CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (USD $)	9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013
CASH FLOWS FROM OPERATING ACTIVITIES
Net loss	$ (8,844,902)	$ (8,026,984)
Adjustments to reconcile net loss to net cash used in operating activities:
Common shares issued for services	0	144,391
Compensation cost for stock options granted	545,115	1,187,717
Depreciation and amortization	380,977	350,536
Bad debt expense	80,870	228,841
Changes in operating assets and liabilities:
Accounts receivable	29,051	(386,514)
Inventory	(45,867)	0
Prepaid expenses	(71,099)	71,439
Security deposits	(42,512)	(43,160)
Accounts payable	191,106	(37,086)
Payroll liabilities	205,879	149,493
Deferred rent	(39,608)	60,753
Accrued expenses	(5,774)	(304,626)
Product recall liabilities	(208,108)	402,840
Other current liabilities	(11,274)	20,300
Net cash used in operating activities	(7,836,146)	(6,182,060)
CASH FLOWS FROM INVESTING ACTIVITIES
Purchase of furniture and fixtures	(102,530)	(346,007)
Purchase of software	(184,979)	(54,667)
Net cash used in investing activities	(287,509)	(400,674)
CASH FLOWS FROM FINANCING ACTIVITIES
Net proceeds from issuance of common stock and warrants	13,155,745	12,551,098
Net cash provided by financing activities	13,155,745	12,551,098
NET INCREASE IN CASH & CASH EQUIVALENTS	5,032,090	5,968,364
CASH & CASH EQUIVALENTS, BEGINNING BALANCE	6,342,161	1,725,197
CASH & CASH EQUIVALENTS, ENDING BALANCE	11,374,251	7,693,561
SUPPLEMENTAL DISCLOSURES:
Interest paid	2,343	359
NONCASH INVESTING AND FINANCING ACTIVITIES:
Reclassification of furniture and equipment to prepaid expenses	15,000	0
Common stock issued as commitment fee under stock purchase agreement	$ 0	$ 2,387,250