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INTANGIBLE ASSETS, NET (Details)
12 Months Ended
Dec. 31, 2017
CNY (¥)
Dec. 31, 2017
USD ($)
Dec. 31, 2016
CNY (¥)
Dec. 31, 2015
CNY (¥)
Dec. 31, 2017
USD ($)
Finite-Lived Intangible Assets [Line Items]          
Less: accumulated amortization ¥ (11,210,959)   ¥ (7,738,986)    
Intangible assets, net 25,742,411   20,296,727   $ 3,956,536
Amortization of intangible assets 3,481,991 $ 535,172 3,202,787 ¥ 2,223,458  
Trademark [Member]          
Finite-Lived Intangible Assets [Line Items]          
Intangible assets, gross 3,260,160   3,071,480    
Computer software [Member]          
Finite-Lived Intangible Assets [Line Items]          
Intangible assets, gross ¥ 33,693,210   ¥ 24,964,233