<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001890258</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001482981</issuerCik>
      <issuerName>Vita Coco Company, Inc.</issuerName>
      <secFileNumber>001-40950</secFileNumber>
      <issuerAddress>
        <com:street1>111 5TH AVENUE</com:street1>
        <com:street2>2ND FLOOR</com:street2>
        <com:city>NEW YORK</com:city>
        <com:stateOrCountry>NY</com:stateOrCountry>
        <com:zipCode>10003</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>212-206-0763</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Kirban Michael</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Fidelity Brokerage Services LLC</name>
        <address>
          <com:street1>900 Salem Street</com:street1>
          <com:city>Smithfield</com:city>
          <com:stateOrCountry>RI</com:stateOrCountry>
          <com:zipCode>02917</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>40204</noOfUnitsSold>
      <aggregateMarketValue>2331832.00</aggregateMarketValue>
      <noOfUnitsOutstanding>57082173</noOfUnitsOutstanding>
      <approxSaleDate>03/12/2026</approxSaleDate>
      <securitiesExchangeName>NASDAQ</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>12/10/2021</acquiredDate>
      <natureOfAcquisitionTransaction>Open Market Purchase</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>18204</amountOfSecuritiesAcquired>
      <paymentDate>12/10/2021</paymentDate>
      <natureOfPayment>Cash</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>01/16/2007</acquiredDate>
      <natureOfAcquisitionTransaction>Founders Shares</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>22000</amountOfSecuritiesAcquired>
      <paymentDate>01/16/2007</paymentDate>
      <natureOfPayment>Compensation</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Michael Kirban</name>
        <address>
          <com:street1>111 Fifth Avenue</com:street1>
          <com:street2>Second Floor</com:street2>
          <com:city>New York</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>10003</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>03/11/2026</saleDate>
      <amountOfSecuritiesSold>9796</amountOfSecuritiesSold>
      <grossProceeds>568168.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <remarks>Today's sale, along with the sales on 03/11/2026, occurred in the account of the Michael Kirban Revocable Trust, of which Michael Kirban is a Trustee.</remarks>
    <noticeSignature>
      <noticeDate>03/12/2026</noticeDate>
      <planAdoptionDates>
        <planAdoptionDate>12/10/2025</planAdoptionDate>
      </planAdoptionDates>
      <signature>/s/ Jessica Spraker, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Michael Kirban. </signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
