STOCKHOLDERS' EQUITY (Details Textual) (USD $)	1 Months Ended	6 Months Ended	9 Months Ended		1 Months Ended						3 Months Ended	1 Months Ended	6 Months Ended	1 Months Ended				6 Months Ended			3 Months Ended		6 Months Ended	1 Months Ended	3 Months Ended						9 Months Ended	6 Months Ended		1 Months Ended	12 Months Ended	1 Months Ended				6 Months Ended	1 Months Ended														1 Months Ended					3 Months Ended	6 Months Ended	12 Months Ended	1 Months Ended
	Sep. 30, 2010	Jun. 30, 2013	Sep. 30, 2012	Dec. 31, 2012	Jun. 30, 2013 Non-Qualified Under 2010 Stock Option Plan [Member]	May 31, 2013 Non-Qualified Under 2010 Stock Option Plan [Member]	Mar. 11, 2013 Non-Qualified Under 2010 Stock Option Plan [Member]	Jan. 04, 2013 Non-Qualified Under 2010 Stock Option Plan [Member]	Sep. 01, 2011 Non-Qualified Under 2010 Stock Option Plan [Member]	Apr. 04, 2011 Non-Qualified Under 2010 Stock Option Plan [Member]	Jun. 30, 2013 Stock Options Under 2010 Plan [Member]	Dec. 20, 2012 Inducement Stock Options 2010 Plans [Member]	Jun. 30, 2013 Employees Under 2010 Stock Option Plan [Member]	Jan. 04, 2013 Stock Option and Incentive Plan 2010 [Member]	Jan. 05, 2013 Stock Option and Incentive Plan 2010 [Member]	Dec. 17, 2012 Stock Option and Incentive Plan 2010 [Member]	Sep. 28, 2010 Stock Option and Incentive Plan 2010 [Member]	Jun. 30, 2013 Stock Option and Incentive Plan 2010 [Member]	Jan. 31, 2013 Stock Option and Incentive Plan 2010 [Member]	Jan. 31, 2012 Stock Option and Incentive Plan 2010 [Member]	Jun. 30, 2013 Private Placement [Member]	Jun. 30, 2011 Private Placement [Member]	Jun. 30, 2013 Private Placement [Member]	Nov. 07, 2012 IPO [Member]	Jun. 30, 2011 Securities Purchase Agreements, Investor Warrants [Member]	Jun. 30, 2013 Securities Purchase Agreements, Investor Warrants [Member]	Jun. 30, 2011 Placement Agent Additional Warrants [Member]	Jun. 30, 2013 Placement Agent1 [Member]	Jun. 30, 2011 Placement Agent Warrants [Member]	Jun. 30, 2013 Placement Agent2 [Member]	Sep. 30, 2012 Acueity Warrants [Member]	Jun. 30, 2013 Private Placement to Accredited Investors [Member]	Sep. 28, 2010 Prior to Reverse Share Split on September 28, 2010 [Member] Stock Option and Incentive Plan 2010 [Member]	Apr. 29, 2009 Chief Executive Officer [Member]	Dec. 31, 2010 Chief Executive Officer [Member]	Apr. 29, 2009 Chief Executive Officer [Member] Prior to Reverse Share Split on September 28, 2010 [Member]	Jul. 28, 2009 Director [Member]	Jul. 28, 2009 Director [Member] Prior to Reverse Share Split on September 28, 2010 [Member]	Apr. 30, 2012 Member of Board of Directors [Member] Non-Qualified Under 2010 Stock Option Plan [Member]	Jun. 30, 2013 Various Employees [Member]	Dec. 28, 2009 Ensisheim Partners Llc [Member]	Apr. 29, 2009 Ensisheim Partners Llc [Member]	Dec. 28, 2009 Ensisheim Partners Llc [Member] Prior to Reverse Share Split on September 28, 2010 [Member]	Apr. 29, 2009 Ensisheim Partners Llc [Member] Prior to Reverse Share Split on September 28, 2010 [Member]	Apr. 29, 2009 Manistee Ventures Llc [Member]	Apr. 29, 2009 Manistee Ventures Llc [Member] Prior to Reverse Share Split on September 28, 2010 [Member]	Jan. 21, 2010 Investors (44) [Member]	Jan. 21, 2010 Investors (44) [Member] Prior to Reverse Share Split on September 28, 2010 [Member]	Jan. 21, 2010 Servicer [Member]	Jan. 21, 2010 Servicer [Member] Prior to Reverse Share Split on September 28, 2010 [Member]	Jan. 21, 2010 Shareholder [Member]	Jan. 21, 2010 Shareholder [Member] Prior to Reverse Share Split on September 28, 2010 [Member]	Jan. 23, 2010 Investor [Member]	Jun. 30, 2013 Investor [Member]	Jan. 23, 2010 Investor [Member] Prior to Reverse Share Split on September 28, 2010 [Member]	Apr. 27, 2010 Website Development Services [Member]	Apr. 27, 2010 Website Development Services [Member] Prior to Reverse Share Split on September 28, 2010 [Member]	Sep. 30, 2012 Shareholders of Acueity [Member]	Sep. 30, 2011 Employees and Officers [Member]	Jun. 30, 2013 Aspire Capital Fund, Llc [Member]	Jun. 30, 2013 Aspire Capital Fund, Llc [Member]	Dec. 31, 2010 Aspire Capital Fund, Llc [Member] Chief Executive Officer [Member]	Jan. 24, 2013 Vendors [Member]
Total Shares Authorized		85,000,000		85,000,000
Common Stock, Shares Authorized		75,000,000		75,000,000
Common Stock, Par or Stated Value Per Share (in dollars per share)		$ 0.001		$ 0.001
Common stock, shares issued		15,338,074		12,919,367																												1,279,642
Stock Issued During Period Shares Issued For Exercise Of Warrants																																60,000
Preferred Stock, Shares Authorized		10,000,000		10,000,000
Preferred Stock, Par or Stated Value Per Share (in dollars per share)		$ 0.001		$ 0.001
Stockholders' Equity, Reverse Stock Split	1-for-2.26332
Stock Issued During Period, Shares, Issued for Cash																																		883,662		2,000,000	39,765	90,000			883,658	1,767,316	2,000,000	4,000,000	1,325,487	3,000,000	866,007	1,960,000	866,007	1,960,000	866,007	1,960,000	35,346		80,000					600,000	933,333
Stock Issued During Period, Value, Issued for Cash																																		$ 12,000			$ 540				$ 100,000	$ 24,000			$ 18,000		$ 98,000						$ 4,000
Stock Issued During Period, Shares, New Issues																								800,000																									132,549	300,000	13,255	30,000
Stock Issued During Period, Value, New Issues																																																	15,000									4,312,500
Stock Issued During Period, Shares, Issued for Services																																																			53,020	120,000				13,256	30,000						32,186
Stock Issued During Period, Value, Issued for Services																																																			6,000					50,000							143,550
Stock Issued During Period, Shares, Acquisitions			862,500																												862,500																											862,500		0
Additional Stock Issued During Period Shares Issued For Cash																																																		30,000
Equity Issuance, Per Share Amount																							$ 5.80											$ 0.014		$ 0.006	$ 0.014	$ 0.006			$ 0.11	$ 0.014	$ 0.05	$ 0.006	$ 0.014	$ 0.006	$ 0.11	$ 0.05	$ 0.11	$ 0.05	$ 0.11	$ 0.05	$ 0.11		$ 0.05					$ 5.28	$ 5.28		$ 4.46
Sale of Stock, Number of Shares Issued in Transaction																									5,256,800
Sale of Stock, Price Per Share																									$ 1.25	$ 1.25
Class of Warrant or Right, Number of Securities Called by Warrants or Rights																									5,256,800		788,520		788,520		325,000
Common Stock Offering Price																								$ 5.00
Proceeds from Issuance Initial Public Offering																								3,454,000
Underwriting Commission and Discount																								546,000
Proceeds from Issuance of Private Placement																									6,571,000
Cash Fee Equals to Percentage of Gross Proceeds from Sale of Common Stock and Warrants																						10.00%
Percentage of Non-Accountable Expense Allowance																						3.00%
Fees and Commissions, Other																						857,230																																							119,071
Warrants and Rights Outstanding																												228,712		267,164	762,353																							1,808,025
Exercise Price of Common Stock																											$ 1.25		$ 1.60
Fair Value of Warrants (in dollars per warrant)																												$ 0.290		$ 0.339	$ 2.3457																							$ 0.344
Initial Fair Value of Warrants																						495,876
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period																	10 years
Common Stock, Capital Shares Reserved for Future Issuance																	1,000,000		500,000	400,000													2,263,320
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross		1,302,654			163,000	329,944	70,710	405,000	200,000	45,000	250,000	200,000	120,000	95,000	32,000	228,000		87,000			18,000														250,000				19,757																				219,000			18,000
Proceeds from Issuance of Common Stock																																																												2,969,740	3,969,740
Stock Issued During Period, Shares, Share-based Compensation, Net of Forfeitures																																								5,546
Share-based Compensation Arrangements by Share-based Payment Award, Options, Exercises in Period, Weighted Average Exercise Price		$ 1.79																																						$ 1.25
Proceeds from Stock Options Exercised																																								6,000
Class of Warrant or Right, Date from which Warrants or Rights Exercisable																							May 15, 2017
Fair Value Adjustment of Warrants																							$ 26,053