UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): October 28, 2015
BARFRESH FOOD GROUP INC.
(Exact name of registrant as specified in its charter)
Delaware | 000-55131 | 27-1994406 | ||
(State or other
jurisdiction of incorporation) |
(Commission File Number) |
(IRS Employer
Identification No.) |
8530 Wilshire Blvd., Suite 450
Beverly Hills, California 90211
(Address of principal executive offices)
Registrant’s telephone number, including area code: (310) 598-7113
N/A
(Former name or former address, if changed since last report.)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
[ ] | Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) |
[ ] | Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) |
[ ] | Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) |
[ ] | Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) |
Item 8.01 Other Information.
On October 26, 2015, Barfresh Food Group, Inc., a Delaware corporation (“Barfresh”) entered into a sales agreement with PepsiCo North America Beverages, a division of PepsiCo, Inc. (“PepsiCo”) pursuant to which PepsiCo will become Barfresh’s exclusive sales representative within the foodservice channel to present Barfresh’s line of ready-to-blend smoothies and frozen beverages throughout the United States and Canada. The sales agreement also includes certain rights regarding new international markets where Barfresh currently does not sell its products and brand extensions into grocery stores within the United States and Canada.
On October 28, 2015, Barfresh issued a press release announcing the execution of the sales agreement. A copy of the press release is attached to this Form 8-K as Exhibit 99.1 and is incorporated herein by reference.
Item 9.01 Financial Statements and Exhibits.
(d) Exhibits.
Exhibit | Description | |
99.1 | Press Release of Barfresh Food Group, Inc. dated October 28, 2015 |
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned duly authorized.
Barfresh Food Group Inc., | ||
a Delaware corporation | ||
(Registrant) | ||
Date: October 28, 2015 | By: | /s/ Riccardo Delle Coste |
Name: | Riccardo Delle Coste | |
Its: | Chief Executive Officer |
EXHIBIT 99.1
Barfresh Media Contact: | PepsiCo Media Contact: |
Alecia Pulman/Julia Young, ICR | Gina Anderson |
Barfresh@icrinc.com | gina.anderson@pepsico.com |
203-682-8200 | 914-767-7690 |
BARFRESH
ANNOUNCES EXCLUSIVE SALES AGREEMENT WITH
PEPSICO NORTH AMERICA BEVERAGES
Barfresh and PepsiCo North America Beverages Establish Alliance to Sell Barfresh Ready-to-Blend Smoothies and Frozen Beverages throughout North America
BEVERLY HILLS, Calif. – October 28, 2015 –Barfresh Food Group, Inc. (OTCQB: BRFH), a leader in the ready-to-blend frozen beverage category, is pleased to announce that it has signed an agreement with PepsiCo North America Beverages, a division of PepsiCo, Inc. (NYSE: PEP), to become its exclusive sales representative within the foodservice channel to present Barfresh’s line of ready-to-blend smoothies and frozen beverages throughout the United States and Canada. The agreement also includes certain rights regarding new international markets where Barfresh currently does not sell its products and brand extensions into grocery stores within the United States and Canada.
Barfresh beverages are pre-portioned and perfectly consistent every time. The current blended line of smoothies, shakes, and frappes contain no preservatives and no artificial flavors or colors, are gluten free, kosher certified and the smoothies are made with real fruit. The Barfresh process is simple - requiring only a blender, which reduces labor, eliminates waste and creates higher profit margins for operators.
“We are incredibly proud to partner with PepsiCo North America Beverages to expedite the expansion of our beverage offering to such a wide range of foodservice and restaurant operators. We expect this agreement will lead to significant revenue growth for our company in calendar 2016 and beyond,” said Riccardo Delle Coste, CEO of Barfresh Food Group. “Through our agreement with PepsiCo North America Beverages, we can now be included as part of its offerings to a significant base of customers. Additionally, we will be able to fast track our growth and expedite the test to market process with large national accounts. There is significant opportunity for Barfresh in the $25BN frozen blended beverage category and this exclusive agreement with PepsiCo North America Beverages will help to accelerate our continued growth in North America and beyond.”
“PepsiCo offers consumers and customers a wide array of food and beverage choices from our comprehensive product portfolio,” said Kirk Tanner, President of PepsiCo Global Foodservice. “We’re pleased to now include Barfresh’s high-quality, great-tasting smoothies and frozen beverages as another platform we can present to our foodservice customers. This is a fast-growing category that will add value for our partners.”
About Barfresh Food Group
Barfresh Food Group, Inc. (OTCQB: BRFH) is a developer, manufacturer and distributor of ready-to-blend beverages, including smoothies, shakes and frappes, primarily for restaurant chains and the foodservice industry. The company’s proprietary, patented and patent pending system uses portion-controlled pre-packaged beverage ingredients that deliver freshly made frozen beverages that are quick, cost efficient, better for you and without waste. Barfresh has an exclusive distribution partnership with the leading food distributor in North America. For more information, please visit www.barfresh.com.