<?xml version="1.0" ?>
<informationTable xsi:schemaLocation="http://www.sec.gov/edgar/document/thirteenf/informationtable eis_13FDocument.xsd" xmlns="http://www.sec.gov/edgar/document/thirteenf/informationtable" xmlns:n1="http://www.sec.gov/edgar/document/thirteenf/informationtable" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <infoTable>
    <nameOfIssuer>ACADEMY SPORTS &amp; OUTDOOR</nameOfIssuer>
    <titleOfClass>COM</titleOfClass>
    <cusip>00402L107</cusip>
    <value>22638202</value>
    <shrsOrPrnAmt>
      <sshPrnamt>452583</sshPrnamt>
      <sshPrnamtType>SH</sshPrnamtType>
    </shrsOrPrnAmt>
    <investmentDiscretion>SOLE</investmentDiscretion>
    <votingAuthority>
      <Sole>116023</Sole>
      <Shared>0</Shared>
      <None>336560</None>
    </votingAuthority>
  </infoTable>
  <infoTable>
    <nameOfIssuer>ACCO BRANDS CORP</nameOfIssuer>
    <titleOfClass>COM</titleOfClass>
    <cusip>00081T108</cusip>
    <value>39900</value>
    <shrsOrPrnAmt>
      <sshPrnamt>10000</sshPrnamt>
      <sshPrnamtType>SH</sshPrnamtType>
    </shrsOrPrnAmt>
    <investmentDiscretion>SOLE</investmentDiscretion>
    <votingAuthority>
      <Sole>0</Sole>
      <Shared>0</Shared>
      <None>10000</None>
    </votingAuthority>
  </infoTable>
  <infoTable>
    <nameOfIssuer>AMERICAN EXPRESS CO</nameOfIssuer>
    <titleOfClass>COM</titleOfClass>
    <cusip>025816109</cusip>
    <value>5985523</value>
    <shrsOrPrnAmt>
      <sshPrnamt>18020</sshPrnamt>
      <sshPrnamtType>SH</sshPrnamtType>
    </shrsOrPrnAmt>
    <investmentDiscretion>SOLE</investmentDiscretion>
    <votingAuthority>
      <Sole>17520</Sole>
      <Shared>0</Shared>
      <None>500</None>
    </votingAuthority>
  </infoTable>
  <infoTable>
    <nameOfIssuer>BERKSHIRE HATHAWAY CL A</nameOfIssuer>
    <titleOfClass>COM</titleOfClass>
    <cusip>084670108</cusip>
    <value>9804600</value>
    <shrsOrPrnAmt>
      <sshPrnamt>13</sshPrnamt>
      <sshPrnamtType>SH</sshPrnamtType>
    </shrsOrPrnAmt>
    <investmentDiscretion>SOLE</investmentDiscretion>
    <votingAuthority>
      <Sole>13</Sole>
      <Shared>0</Shared>
      <None>0</None>
    </votingAuthority>
  </infoTable>
  <infoTable>
    <nameOfIssuer>BERKSHIRE HATHAWAY CL B</nameOfIssuer>
    <titleOfClass>COM</titleOfClass>
    <cusip>084670702</cusip>
    <value>97451122</value>
    <shrsOrPrnAmt>
      <sshPrnamt>193840</sshPrnamt>
      <sshPrnamtType>SH</sshPrnamtType>
    </shrsOrPrnAmt>
    <investmentDiscretion>SOLE</investmentDiscretion>
    <votingAuthority>
      <Sole>85863</Sole>
      <Shared>0</Shared>
      <None>107977</None>
    </votingAuthority>
  </infoTable>
  <infoTable>
    <nameOfIssuer>BUILD-A-BEAR WORKSHOP IN</nameOfIssuer>
    <titleOfClass>COM</titleOfClass>
    <cusip>120076104</cusip>
    <value>66166239</value>
    <shrsOrPrnAmt>
      <sshPrnamt>1014664</sshPrnamt>
      <sshPrnamtType>SH</sshPrnamtType>
    </shrsOrPrnAmt>
    <investmentDiscretion>SOLE</investmentDiscretion>
    <votingAuthority>
      <Sole>240349</Sole>
      <Shared>0</Shared>
      <None>774315</None>
    </votingAuthority>
  </infoTable>
  <infoTable>
    <nameOfIssuer>CNA FINL CORP</nameOfIssuer>
    <titleOfClass>COM</titleOfClass>
    <cusip>126117100</cusip>
    <value>1176321</value>
    <shrsOrPrnAmt>
      <sshPrnamt>25319</sshPrnamt>
      <sshPrnamtType>SH</sshPrnamtType>
    </shrsOrPrnAmt>
    <investmentDiscretion>SOLE</investmentDiscretion>
    <votingAuthority>
      <Sole>21475</Sole>
      <Shared>0</Shared>
      <None>3844</None>
    </votingAuthority>
  </infoTable>
  <infoTable>
    <nameOfIssuer>FIVE BELOW INC</nameOfIssuer>
    <titleOfClass>COM</titleOfClass>
    <cusip>33829M101</cusip>
    <value>111565154</value>
    <shrsOrPrnAmt>
      <sshPrnamt>721171</sshPrnamt>
      <sshPrnamtType>SH</sshPrnamtType>
    </shrsOrPrnAmt>
    <investmentDiscretion>SOLE</investmentDiscretion>
    <votingAuthority>
      <Sole>188986</Sole>
      <Shared>0</Shared>
      <None>532185</None>
    </votingAuthority>
  </infoTable>
  <infoTable>
    <nameOfIssuer>GOLDMAN SACHS GROUP INC</nameOfIssuer>
    <titleOfClass>COM</titleOfClass>
    <cusip>38141G104</cusip>
    <value>7121758</value>
    <shrsOrPrnAmt>
      <sshPrnamt>8943</sshPrnamt>
      <sshPrnamtType>SH</sshPrnamtType>
    </shrsOrPrnAmt>
    <investmentDiscretion>SOLE</investmentDiscretion>
    <votingAuthority>
      <Sole>8943</Sole>
      <Shared>0</Shared>
      <None>0</None>
    </votingAuthority>
  </infoTable>
  <infoTable>
    <nameOfIssuer>KURA SUSHI USA INC</nameOfIssuer>
    <titleOfClass>CL A COM</titleOfClass>
    <cusip>501270102</cusip>
    <value>2416324</value>
    <shrsOrPrnAmt>
      <sshPrnamt>40672</sshPrnamt>
      <sshPrnamtType>SH</sshPrnamtType>
    </shrsOrPrnAmt>
    <investmentDiscretion>SOLE</investmentDiscretion>
    <votingAuthority>
      <Sole>16425</Sole>
      <Shared>0</Shared>
      <None>24247</None>
    </votingAuthority>
  </infoTable>
  <infoTable>
    <nameOfIssuer>NIKE INC CLASS B</nameOfIssuer>
    <titleOfClass>CL B</titleOfClass>
    <cusip>654106103</cusip>
    <value>10179674</value>
    <shrsOrPrnAmt>
      <sshPrnamt>145987</sshPrnamt>
      <sshPrnamtType>SH</sshPrnamtType>
    </shrsOrPrnAmt>
    <investmentDiscretion>SOLE</investmentDiscretion>
    <votingAuthority>
      <Sole>57495</Sole>
      <Shared>0</Shared>
      <None>88492</None>
    </votingAuthority>
  </infoTable>
  <infoTable>
    <nameOfIssuer>RENTOKIL INITIAL PLC   F</nameOfIssuer>
    <titleOfClass>SPONSORED ADR</titleOfClass>
    <cusip>760125104</cusip>
    <value>12012031</value>
    <shrsOrPrnAmt>
      <sshPrnamt>475724</sshPrnamt>
      <sshPrnamtType>SH</sshPrnamtType>
    </shrsOrPrnAmt>
    <investmentDiscretion>SOLE</investmentDiscretion>
    <votingAuthority>
      <Sole>247309</Sole>
      <Shared>0</Shared>
      <None>228415</None>
    </votingAuthority>
  </infoTable>
  <infoTable>
    <nameOfIssuer>STARBUCKS CORP</nameOfIssuer>
    <titleOfClass>COM</titleOfClass>
    <cusip>855244109</cusip>
    <value>20922341</value>
    <shrsOrPrnAmt>
      <sshPrnamt>247309</sshPrnamt>
      <sshPrnamtType>SH</sshPrnamtType>
    </shrsOrPrnAmt>
    <investmentDiscretion>SOLE</investmentDiscretion>
    <votingAuthority>
      <Sole>199194</Sole>
      <Shared>0</Shared>
      <None>48115</None>
    </votingAuthority>
  </infoTable>
  <infoTable>
    <nameOfIssuer>WELLS FARGO &amp; CO</nameOfIssuer>
    <titleOfClass>COM</titleOfClass>
    <cusip>949746101</cusip>
    <value>614820</value>
    <shrsOrPrnAmt>
      <sshPrnamt>7335</sshPrnamt>
      <sshPrnamtType>SH</sshPrnamtType>
    </shrsOrPrnAmt>
    <investmentDiscretion>SOLE</investmentDiscretion>
    <votingAuthority>
      <Sole>6167</Sole>
      <Shared>0</Shared>
      <None>1168</None>
    </votingAuthority>
  </infoTable>
</informationTable>
