CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (USD $)	6 Months Ended
	Jun. 30, 2014	Jun. 30, 2013
CASH FLOWS FROM OPERATING ACTIVITIES
Net loss	$ (5,599,507)	$ (4,525,139)
Adjustments to reconcile net loss to net cash used in operating activities:
Common shares issued for services	0	181,798
Compensation cost for stock options granted	397,715	1,011,820
Inventory Write-downs	0	20,323
Depreciation and amortization	252,924	226,643
Bad debt expense	64,759	0
Changes in operating assets and liabilities:
Accounts receivable	26,158	(378,759)
Inventory	(1,910)	(20,323)
Prepaid expenses	(129,719)	(36,526)
Security deposits	(24,863)	(47,500)
Accounts payable	542,042	(16,822)
Payroll liabilities	32,169	(11,123)
Deferred rent	(26,785)	72,537
Accrued expenses	(172,836)	47,327
Product recall liabilities	(199,465)	0
Other current liabilities	(19,027)	31,654
Net cash used in operating activities	(4,858,345)	(3,444,090)
CASH FLOWS FROM INVESTING ACTIVITIES
Purchase of furniture & fixtures	(20,629)	(81,370)
Purchase of software	(170,441)	(8,500)
Net cash used in investing activities	(191,070)	(89,870)
CASH FLOWS FROM FINANCING ACTIVITIES
Net proceeds from issuance of common stock and warrants	13,005,745	4,248,275
Net cash provided by financing activities	13,005,745	4,248,275
NET INCREASE IN CASH & CASH EQUIVALENTS	7,956,330	714,315
CASH & CASH EQUIVALENTS, BEGINNING BALANCE	6,342,161	1,725,197
CASH & CASH EQUIVALENTS, ENDING BALANCE	14,298,491	2,439,512
SUPPLEMENTAL DISCLOSURES:
Interest paid	2,192	359
NONCASH INVESTING AND FINANCING ACTIVITIES:
Reclassification of furniture and equipment to prepaid expenses	15,000	0
Common stock issued as commitment fee under stock purchase agreement	$ 0	$ 2,387,250