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INTANGIBLE ASSETS, NET (Details)
12 Months Ended
Dec. 31, 2016
CNY (¥)
Dec. 31, 2016
USD ($)
Dec. 31, 2015
CNY (¥)
Dec. 31, 2014
CNY (¥)
Dec. 31, 2016
USD ($)
Finite-Lived Intangible Assets [Line Items]          
Less: accumulated amortization ¥ (7,738,986)   ¥ (5,309,010)    
Intangible assets, net 20,296,727   20,472,447   $ 2,923,337
Amortization of intangible assets 3,202,787 $ 461,298 2,223,458 ¥ 1,136,953  
Trademark [Member]          
Finite-Lived Intangible Assets [Line Items]          
Intangible assets, gross 3,071,480   3,071,480    
Computer software [Member]          
Finite-Lived Intangible Assets [Line Items]          
Intangible assets, gross ¥ 24,964,233   ¥ 22,709,977