<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:xsd="http://www.w3.org/2001/XMLSchema" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<headerData>
<submissionType>144</submissionType>
<filerInfo>
<filer>
<filerCredentials>
<cik>0001889193</cik>
<ccc>XXXXXXXX</ccc>
</filerCredentials>
</filer>
<liveTestFlag>LIVE</liveTestFlag>
</filerInfo>
</headerData>
<formData>
<issuerInfo>
<issuerCik>0001482981</issuerCik>
<issuerName>The Vita Coco Company, Inc.</issuerName>
<secFileNumber>001-40950</secFileNumber>
<issuerAddress>
<street1 xmlns="http://www.sec.gov/edgar/common">250 Park Avenue South, 7th Floor</street1>
<city xmlns="http://www.sec.gov/edgar/common">New York</city>
<stateOrCountry xmlns="http://www.sec.gov/edgar/common">NY</stateOrCountry>
<zipCode xmlns="http://www.sec.gov/edgar/common">10003</zipCode>
</issuerAddress>
<issuerContactPhone>212-206-0763</issuerContactPhone>
<nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Verlinvest Beverages SA</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
<relationshipsToIssuer>
<relationshipToIssuer>Affiliate</relationshipToIssuer>
</relationshipsToIssuer>
</issuerInfo>
<securitiesInformation>
<securitiesClassTitle>Common Stock</securitiesClassTitle>
<brokerOrMarketmakerDetails>
<name>BofA Securities Inc.</name>
<address>
<street1 xmlns="http://www.sec.gov/edgar/common">One Bryant Park</street1>
<city xmlns="http://www.sec.gov/edgar/common">New York</city>
<stateOrCountry xmlns="http://www.sec.gov/edgar/common">NY</stateOrCountry>
<zipCode xmlns="http://www.sec.gov/edgar/common">10036</zipCode>
</address>
</brokerOrMarketmakerDetails>
<noOfUnitsSold>3766762</noOfUnitsSold>
<aggregateMarketValue>129011598.5</aggregateMarketValue>
<noOfUnitsOutstanding>56733572</noOfUnitsOutstanding>
<approxSaleDate>05/08/2025</approxSaleDate>
<securitiesExchangeName>Nasdaq</securitiesExchangeName>
</securitiesInformation>
<securitiesToBeSold>
<securitiesClassTitle>Common Stock</securitiesClassTitle>
<acquiredDate>12/21/2016</acquiredDate>
<natureOfAcquisitionTransaction>Pre-IPO investment by Verlinvest SA; shares later transferred from Verlinvest SA ("VV SA") to Verlinvest Beverages SA ("VB SA")</natureOfAcquisitionTransaction>
<nameOfPersonfromWhomAcquired>Purchased from issuer and shareholders during 2007-2016; later transferred from VV SA to VB SA</nameOfPersonfromWhomAcquired>
<isGiftTransaction>N</isGiftTransaction>
<amountOfSecuritiesAcquired>3766762</amountOfSecuritiesAcquired>
<paymentDate>12/21/2016</paymentDate>
<natureOfPayment>Cash</natureOfPayment>
</securitiesToBeSold>
<nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
<remarks>The shares were purchased from the issuer and shareholders of the issuer from 2007 to 2016 by Verlinvest SA. On December 21, 2016, Verlinvest SA transferred all of its shares of the issuer into Verlinvest Beverages SA.</remarks>
<noticeSignature>
<noticeDate>05/08/2025</noticeDate>
<signature>/s/ Rafael Hulpiau, Group Secretary</signature>
</noticeSignature>
</formData>
</edgarSubmission>
