STOCKHOLDERS' EQUITY (Details Textual) (USD $)	1 Months Ended	3 Months Ended	9 Months Ended		1 Months Ended									3 Months Ended	1 Months Ended	3 Months Ended					9 Months Ended	1 Months Ended			1 Months Ended	12 Months Ended	1 Months Ended				3 Months Ended	1 Months Ended														1 Months Ended					3 Months Ended	1 Months Ended
	Sep. 30, 2010	Mar. 31, 2013	Sep. 30, 2012	Dec. 31, 2012	Mar. 11, 2013 Non-Qualified Under 2010 Stock Option Plan [Member]	Jan. 04, 2013 Non-Qualified Under 2010 Stock Option Plan [Member]	Sep. 01, 2011 Non-Qualified Under 2010 Stock Option Plan [Member]	Apr. 04, 2011 Non-Qualified Under 2010 Stock Option Plan [Member]	Dec. 20, 2012 Inducement Stock Options 2010 Plans [Member]	Jan. 04, 2013 Stock Option and Incentive Plan 2010 [Member]	Jan. 05, 2013 Stock Option and Incentive Plan 2010 [Member]	Dec. 17, 2012 Stock Option and Incentive Plan 2010 [Member]	Sep. 28, 2010 Stock Option and Incentive Plan 2010 [Member]	Jun. 30, 2011 Private Placement [Member]	Nov. 07, 2012 IPO [Member]	Jun. 30, 2011 Securities Purchase Agreements, Investor Warrants [Member]	Jun. 30, 2011 Placement Agent Additional Warrants [Member]	Dec. 31, 2012 Placement Agent1 [Member]	Jun. 30, 2011 Placement Agent Warrants [Member]	Dec. 31, 2012 Placement Agent2 [Member]	Sep. 30, 2012 Acueity Warrants [Member]	Feb. 28, 2013 Private Placement to Accredited Investors [Member]	Feb. 25, 2013 Private Placement to Accredited Investors [Member]	Sep. 28, 2010 Prior to Reverse Share Split on September 28, 2010 [Member] Stock Option and Incentive Plan 2010 [Member]	Apr. 29, 2009 Chief Executive Officer [Member]	Dec. 31, 2010 Chief Executive Officer [Member]	Apr. 29, 2009 Chief Executive Officer [Member] Prior to Reverse Share Split on September 28, 2010 [Member]	Jul. 28, 2009 Director [Member]	Jul. 28, 2009 Director [Member] Prior to Reverse Share Split on September 28, 2010 [Member]	Apr. 30, 2012 Member of Board of Directors [Member] Non-Qualified Under 2010 Stock Option Plan [Member]	Mar. 31, 2013 Various Employees [Member]	Dec. 28, 2009 Ensisheim Partners Llc [Member]	Apr. 29, 2009 Ensisheim Partners Llc [Member]	Dec. 28, 2009 Ensisheim Partners Llc [Member] Prior to Reverse Share Split on September 28, 2010 [Member]	Apr. 29, 2009 Ensisheim Partners Llc [Member] Prior to Reverse Share Split on September 28, 2010 [Member]	Apr. 29, 2009 Manistee Ventures Llc [Member]	Apr. 29, 2009 Manistee Ventures Llc [Member] Prior to Reverse Share Split on September 28, 2010 [Member]	Jan. 21, 2010 Forty-Four Investors [Member]	Jan. 21, 2010 Forty-Four Investors [Member] Prior to Reverse Share Split on September 28, 2010 [Member]	Jan. 21, 2010 Servicer [Member]	Jan. 21, 2010 Servicer [Member] Prior to Reverse Share Split on September 28, 2010 [Member]	Jan. 21, 2010 Shareholder [Member]	Jan. 21, 2010 Shareholder [Member] Prior to Reverse Share Split on September 28, 2010 [Member]	Jan. 23, 2010 Investor [Member]	Dec. 31, 2012 Investor [Member]	Jan. 23, 2010 Investor [Member] Prior to Reverse Share Split on September 28, 2010 [Member]	Apr. 27, 2010 Website Development Services [Member]	Apr. 27, 2010 Website Development Services [Member] Prior to Reverse Share Split on September 28, 2010 [Member]	Sep. 30, 2012 Shareholders of Acueity [Member]	Sep. 30, 2011 Employees and Officers [Member]	Mar. 27, 2013 Aspire Capital Fund, Llc [Member]	Jan. 24, 2013 Vendors [Member]
Total Shares Authorized		85,000,000		85,000,000
Common Stock, Shares Authorized		75,000,000		75,000,000
Common Stock, Par or Stated Value Per Share (in dollars per share)		$ 0.001		$ 0.001
Stock Issued During Period Shares Issued For Exercise Of Warrants																						1,081,782	139,971
Preferred Stock, Shares Authorized		10,000,000		10,000,000
Preferred Stock, Par or Stated Value Per Share (in dollars per share)		$ 0.001		$ 0.001
Stockholders' Equity, Reverse Stock Split	1-for-2.26332
Stock Issued During Period, Shares, Issued for Cash																									883,662		2,000,000	39,765	90,000			883,658	1,767,316	2,000,000	4,000,000	1,325,487	3,000,000	866,007	1,960,000	866,007	1,960,000	866,007	1,960,000	35,346		80,000					250,000
Stock Issued During Period, Value, Issued for Cash																									$ 12,000			$ 540				$ 100,000	$ 24,000			$ 18,000		$ 98,000						$ 4,000
Stock Issued During Period, Shares, New Issues															800,000						862,500																			132,549	300,000	13,255	30,000								83,333
Stock Issued During Period, Value, New Issues																																								15,000									4,312,500
Stock Issued During Period, Shares, Issued for Services																																										53,020	120,000				13,256	30,000
Stock Issued During Period, Value, Issued for Services																																										6,000					50,000
Stock Issued During Period, Shares, Acquisitions			862,500																		862,500																												862,500
Equity Issuance, Per Share Amount																									$ 0.014		$ 0.006	$ 0.014	$ 0.006			$ 0.11	$ 0.014	$ 0.05	$ 0.006	$ 0.014	$ 0.006	$ 0.11	$ 0.05	$ 0.11	$ 0.05	$ 0.11	$ 0.05	$ 0.11		$ 0.05			$ 5.00		$ 12	$ 4.46
Sale of Stock, Number of Shares Issued in Transaction																5,256,800
Sale of Stock, Price Per Share																$ 1.25
Class of Warrant or Right, Number of Securities Called by Warrants or Rights																5,256,800	788,520		788,520		325,000
Common Stock Offering Price															$ 5.00
Proceeds from Issuance Initial Public Offering															3,454,000
Underwriting Commision and Discount															546,000
Proceeds from Issuance of Private Placement																6,571,000
Cash Fee Equals to Percentage of Gross Proceeds from Sale of Common Stock and Warrants														10.00%
Percentage of Non-Accountable Expense Allowance														3.00%
Fees and Commissions, Other														857,230
Warrants and Rights Outstanding																		228,712		267,164	762,353																								1,808,025
Exercise Price of Common Stock																	$ 1.25		$ 1.60		$ 5.00
Fair Value of Warrants (in dollars per warrant)																		$ 0.290		$ 0.339	$ 2.3457																								$ 0.344
Initial Fair Value of Warrants														495,876
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period													10 years
Stock Issued During Period, Value, Restricted Stock Award, Gross																																																				143,550
Common Stock, Capital Shares Reserved for Future Issuance													1,000,000											2,263,320
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross		602,710			70,710	405,000	200,000	45,000	200,000	95,000	32,000	228,000														250,000				19,757																				219,000
Stock Issued During Period, Shares, Issued for Noncash Consideration																																																				32,186
Proceeds from Issuance of Common Stock																																																			1,000,000
Stock Issued During Period, Shares, Share-based Compensation, Net of Forfeitures																															1,380
Share-based Compensation Arrangements by Share-based Payment Award, Options, Exercises in Period, Weighted Average Exercise Price		$ 1.25																													$ 1.25
Proceeds from Stock Options Exercised																															$ 1,725