10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark One)

x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended: January 31, 2013

o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE EXCHANGE ACT

For the transition period from ____  to ____

Commission File Number: 333-164633

PHOTOAMIGO, INC.

(Exact Name of Registrant as Specified in its Charter)

NEVADA	20-5422795
(State or other jurisdiction   of incorporation or organization)	(I.R.S. Employer Identification Number)

2532 Foothill Road, Santa Barbara, CA  93105

(Address of Principal Executive Offices)  (Zip Code)

Registrant’s telephone number including area code:  (805) 965-0699

 924 Olive Street, Santa Barbara, CA. 93101

Former name, former address, and former fiscal year, if changed since last report

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes  x   No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).

Yes  x   No o

Indicate by checkmark whether the registrant is a large accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer  o	Accelerated filer   o
Non-accelerated filer  o	Smaller reporting company  x

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).     Yes  o    No x

State the number of shares outstanding of each of the issuer's classes of common equity, as of the latest practicable date:     3,012,000 shares of common stock outstanding as of February 28, 2013.

PHOTOAMIGO, INC.

Index

		Page
Item 1.	Financial Statements
	Balance Sheets as of January 31, 2013 (unaudited) and July 31, 2012	3
	Statements of Operations (unaudited) for the three months ended January 31, 2013 and 2012	4
	Statements of Operations (unaudited) for the six months ended January 31, 2013 and 2012, and for the period from inception (April 2, 2008) to January 31, 2013	5
	Statement of Changes in Stockholders’ Equity (Deficit) for the period from inception (April 2, 2008) to January 31, 2013 (unaudited)	6
	Statements of Cash Flows (unaudited) for the six months ended January 31, 2013 and 2012, and for the period from inception (April 2, 2008) to January 31, 2013	7
	Notes to Financial Statements (unaudited)	8
Item 2.	Management's Discussion and Analysis or Plan of Operation	11
Item 3.	Quantitative and Qualitative Disclosures About Market Risk	14
Item 4.	Controls and Procedures	14
Part II - OTHER INFORMATION
Item 1.	Legal Proceedings	15
Item 1A.	Risk Factors	15
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	15
Item 3.	Defaults Upon Senior Securities	15
Item 4.	Mine Saftey Disclosures	15
Item 5.	Other Information	15
Item 6.	Exhibits	15
SIGNATURES		16

2

PHOTOAMIGO, INC.

(A Development Stage Company)

BALANCE SHEETS

	Jan 31, 2013			July 31, 2012
	(unaudited)
ASSETS
Current assets:
Cash and cash equivalents	$	1,276		$	943
Total current assets	$	1,276		$	943
LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)
Current liabilities:
Accounts payable	$	2,743		$	2,015
Advances from officer		227			227
Total current liabilities		2,970			2,242
Commitments and contingencies (Notes 2 and 4)
Stockholders' equity (deficit):
Preferred stock - $0.001 par value,  5,000,000 shares authorized:
No shares issued or outstanding		-			-
Common stock - $0.001 par value, 100,000,000 shares authorized:
3,012,000 shares issued and outstanding		3,012			3,012
Additional paid-in capital		205,619			195,619
(Deficit) accumulated  during the development stage		(210,325	)		(199,930	)
Total stockholders' equity (deficit)		(1,694	)		(1,299	)
Total liabilities and stockholders' equity (deficit)	$	1,276		$	943

The accompanying notes are an integral part of these financial statements.

3

PHOTOAMIGO, INC.

(A Development Stage Company)

STATEMENTS OF OPERATIONS

for the three months ended January 31, 2013 and 2012

(unaudited)

	Three Months ended			Three Months ended
	January 31, 2013			January 31, 2012
Revenues	$	-		$	-
Expenses:
Website development		570			280
Employee compensation		-
Sales and marketing		-			-
Legal and accounting fees		2,025			3,394
Investor relations		1,737			338
Other general and administrative		204			38
Impairment		-			-
Total expenses		4,536			4,050
Operating (loss)		(4,536	)		(4,050	)
Other income(expense):
Interest expense		-
Interest income		-			-
Net (loss)	$	(4,536	)	$	(4,050	)
Net (loss) per common share:
Basic and Diluted	$	(0.00	)	$	(0.00	)
Weighted average shares outstanding:
Basic and Diluted		3,012,000			3,012,000

The accompanying notes are an integral part of these financial statements.

4

PHOTOAMIGO, INC.

(A Development Stage Company)

STATEMENTS OF OPERATIONS

for the six months ended January 31, 2013 and 2012

and for the period from inception (April 2,2008) to January 31, 2013

(unaudited)

	Six Months ended			Six Months ended			From Inception (April 2, 2008) to
	January 31, 2013			January 31, 2012			January 31, 2013
Revenues	$	-		$	-		$	-
Expenses:
Website development		747			454			21,485
Employee compensation		-			1,800			25,800
Sales and marketing		-			-			3,162
Legal and accounting fees		7,334			6,394			60,643
Investor relations		2,098			2,159			33,169
Other general and administrative		216			50			6,264
Impairment		-			-			59,400
Total expenses		10,395			10,857			209,923
Operating (loss)		(10,395	)		(10,857	)		(209,923	)
Other income(expense):
Interest expense					(227	)		(631	)
Interest income		-			-			229
								(402	)
Net (loss)	$	(10,395	)	$	(11,084	)	$	(210,325	)
Net (loss) per common share:
Basic and Diluted	$	(0.00	)	$	(0.00	)
Weighted average shares outstanding:
Basic and Diluted		3,012,000			3,012,000

The accompanying notes are an integral part of these financial statements.

5

PHOTOAMIGO, INC.

(A Development Stage Company)

STATEMENT OF CHANGES IN STOCKHOLDERS’ EQUITY (DEFICIT)

 for the period from inception (April 2, 2008) to January 31, 2013

 (unaudited)

					Additional					Total
	Common Stock				Paid - in		Accumulated			Stockholders'
	Shares		Amount		Capital		(Deficit)			Equity (Deficit)
Balance at Inception, April 2, 2008		-	$	-	$	-	$	-		$	-
Shares issued in exchange for assets, April 2, 2008		2,100,000		2,100		57,000		-			59,100
Shares issued for cash at
$0.094 per share, April 2, 2008		500,000		500		46,500		-			47,000
Shares issued for cash and services at
$0.094 per share, April 2, 2008		250,000		250		23,250		-			23,500
Shares issued for cash at
$0.0833 per share, April 28, 2008		138,000		138		11,362		-			11,500
Net (loss)		-		-		-		(86,542	)		(86,542	)
Balance, July 31, 2008		2,988,000		2,988		138,112		(86,542	)		54,558
Net (loss)		-		-		-		(36,247	)		(36,247	)
Balance, July 31, 2009		2,988,000		2,988		138,112		(122,789	)		18,311
Shares issued for cash at		24,000		24		376		-			400
$0.0166 per share, January 25, 2010						.
Net (loss)		-		-		-		(24,935	)		(24,935	)
Balance, July 31, 2010		3,012,000		3,012		138,488		(147,724	)		(6,224	)
Net (loss)		-		-		-		(30,380	)		(30,380	)
Balance, July 31, 2011	$	3,012,000	$	3,012	$	138,488	$	(178,104	)	$	(36,604	)
Net (loss)				-		57,131		(21,826	)		35,305
Balance, July 31, 2012		3,012,000	$	3,012	$	195,619	$	(199,930	)	$	(1,299	)
Net (loss)		-		-		10,000		(10,395	)		(395	)
Balance, January 31, 2013		3,012,000	$	3,012	$	205,619	$	(210,325	)	$	(1,694	)

The accompanying notes are an integral part of these financial statements.

6

PHOTOAMIGO, INC.

(A Development Stage Company)

STATEMENTS OF CASH FLOWS

for the six months ended January 31, 2013 and 2012

and for the period from inception (April 2, 2008) to January 31, 2013

 (unaudited)

	Six months ended			Six months ended			From Inception (April 2, 2008) to
	January 31, 2013			January 31, 2012			January 31, 2013
Cash flows from operating activities:
Net (loss)	$	(10,395	)	$	(11,084	)	$	(210,325	)
Adjustments to reconcile net (loss) to net cash
used by operating activities:
Impairment		-			-			59,400
Stock issued for services		-			-			20,500
Changes in operating assets and liabilities:
Increase/(decrease) in accounts payable		728			931			2,743
Increase in accrued compensation								16,200
Increase/(decrease) in advances from officer		-			-			227
Increase/(decrease) in other current liabilities					(404	)		-
Total adjustments		728			527			99,070
Net cash (used in) operating activities		(9,667	)		(10,557	)		(111,255	)
Cash flows from investing activities:
Purchase of website assets		-			-			(300	)
Net cash (used in) investing activities		-			-			(300	)
Cash flows from financing activities:
Cash Proceeds from notes payable		-			(7,000	)		(7,000	)
Proceeds from notes payable-Stockholders		-			(14,000	)		-
Proceeds from accrued Compensation		-			(16,200	)		(9,200	)
Proceeds from additional paid in capital		10,000			47,131			67,131
Cash Proceeds from sale of stock - PPM		-			-			61,900
Net cash provided by financing activities		10,000			9,931			112,831
Net increase (decrease) in cash and equivalents		333			(626	)		1,276
Cash and equivalents at beginning of period		943			1,227			-
Cash and equivalents at end of period	$	1,276		$	601		$	1,276
Supplemental Cash Flow Information
Interest paid	$	-		$	-		$	-
Income taxes paid	$	-		$	-		$	-
Non-cash investing and financing activities:
Shares issued in exchange for website domain names,
membership base and software	$	-		$	-		$	59,100

The accompanying notes are an integral part of these financial statements.

7

PHOTOAMIGO, INC.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO FINANCIAL STATEMENTS

January 31, 2013 and 2012

(unaudited)

1.     Summary of Significant Accounting Policies

Interim Financial Information:    The interim financial statements included herein have been prepared by the Company, without audit, pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”) as promulgated in Item 210 of Regulation S-X.  Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America (“US GAAP”) have been condensed or omitted pursuant to such SEC rules and regulations.  In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation of financial position as of January 31, 2013, results of operations for the three and six months ended January 31, 2013 and 2012, and cash flows for the six months ended January 31, 2013 and 2012, as applicable, have been made.  The results for these interim periods are not necessarily indicative of the results for the entire year.  The accompanying financial statements should be read in conjunction with the financial statements and the notes thereto included in the Company’s Form 10-K.

Organization:    PhotoAmigo, Inc. (the Company or PhotoAmigo) was organized under the laws of the State of Nevada on April 2, 2008.  The Company has been in the development stage since its formation and has not yet realized revenues from its planned operations.  It plans to develop photographic sharing and networking through its website PhotoAmigo.com.  The Company has chosen July 31 as its fiscal year-end.

Development Stage Company:    Based on the Company’s business plan, it is a development stage company since planned principal operations have not yet commenced.  Accordingly, the financial statements are presented in conformity with US GAAP that applies to development stage enterprises.  In addition to all the requirements applicable to an established enterprise, as a development stage enterprise, the Company discloses the deficit accumulated during the development stage and the cumulative statements of operations and cash flows from its inception date to the current balance sheet date.

Use of Estimates:    The preparation of financial statements in conformity with US GAAP requires the Company's management to make estimates and assumptions that affect the amounts of assets and liabilities, the identification and disclosure of impaired assets and contingent liabilities at the date of the financial statements, and the reported amounts of expenses during the reporting period. Actual results could differ from those estimates.

Revenue Recognition:     PhotoAmigo recently commenced operations, is in its development stage, and has not yet generated any significant revenues from operations.  Revenues are expected to be derived principally from subscriptions to our website.

PhotoAmigo will recognize revenue in accordance with the Accounting Standards Codification guidance for, “Revenue Recognition”. In all cases, revenue is recognized only when the price is fixed or determinable, persuasive evidence of an arrangement exists, the service is performed and collectability of the amount is reasonably assured.  Certain insignificant amounts collected during the development, testing, and implementation phases are recorded as a recovery of development expense.

Deferred revenue will be recorded when amounts are received from customers for future subscriptions.  The deferred amounts will be subsequently recognized as income each month based on the pro-rata portion of the prepaid subscription that has been fulfilled.

8

Concentration of Credit Risk:     Financial instruments that potentially subject the Company to concentrations of credit risk consist primarily of temporary cash investments. On January 31, 2013, the Company did not have a concentration of credit risk since it had no temporary cash investments in bank accounts in excess of the FDIC insured amounts.

Stock-based Compensation:     PhotoAmigo plans to account for stock-based compensation in accordance with the ASC guidance for “Stock Compensation,” requiring the Company to record compensation costs determined in accordance with the fair value based method prescribed in the guidance.  PhotoAmigo has no stock compensation plan and has not made any grants since inception, and, accordingly, has not recognized any stock-based compensation expense.

Per Share Amounts:     Basic earnings per share includes no dilution and is computed by dividing net income (or loss) by the weighted-average number of shares outstanding during the period. Diluted earnings per share reflect the potential dilution of securities that could share in the earnings of the Company, assuming the issuance of an equivalent number of common shares pursuant to options, warrants, or convertible debt arrangements.  Diluted earnings per share is not shown for periods in which the Company incurs a loss because it would be anti-dilutive.  Similarly, potential common stock equivalents are not included in the calculation if the effect would be anti-dilutive.

Recent Accounting Pronouncements:     The Company evaluates the pronouncements of various authoritative accounting organizations, primarily the Financial Accounting Standards Board (“FASB”), the SEC, and the Emerging Issues Task Force (“EITF”), to determine the impact of new pronouncements on US GAAP and the impact on the Company.

During the current fiscal year, various accounting standards updates were issued. Most of the updates represented technical corrections to the accounting literature or were applicable only to specific industries, and none of these additional recent updates are expected to have a material impact on the Company’s financial position, operations, or cash flows.

2.     Going Concern

The accompanying financial statements were prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of obligations in the normal course of business.  However, PhotoAmigo’s operations are in the development stage and it has incurred losses since inception, resulting in an accumulated deficit of $210,325 as of January 31, 2013.  These conditions raise substantial doubt about the ability of PhotoAmigo to continue as a going concern.

In view of these matters, continuation as a going concern is dependent upon several factors, including the availability of debt or equity funding upon terms and conditions acceptable to PhotoAmigo, and ultimately achieving profitable operations.  Management believes that PhotoAmigo’s business plan provides it with an opportunity to continue as a going concern.  However, management cannot provide assurance that PhotoAmigo will meet its objectives and be able to continue in operation.

The financial statements do not include any adjustments to reflect the possible future effects on the recoverability and classification of assets or the amounts and classification of liabilities that may result from the possible inability of PhotoAmigo to continue as a going concern.

3.     Related Party Transactions

From time to time, PhotoAmigo receives funds from its sole executive officer to cover temporary working capital requirements.  As of January 31, 2013, the outstanding balance of advances from officer was $226.

Office space is provided to PhotoAmigo at no additional cost by the sole executive officer.  No provision for these costs has been included in these financial statements as the amounts are not material.

9

4.     Income Taxes

PhotoAmigo’s deferred tax assets, valuation allowance, and change in valuation allowance are as follows:

Period Ending	Estimated NOL carry-forward	NOL expires	Estimated tax benefit from NOL	Valuation allowance	Change in valuation allowance	Net tax  asset
July 31, 2008	$86,500	2028	$ 17,300	$ (17,300)	$ (17,300)	$    -
July 31, 2009	$36,200	2029	$ 7,200	$ (7,200)	$ (7,200)	$    -
July 31, 2010	$25,000	2030	$ 5,000	$ (5,000)	$ (5,000)	$    -
July 31, 2011	$30,400	2031	$6,100	$(6,100)	$(6,100)	$    -
July 31, 2012	$22,000	2032	$4,400	$ (4,400)	$ (4,400)	$    -
January 31, 2013	$10,400	2033	$2,000	$ (2,000)	$ (2,000)	$    -

Income taxes at the statutory rate are reconciled to reported income tax expense (benefit) as follows:

	2013	2012
Income tax benefit at statutory rate	(20%)	(20%)
Deferred income tax valuation allowance	20%	20%
Reported tax rate	0%	0%

At this time, the Company is unable to determine if it will be able to benefit from its deferred tax asset.  There are limitations on the utilization of net operating loss carryforwards, including a requirement that losses be offset against future taxable income, if any.  In addition, there are limitations imposed by certain transactions which are deemed to be ownership changes.  Accordingly, a valuation allowance has been established for the entire deferred tax asset.

10

Item 2.  Management’s Discussion and Analysis or Plan of Operation

Overview

This discussion updates our business plan for the balance of the fiscal year ending July 31, 2013.  It also analyzes our financial condition at January 31, 2013, and compares it to our financial condition at January 31, 2012.  This discussion summarizes the results of our operations for the three and six month periods ended January 31, 2013 and compares it to the three and six month periods ended January 31, 2012.  This discussion and analysis should be read in conjunction with our audited financial statements for the year ended July 31, 2012, including footnotes, contained in our Annual Report on Form 10-K, and with the unaudited financial statements for the interim period ended January 31, 2013, including footnotes, which are included in this quarterly report..

Overview

We were incorporated in the State of Nevada on April 2, 2008.  Since inception, we have engaged in activities to formulate and implement our business plan.

Ability to continue as a “going concern”.  The independent registered public accounting firm’s report on our financial statements as of July 31, 2012, includes a “going concern” explanatory paragraph that describes substantial doubt about the Company’s ability to continue as a going concern.  Management’s plans in regard to the factors prompting the explanatory paragraph are discussed in the financial statements, including footnotes thereto.

Development Stage Company. We are considered to be in the development stage as defined in the accounting standards. We have devoted substantially all of our efforts to business planning and development.  Additionally, we have allocated a substantial portion of our time and investment to bringing our product to the market, and to raising capital.  We have not yet generated significant revenue from operations.

Plan of Operation

We provide social networking and photo sharing from our website PhotoAmigo.com.  We also maintain the domain names PhotoAmigo.net, fotoamigo.com and fotoamigo.net.  These domain names all redirect incoming traffic to our main website, PhotoAmigo.com.

We believe that we can generate significant revenue from the services provided by our website.  We need to continue development of the features on the website and attract additional subscribers.  PhotoAmigo believes that its brand, product offering and future enhancements will continue to attract users and will make it a premier destination for photo sharing.  While there are established photo sharing sites on the Internet, we believe that the continued growth of sharing photos and photo blogging will create an opportunity for additional sites.  Our strategy is to engage users by offering free photo sharing and social networking services.  We believe that by offering a full suite of services for free, we can eventually get users to upgrade their membership for more photo sharing storage space.

As shown in the following table, we have slowly increased the total number of members using our free services.

July 31, 2009	July 31, 2010	July 31, 2011	July 31, 2012
4,013	4,519	4,553	4,583

To become a viable enterprise, we must further increase the number of members visiting out site and convert members from free membership to paid membership.  We did not have any members using our paid services in any of these periods.

We are unable, at this time, to predict when, if ever, our objectives will be achieved.

11

Liquidity and Capital Resources

As of January 31, 2013, we had a working capital deficit balance of ($1,694) comprised of current assets of $1,276 and current liabilities of $2,970.  This represents an increase in the deficit of $( 395) from the working capital deficit of $(1,299) reported as of July 31, 2012.  During the six months ended January 31, 2013, we consumed working capital as we continued to fund our plan of operations.  

We believe that our capital requirements for the next twelve months will be approximately $24,000, and we do not currently have these capital resources.  

Our lack of capital resources may require us to obtain additional funding to achieve our photo sharing website development goals.  In the past we have relied on issuances of common stock to fund our operations.

We may seek additional financing in the form of debt or equity.  There is no assurance that we will be able to obtain any needed financing on favorable terms, or at all, or that we will find qualified purchasers for the sale of our stock.  Any sales of our securities would dilute the ownership of our existing investors.

We currently have no written or firm agreement regarding future funding requirements, and we may curtail our efforts or cease activities entirely.

We have not yet reported any revenue from operations.  To fund our operations, we issued 2,850,000 shares of common stock on April 2, 2008 for cash proceeds of $50,000.  On April 28, 2008, we issued an additional 138,000 shares of common stock for cash proceeds of $11,500.  On January 25, 2010, an additional 24,000 shares of common stock were issued for cash proceeds of $400.

From inception to January 31, 2013, cash used in operating activities was $210,325.  This has substantially exhausted our capital resources.  We have recently reduced our operating activities so that we can conserve cash.  We are currently evaluating potential strategies to develop our website and create a viable business enterprise.

Future Capital Expenditures

As of January 31, 2013, we have no plans or commitments to acquire capital assets.

Results of Operations – Three Months Ended January 31, 2013 Compared to the Three Months Ended January 31, 2012

For the three months ended January 31, 2013, we recorded a net loss of $(4,537), or $nil per share, compared to a net loss for the corresponding period of 2012 of $(4,050) or $nil per share.  In neither period did we report any revenue.

Operating expenses increased to $4,536 for the three months ended January 31, 2013, compared to $4,050 during the comparable period of 2012. This is an increase in expenses of $486.  We incur  website development expenses in connection with activities to develop our business. Website expenses were up by $290. for the quarter compared to 2012.  We have professional fees in connection with the activities required to prepare disclosure documents.  These professional fees decreased to $2,025 during 2013 in connection with preparation of information to be included in our registration statement, a decrease of $ (1,369) from the professional fees reported during the three months ended January 31, 2012. Investor relations costs however increased by $1,400 for the quarter compared to the same quarter of 2012.   Substantially all of our operating expenses are incurred in connection with activities to meet current reporting requirements for a public company and there was no material change in the nature or extent of those activities.

12

Results of Operations – Six Months Ended January 31, 2013 Compared to the Six Months Ended January 31, 2012

For the six months ended January 31, 2013, we recorded a net loss of $(10,395), or $nil per share, compared to a net loss for the corresponding period of 2012 of $(11,084) also $nil per share.  In neither period did we report any revenue.

Operating expenses decreased to $10,395 for the six months ended January 31, 2013, compared to $10,857 during the comparable period of 2012. This is a decrease in expenses of $ (462).  We incur website development expenses in connection with activities to develop our business.  These website expenses increased by $ 293. During the first six months of 2013 compared to 2012. We incur professional fees in connection with the activities required to prepare disclosure documents. Professional fees increased to $7,334 during 2013 in connection with preparation of information to be included in our registration statement, and represent an increase of $ 940 from professional fees reported during the six months ended January 31, 2012.  Consistent with our current need to conserve capital resources, we have reduced our general and administrative expenses.  Substantially all of our operating expenses are incurred in connection with activities to meet current reporting requirements for a public company and there was no material change in the nature or extent of those activities.

Critical Accounting Policies

There have been no changes in our critical accounting policies since July 31, 2012.

Forward-Looking Statements

This Form 10-Q contains or incorporates by reference “forward-looking statements,” as that term is used in federal securities laws, about our financial condition, results of operations and business.  These statements include, among others:

- statements concerning the benefits that we expect will result from our business activities and results of business development that we contemplate or have completed, such as increased revenues; and

- statements of our expectations, beliefs, future plans and strategies, anticipated developments and other matters that are not historical facts.

These statements may be made expressly in this document or may be incorporated by reference to other documents that we will file with the SEC.  You can find many of these statements by looking for words such as “believes,” “expects,” “anticipates,” “estimates” or similar expressions used in this report or incorporated by reference in this report.

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These forward-looking statements are subject to numerous assumptions, risks and uncertainties that may cause our actual results to be materially different from any future results expressed or implied in those statements.  Because the statements are subject to risks and uncertainties, actual results may differ materially from those expressed or implied.  We caution you not to put undue reliance on these statements, which speak only as of the date of this report.  Further, the information contained in this document or incorporated herein by reference is a statement of our present intention and is based on present facts and assumptions, and may change at any time and without notice, based on changes in such facts or assumptions.

Item 3.  Quantitative and Qualitative Disclosures about Market Risk

The important factors that could prevent us from achieving our stated goals and objectives include, but are not limited to, those set forth in our annual report on Form 10-K, other reports filed with the SEC and the following:

·   The worldwide economic situation;

·   Any change in interest rates or inflation;

·   The willingness and ability of third parties to honor their contractual commitments;

·   Our ability to raise additional capital, as it may be affected by current conditions in the stock market and competition for risk capital;

·   Environmental and other regulations, as the same presently exist and may hereafter be amended.

We undertake no responsibility or obligation to update publicly these forward-looking statements, but may do so in the future in written or oral statements.  Investors should take note of any future statements made by or on our behalf.

Item 4.  Controls and Procedures

(a)  We maintain a system of controls and procedures designed to ensure that information required to be disclosed by us in reports that we file or submit under the Securities Exchange Act of 1934, as amended, is recorded, processed, summarized and reported, within time periods specified in the SEC’s rules and forms and to ensure that information required to be disclosed by us in the reports that we file or submit under the Securities Exchange Act of 1934, as amended, is accumulated and communicated to our management, including our Principal Executive Officer and Principal Financial Officer, as appropriate to allow timely decisions regarding required disclosure.  As of January 31, 2013, under the supervision and with the participation of our Principal Executive Officer and Principal Financial Officer, management has evaluated the effectiveness of the design and operation of our disclosure controls and procedures.  Based on that evaluation, the Principal Executive Officer and Principal Financial Officer concluded that our disclosure controls and procedures were not effective.

(b)           Changes in Internal Controls.  There were no changes in our internal control over financial reporting during the quarter ended January 31, 2013 that materially affected, or are reasonably likely to materially affect, our internal controls over financial reporting.

14

PART II – OTHER INFORMATION

Item 1.  Legal Proceedings.

None

Item 1A.  Risk Factors.

Not required for smaller reporting companies.

Item 2.  Unregistered Sales of Equity Securities and Use of Proceeds.

None

Item 3.  Defaults Upon Senior Securities.

None

Item 4.  (Removed and Reserved)

Item 5.  Other Information.

None

Item 6.  Exhibits.

a.   Exhibits

31.1 Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 for Robert Heckes.

32.1 Certification pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 for Robert Heckes.

15

SIGNATURES

In accordance with Section 13 or 15(d) of the Exchange Act of 1934, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	PHOTOAMIGO, INC.
	/s/ Robert Heckes
Dated: March 18, 2013	By: Robert Heckes, Director, Chief Executive Officer, and Chief Financial Officer

In accordance with the Exchange Act, this Report has been signed below by the following persons on behalf of the Company and in the capacities and on the dates indicated.

	PHOTOAMIGO, INC.
	/s/ Robert Heckes
Dated: March 18, 2013	By: Robert Heckes, Director, Chief Executive Officer, and Chief Financial Officer

16

EX-31.1

       Exhibit 31.1

CERTIFICATION

PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Robert Heckes, certify that:

1.           I have reviewed this Form 10-Q of PhotoAmigo, Inc.;

2.           Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.           Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4.           The Registrant's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a.           Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the Registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b.           Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c.           Evaluated the effectiveness of the Registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d.           Disclosed in this report any change in the Registrant's internal control over financial reporting that occurred during the Registrant's most recent fiscal quarter (the Registrant's fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the Registrant's internal control over financial reporting; and

5.           The Registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the Registrant's auditors and the audit committee of the Registrant's board of directors (or persons performing the equivalent functions):

a.           All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the Registrant's ability to record, process, summarize and report financial information; and

b.           Any fraud, whether or not material, that involves management or other employees who have a significant role in the Registrant's internal control over financial reporting.

Date: March 18, 2013	Date: March 18, 2013
/s/ Robert Heckes	/s/ Robert Heckes
Robert Heckes,	Robert Heckes
Chief Executive Officer, Chief Financial Officer	Chief Executive Officer, Chief Financial Officer

EX-32.1

Exhibit 32.1

CERTIFICATION

PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the accompanying Quarterly Report of PhotoAmigo, Inc. (the "Company") on Form 10-Q for the quarter ended January 31, 2013 as filed with the Securities and Exchange Commission on the date hereof, (the "Report"), I, Robert Heckes, the Company’s Principal Executive Officer and Principal Financial Officer, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to the best of my knowledge:

(1)           The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; as amended; and

(2)           The information contained in the Report fairly presents, in all material respects, the financial condition and results of the Company.

Date: March 18, 2013

/s/ Robert Heckes

Robert Heckes, 

Chief Executive Officer, Chief Financial Officer

/s/ Robert Heckes

Robert Heckes, 

Chief Executive Officer, Chief Financial Officer

XML

GOING CONCERN

3 Months Ended

Jan. 31, 2013

Organization, Consolidation and Presentation of Financial Statements [Abstract]

GOING CONCERN

2.     Going Concern

The accompanying financial statements were prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of obligations in the normal course of business.  However, PhotoAmigo’s operations are in the development stage and it has incurred losses since inception, resulting in an accumulated deficit of $210,325 as of January 31, 2013.  These conditions raise substantial doubt about the ability of PhotoAmigo to continue as a going concern.

In view of these matters, continuation as a going concern is dependent upon several factors, including the availability of debt or equity funding upon terms and conditions acceptable to PhotoAmigo, and ultimately achieving profitable operations.  Management believes that PhotoAmigo’s business plan provides it with an opportunity to continue as a going concern.  However, management cannot provide assurance that PhotoAmigo will meet its objectives and be able to continue in operation.

The financial statements do not include any adjustments to reflect the possible future effects on the recoverability and classification of assets or the amounts and classification of liabilities that may result from the possible inability of PhotoAmigo to continue as a going concern.

XML

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

3 Months Ended

Jan. 31, 2013

Accounting Policies [Abstract]

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

1.     Summary of Significant Accounting Policies

Interim Financial Information:    The interim financial statements included herein have been prepared by the Company, without audit, pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”) as promulgated in Item 210 of Regulation S-X.  Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America (“US GAAP”) have been condensed or omitted pursuant to such SEC rules and regulations.  In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation of financial position as of January 31, 2013, results of operations for the three and six months ended January 31, 2013 and 2012, and cash flows for the six months ended January 31, 2013 and 2012, as applicable, have been made.  The results for these interim periods are not necessarily indicative of the results for the entire year.  The accompanying financial statements should be read in conjunction with the financial statements and the notes thereto included in the Company’s Form 10-K.

Organization:    PhotoAmigo, Inc. (the Company or PhotoAmigo) was organized under the laws of the State of Nevada on April 2, 2008.  The Company has been in the development stage since its formation and has not yet realized revenues from its planned operations.  It plans to develop photographic sharing and networking through its website PhotoAmigo.com.  The Company has chosen July 31 as its fiscal year-end.

Development Stage Company:    Based on the Company’s business plan, it is a development stage company since planned principal operations have not yet commenced.  Accordingly, the financial statements are presented in conformity with US GAAP that applies to development stage enterprises.  In addition to all the requirements applicable to an established enterprise, as a development stage enterprise, the Company discloses the deficit accumulated during the development stage and the cumulative statements of operations and cash flows from its inception date to the current balance sheet date.

Use of Estimates:    The preparation of financial statements in conformity with US GAAP requires the Company's management to make estimates and assumptions that affect the amounts of assets and liabilities, the identification and disclosure of impaired assets and contingent liabilities at the date of the financial statements, and the reported amounts of expenses during the reporting period. Actual results could differ from those estimates.

Revenue Recognition:     PhotoAmigo recently commenced operations, is in its development stage, and has not yet generated any significant revenues from operations.  Revenues are expected to be derived principally from subscriptions to our website.

PhotoAmigo will recognize revenue in accordance with the Accounting Standards Codification guidance for, “Revenue Recognition”. In all cases, revenue is recognized only when the price is fixed or determinable, persuasive evidence of an arrangement exists, the service is performed and collectability of the amount is reasonably assured.  Certain insignificant amounts collected during the development, testing, and implementation phases are recorded as a recovery of development expense.

Deferred revenue will be recorded when amounts are received from customers for future subscriptions.  The deferred amounts will be subsequently recognized as income each month based on the pro-rata portion of the prepaid subscription that has been fulfilled.

Concentration of Credit Risk:     Financial instruments that potentially subject the Company to concentrations of credit risk consist primarily of temporary cash investments. On January 31, 2013, the Company did not have a concentration of credit risk since it had no temporary cash investments in bank accounts in excess of the FDIC insured amounts.

Stock-based Compensation:     PhotoAmigo plans to account for stock-based compensation in accordance with the ASC guidance for “Stock Compensation,” requiring the Company to record compensation costs determined in accordance with the fair value based method prescribed in the guidance.  PhotoAmigo has no stock compensation plan and has not made any grants since inception, and, accordingly, has not recognized any stock-based compensation expense.

Per Share Amounts:     Basic earnings per share includes no dilution and is computed by dividing net income (or loss) by the weighted-average number of shares outstanding during the period. Diluted earnings per share reflect the potential dilution of securities that could share in the earnings of the Company, assuming the issuance of an equivalent number of common shares pursuant to options, warrants, or convertible debt arrangements.  Diluted earnings per share is not shown for periods in which the Company incurs a loss because it would be anti-dilutive.  Similarly, potential common stock equivalents are not included in the calculation if the effect would be anti-dilutive.

Recent Accounting Pronouncements:     The Company evaluates the pronouncements of various authoritative accounting organizations, primarily the Financial Accounting Standards Board (“FASB”), the SEC, and the Emerging Issues Task Force (“EITF”), to determine the impact of new pronouncements on US GAAP and the impact on the Company.

During the current fiscal year, various accounting standards updates were issued. Most of the updates represented technical corrections to the accounting literature or were applicable only to specific industries, and none of these additional recent updates are expected to have a material impact on the Company’s financial position, operations, or cash flows.

XML

BALANCE SHEETS (USD $)	Jan. 31, 2013	Jul. 31, 2012
Current assets:
Cash and cash equivalents	$ 1,276	$ 943
Total current assets	1,276	943
Current liabilities:
Accounts payable	2,743	2,015
Advances from officer	227	227
Total current liabilities	2,970	2,242
Stockholders' equity (deficit):
Preferred stock - $0.001 par value, 5,000,000 shares authorized: No shares issued or outstanding
Common stock - $0.001 par value, 100,000,000 shares authorized: 3,012,000 and 3,012,000 shares issued and outstanding, respectively	3,012	3,012
Additional paid-in capital	205,619	195,619
(Deficit) accumulated during the development stage	(210,325)	(199,930)
Total stockholders' equity (deficit)	(1,694)	(1,299)
Total liabilities and stockholders' equity (deficit)	$ 1,276	$ 943

XML

STATEMENT OF CHANGES IN STOCKHOLDERS' EQUITY (DEFICIT) (Parenthetical) (USD $)	4 Months Ended	12 Months Ended
	Jul. 31, 2008	Jul. 31, 2010
Statement of Stockholders' Equity [Abstract]
Shares issued on April 2, 2008, price per share	$ 0.094
Shares issued on April 28, 2008, price per share	$ 0.0833
Shares issued on January 25, 2010, price per share		$ 0.0166

XML

STATEMENTS OF CASH FLOWS (USD $)	6 Months Ended		58 Months Ended
	Jan. 31, 2013	Jan. 31, 2012	Jan. 31, 2013
Cash flows from operating activities:
Net (loss)	$ (10,395)	$ (11,084)	$ (210,325)
Adjustments to reconcile net (loss) to net cash used by operating activities:
Impairment			59,400
Stock issued for services			20,500
Changes in operating assets and liabilities:
Increase/(decrease) in accounts payable	728	931	2,743
Increase/(decrease) in accrued interest			16,200
Increase/(decrease) in advances from officer			227
Increase/(decrease) in other current liabilities		(404)
Total adjustments	728	527	99,070
Net cash (used in) operating activities	(9,667)	(10,557)	(111,255)
Cash flows from investing activities:
Purchase of website assets			(300)
Net cash (used in) investing activities			(300)
Cash flows from financing activities:
Cash Proceeds from notes payable		(7,000)	(7,000)
Proceeds from notes payable - Stockholders		(14,000)
Proceeds from accrued Compensation		(16,200)	(9,200)
Proceeds from additional paid in capital	10,000	47,131	67,131
Cash Proceeds from sale of stock - PPM			61,900
Net cash provided by financing activities	10,000	9,931	112,831
Net increase (decrease) in cash and equivalents	333	(626)	1,276
Cash and equivalents at beginning of period	943	1,227
Cash and equivalents at end of period	1,276	601	1,276
Supplemental Cash Flow Information
Interest paid
Income taxes paid
Non-cash investing and financing activities:
Shares issued in exchange for website domain names, membership base and software			$ 59,100

XML

BALANCE SHEETS (Parenthetical) (USD $)	Jan. 31, 2013	Jul. 31, 2012
Statement of Financial Position [Abstract]
Preferred stock, par value per share	$ 0.001	$ 0.001
Preferred stock, shares authorized	5,000,000	5,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Common stock, par value per share	$ 0.001	$ 0.001
Common stock, shares authorized	100,000,000	100,000,000
Common stock, shares issued	3,012,000	3,012,000

XML

Document and Entity Information (USD $)	3 Months Ended
	Jan. 31, 2013	Feb. 28, 2013
Document and Entity Information [Abstract]
Document Type	10-Q
Amendment Flag	false
Document Period End Date	Jan. 31, 2013
Entity Registrant Name	Photoamigo, Inc.
Entity Central Index Key	0001482554
Current Fiscal Year End Date	--07-31
Document Fiscal Period Focus	Q2
Document Fiscal Year Focus	2012
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		3,012,000
Entity Public Float		$ 0
Is Entity a Well-known Seasoned Issuer?	No
Is Entity a Voluntary Filer?	No
Is Entity's Reporting Status Current?	Yes

XML

STATEMENTS OF OPERATIONS (USD $)	3 Months Ended		6 Months Ended		58 Months Ended
	Jan. 31, 2013	Jan. 31, 2012	Jan. 31, 2013	Jan. 31, 2012	Jan. 31, 2013
Income Statement [Abstract]
Revenues
Expenses:
Website development	570	280	747	454	21,485
Employee compensation				1,800	25,800
Sales and marketing					3,162
Legal and accounting fees	2,025	3,394	7,334	6,394	60,643
Investor relations	1,737	338	2,098	2,159	33,169
Other general and administrative	204	38	216	50	6,264
Impairment					59,400
Total expenses	4,536	4,050	10,395	10,857	209,923
Operating (loss)	(4,536)	(4,050)	(10,395)	(10,857)	(209,923)
Other income (expense):
Interest expense				(227)	(631)
Interest income					229
Net (loss)	$ (4,536)	$ (4,050)	$ (10,395)	$ (11,084)	$ (210,325)
Net (loss) per common share: Basic and Diluted	$ 0.00	$ 0.00	$ 0.00	$ 0.00
Weighted average shares outstanding: Basic and Diluted	3,012,000	3,012,000	3,012,000	3,012,000

XML

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)

3 Months Ended

Jan. 31, 2013

Accounting Policies [Abstract]

Interim Financial Information

Interim Financial Information:    The interim financial statements included herein have been prepared by the Company, without audit, pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”) as promulgated in Item 210 of Regulation S-X.  Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America (“US GAAP”) have been condensed or omitted pursuant to such SEC rules and regulations.  In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation of financial position as of January 31, 2013, results of operations for the three and six months ended January 31, 2013 and 2012, and cash flows for the six months ended January 31, 2013 and 2012, as applicable, have been made.  The results for these interim periods are not necessarily indicative of the results for the entire year.  The accompanying financial statements should be read in conjunction with the financial statements and the notes thereto included in the Company’s Form 10-K.

Organization

Organization

PhotoAmigo, Inc. (the Company or PhotoAmigo) was organized under the laws of the State of Nevada on April 2, 2008.  The Company has been in the development stage since its formation and has not yet realized revenues from its planned operations.  It plans to develop photographic sharing and networking through its website PhotoAmigo.com.  The Company has chosen July 31 as its fiscal year-end.

Development Stage Company

Development Stage Company

Based on the Company’s business plan, it is a development stage company since planned principal operations have not yet commenced.  Accordingly, the financial statements are presented in conformity with US GAAP that applies to development stage enterprises.  In addition to all the requirements applicable to an established enterprise, as a development stage enterprise, the Company discloses the deficit accumulated during the development stage and the cumulative statements of operations and cash flows from its inception date to the current balance sheet date.

Use of Estimates

Use of Estimates:    The preparation of financial statements in conformity with US GAAP requires the Company's management to make estimates and assumptions that affect the amounts of assets and liabilities, the identification and disclosure of impaired assets and contingent liabilities at the date of the financial statements, and the reported amounts of expenses during the reporting period. Actual results could differ from those estimates.

Revenue Recognition

Revenue Recognition:     PhotoAmigo recently commenced operations, is in its development stage, and has not yet generated any significant revenues from operations.  Revenues are expected to be derived principally from subscriptions to our website.

PhotoAmigo will recognize revenue in accordance with the Accounting Standards Codification guidance for, “Revenue Recognition”. In all cases, revenue is recognized only when the price is fixed or determinable, persuasive evidence of an arrangement exists, the service is performed and collectability of the amount is reasonably assured.  Certain insignificant amounts collected during the development, testing, and implementation phases are recorded as a recovery of development expense.

Deferred revenue will be recorded when amounts are received from customers for future subscriptions.  The deferred amounts will be subsequently recognized as income each month based on the pro-rata portion of the prepaid subscription that has been fulfilled.

Concentration of Credit Risk

Concentration of Credit Risk:     Financial instruments that potentially subject the Company to concentrations of credit risk consist primarily of temporary cash investments. On January 31, 2013, the Company did not have a concentration of credit risk since it had no temporary cash investments in bank accounts in excess of the FDIC insured amounts.

Stock-based Compensation

Concentration of Credit Risk:     Financial instruments that potentially subject the Company to concentrations of credit risk consist primarily of temporary cash investments. On October 31, 2012, the Company did not have a concentration of credit risk since it had no temporary cash investments in bank accounts in excess of the FDIC insured amounts.

Per Share Amounts

Per Share Amounts:     Basic earnings per share includes no dilution and is computed by dividing net income (or loss) by the weighted-average number of shares outstanding during the period. Diluted earnings per share reflect the potential dilution of securities that could share in the earnings of the Company, assuming the issuance of an equivalent number of common shares pursuant to options, warrants, or convertible debt arrangements.  Diluted earnings per share is not shown for periods in which the Company incurs a loss because it would be anti-dilutive.  Similarly, potential common stock equivalents are not included in the calculation if the effect would be anti-dilutive.

Recent Accounting Pronouncements

Recent Accounting Pronouncements:     The Company evaluates the pronouncements of various authoritative accounting organizations, primarily the Financial Accounting Standards Board (“FASB”), the SEC, and the Emerging Issues Task Force (“EITF”), to determine the impact of new pronouncements on US GAAP and the impact on the Company.

During the current fiscal year, various accounting standards updates were issued. Most of the updates represented technical corrections to the accounting literature or were applicable only to specific industries, and none of these additional recent updates are expected to have a material impact on the Company’s financial position, operations, or cash flows.

XML

INCOME TAXES

3 Months Ended

Jan. 31, 2013

Income Tax Disclosure [Abstract]

INCOME TAXES

4.     Income Taxes

PhotoAmigo’s deferred tax assets, valuation allowance, and change in valuation allowance are as follows:

Period Ending	Estimated NOL carry-forward	NOL expires	Estimated tax benefit from NOL	Valuation allowance	Change in valuation allowance	Net tax  asset
July 31, 2008	$86,500	2028	$ 17,300	$ (17,300)	$ (17,300)	$    -
July 31, 2009	$36,200	2029	$ 7,200	$ (7,200)	$ (7,200)	$    -
July 31, 2010	$25,000	2030	$ 5,000	$ (5,000)	$ (5,000)	$    -
July 31, 2011	$30,400	2031	$6,100	$(6,100)	$(6,100)	$    -
July 31, 2012	$22,000	2032	$4,400	$ (4,400)	$ (4,400)	$    -
January 31, 2013	$10,400	2033	$2,000	$ (2,000)	$ (2,000)	$    -

Income taxes at the statutory rate are reconciled to reported income tax expense (benefit) as follows:

	2013	2012
Income tax benefit at statutory rate	(20%)	(20%)
Deferred income tax valuation allowance	20%	20%
Reported tax rate	0%	0%

At this time, the Company is unable to determine if it will be able to benefit from its deferred tax asset.  There are limitations on the utilization of net operating loss carryforwards, including a requirement that losses be offset against future taxable income, if any.  In addition, there are limitations imposed by certain transactions which are deemed to be ownership changes.  Accordingly, a valuation allowance has been established for the entire deferred tax asset.

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INCOME TAXES (Details Narrative) (USD $)	3 Months Ended	12 Months Ended
	Jan. 31, 2013	Jul. 31, 2012	Jul. 31, 2011	Jul. 31, 2010	Jul. 31, 2009	Jul. 31, 2008
Income Tax Disclosure [Abstract]
Estimated carry-forward	$ 10,400	$ 22,000	$ 30,400	$ 25,000	$ 36,200	$ 86,500
Carry-forward expires	2033	2032	2031	2030	2029	2028
Estimated tax benefit	2,000	4,400	6,100	5,000	7,200	17,300
Valuation allowance	(2,000)	(4,400)	(6,100)	(5,000)	(7,200)	(17,300)
Change in valuation allowance	(1,200)	(7,200)	(6,600)	(5,000)		(17,300)
Net tax asset

XML

INCOME TAXES (Tables)

3 Months Ended

Jan. 31, 2013

Income Tax Disclosure [Abstract]

Income Tax Valuation

Period Ending	Estimated NOL carry-forward	NOL expires	Estimated tax benefit from NOL	Valuation allowance	Change in valuation allowance	Net tax  asset
July 31, 2008	$86,500	2028	$ 17,300	$ (17,300)	$ (17,300)	$    -
July 31, 2009	$36,200	2029	$ 7,200	$ (7,200)	$ (7,200)	$    -
July 31, 2010	$25,000	2030	$ 5,000	$ (5,000)	$ (5,000)	$    -
July 31, 2011	$30,400	2031	$6,100	$(6,100)	$(6,100)	$    -
July 31, 2012	$22,000	2032	$4,400	$ (4,400)	$ (4,400)	$    -
October 31, 2012	$ 6,000	2033	$1,200	$ (1,200)	$ (1,200)	$    -

Income Tax Rate

	2012		2011
Income tax benefit at statutory rate		(20%)		(20%)
Deferred income tax valuation allowance		20%		20%
Reported tax rate		0%		0%

XML

RELATED PARTY TRANSACTIONS (Details Narrative) (USD $)	3 Months Ended
	Jan. 31, 2013
Related Party Transactions [Abstract]
Outstanding balance of advances from officer	$ 226

XML

INCOME TAXES (Details Narrative2)	6 Months Ended	12 Months Ended
	Jan. 31, 2013	Jul. 31, 2012
Income Tax Disclosure [Abstract]
Income tax benefit at statutory rate	(20.00%)	(20.00%)
Deferred income tax valuation allowance	20.00%	20.00%
Reported tax rate	0.00%	0.00%

XML

STATEMENT OF CHANGES IN STOCKHOLDERS' EQUITY (DEFICIT) (USD $)	Common Stock [Member]	Additional Paid - in Capital [Member]	Accumulated (Deficit) [Member]	Total
Balance at Apr. 01, 2008
Balance, shares at Apr. 01, 2008
Shares issued in exchange for assets, April 2, 2008	2,100	57,000		59,100
Shares issued in exchange for assets, April 2, 2008, shares	2,100,000
Shares issued for cash at $0.094 per share, April 2, 2008	500	46,500		47,000
Shares issued for cash at $0.094 per share, April 2, 2008, shares	500,000
Shares issued for cash and services at $0.094 per share, April 2, 2008	250	23,250		23,500
Shares issued for cash and services at $0.094 per share, April 2, 2008, shares	250,000
Shares issued for cash at $0.0833 per share, April 28, 2008	138	11,362		11,500
Shares issued for cash at $0.0833 per share, April 28, 2008, shares	138,000
Net (loss)			(86,542)	(86,542)
Balance at Jul. 31, 2008	2,988	138,112	(86,542)	54,558
Balance, shares at Jul. 31, 2008	2,988,000
Net (loss)			(36,247)	(36,247)
Balance at Jul. 31, 2009	2,988	138,112	(122,789)	18,311
Balance, shares at Jul. 31, 2009	2,988,000
Shares issued for cash at $0.0166 per share, January 25, 2010	24	376		400
Shares issued for cash at $0.0166 per share, January 25, 2010, shares	24,000
Net (loss)			(24,935)	(24,935)
Balance at Jul. 31, 2010	3,012	138,488	(147,724)	(6,224)
Balance, shares at Jul. 31, 2010	3,012,000
Shares issued in exchange for assets, April 2, 2008
Net (loss)			(30,380)	(30,380)
Balance at Jul. 31, 2011	3,012	138,488	(178,104)	(36,604)
Balance, shares at Jul. 31, 2011	3,012,000
Shares issued in exchange for assets, April 2, 2008
Net (loss)		57,131	(21,826)	35,305
Balance at Jul. 31, 2012		195,619	(199,930)	(1,299)
Balance, shares at Jul. 31, 2012	3,012,000
Shares issued in exchange for assets, April 2, 2008
Net (loss)		10,000	(395)	(10,395)
Balance at Jan. 31, 2013		$ 205,619	$ (210,325)	$ (1,694)
Balance, shares at Jan. 31, 2013	3,012,000

XML

RELATED PARTY TRANSACTIONS

3 Months Ended

Jan. 31, 2013

Related Party Transactions [Abstract]

RELATED PARTY TRANSACTIONS

From time to time, PhotoAmigo receives funds from its sole executive officer to cover temporary working capital requirements.  As of January 31, 2013, the outstanding balance of advances from officer was $226.

Office space is provided to PhotoAmigo at no additional cost by the sole executive officer.  No provision for these costs has been included in these financial statements as the amounts are not material.