
Related-party revenue from Roche 13,444 858 854
Total revenue 93,203 61,079 28,990
Costs and expenses:      
Cost of revenue 36,695 27,434 11,659
Cost of Roche related-party revenue 2,736    
Selling and marketing 49,030 28,997 12,326
General and administrative 50,614 27,302 21,865
Research and development 43,883 30,629 24,901
Total costs and expenses 182,958 114,362 70,751
Loss from operations (89,755) (53,283) (41,761)
Other income (expense):      
Interest income (expense), net 124 (42) (235)
Other income (expense), net   1,103 (948)
Total other income (expense), net 124 1,061 (1,183)
Net loss (89,631) (52,222) (42,944)
Other comprehensive loss:      
Unrealized loss on available-for-sale securities (178)    
Total other comprehensive loss (178)    
Comprehensive loss (89,809) (52,222) (42,944)
Reconciliation of net loss to net loss applicable to common stockholders:      
Net loss (89,631) (52,222) (42,944)
Accretion of redeemable convertible preferred stock     (139)
Net loss applicable to common stockholders $ (89,631) $ (52,222) $ (43,083)
Net loss per common share applicable to common stockholders, basic and diluted $ (2.73) $ (1.87) $ (4.64)
Weighted average common shares outstanding, basic and diluted 32,836,219 27,954,327 9,294,730