CONSOLIDATED BALANCE SHEETS (USD $)	Dec. 31, 2014	Dec. 31, 2013
Current assets
Cash and cash equivalents	$ 8,500,718	$ 6,342,161
Accounts receivable, net	297,958us-gaap_AccountsReceivableNetCurrent	139,072us-gaap_AccountsReceivableNetCurrent
Prepaid expenses	247,207us-gaap_PrepaidExpenseCurrent	280,627us-gaap_PrepaidExpenseCurrent
Inventory, net	39,788us-gaap_InventoryNet	0us-gaap_InventoryNet
Total current assets	9,085,671us-gaap_AssetsCurrent	6,761,860us-gaap_AssetsCurrent
Furniture and equipment, net	357,532us-gaap_PropertyPlantAndEquipmentNet	163,147us-gaap_PropertyPlantAndEquipmentNet
Intangible assets, net	1,920,645us-gaap_FiniteLivedIntangibleAssetsNet	4,395,633us-gaap_FiniteLivedIntangibleAssetsNet
Deferred financing costs	351,961	651,961
Other assets	48,193us-gaap_OtherAssetsNoncurrent	36,446us-gaap_OtherAssetsNoncurrent
Total assets	11,764,002us-gaap_Assets	12,009,047us-gaap_Assets
Current liabilities
Accounts payable	594,357us-gaap_AccountsPayableCurrent	248,142us-gaap_AccountsPayableCurrent
Accrued expenses	444,861us-gaap_AccruedLiabilitiesCurrent	295,310us-gaap_AccruedLiabilitiesCurrent
Deferred rent	0us-gaap_DeferredRentCreditCurrent	48,157us-gaap_DeferredRentCreditCurrent
Payroll liabilities	1,056,705	580,645
Product recall liabilities	0	211,493
Short-term lease obligations	76,025	9,681
Other current liabilities	42,228us-gaap_OtherLiabilitiesCurrent	8,148us-gaap_OtherLiabilitiesCurrent
Total current liabilities	2,214,176us-gaap_LiabilitiesCurrent	1,401,576us-gaap_LiabilitiesCurrent
Deferred rent, net of current portion	2,483us-gaap_DeferredRentCreditNoncurrent	0us-gaap_DeferredRentCreditNoncurrent
Long-term lease obligations	49,216	5,820
Total liabilities	2,265,875us-gaap_Liabilities	1,407,396us-gaap_Liabilities
Commitments and contingencies (note 12)
Stockholders' equity
Preferred stock - $.001 par value; 10,000,000 shares authorized, 0 shares issued and outstanding	0us-gaap_PreferredStockValue	0us-gaap_PreferredStockValue
Common stock - $.001 par value; 75,000,000 shares authorized, 24,564,058 and 18,574,334 shares issued and outstanding at December 31, 2014 and December 31, 2013, respectively	24,564us-gaap_CommonStockValue	18,574us-gaap_CommonStockValue
Additional paid-in capital	44,648,103us-gaap_AdditionalPaidInCapital	31,099,691us-gaap_AdditionalPaidInCapital
Accumulated deficit	(35,174,540)	(20,516,614)
Total stockholders' equity	9,498,127us-gaap_StockholdersEquity	10,601,651us-gaap_StockholdersEquity
Total liabilities and stockholders' equity	$ 11,764,002	$ 12,009,047

Carrying value as of the balance sheet date of liabilities incurred (and for which invoices have typically been received) and payable to vendors for goods and services received that are used in an entity's business. Used to reflect the current portion of the liabilities (due within one year or within the normal operating cycle if longer).

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Regulation S-X (SX)

-Number 210

-Section 02

-Paragraph 19

-Subparagraph a

-Article 5

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 210

-SubTopic 10

-Section S99

-Paragraph 1

-Subparagraph (SX 210.5-02.19(a))

-URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682