The aggregate expense charged against earnings to allocate the cost of intangible assets (nonphysical assets not used in production) in a systematic and rational manner to the periods expected to benefit from such assets. As a noncash expense, this element is added back to net income when calculating cash provided by or used in operations using the indirect method.

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Accumulated amount of amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life.

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Amount before amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life.

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Sum of the carrying amounts of all intangible assets, excluding goodwill, as of the balance sheet date, net of accumulated amortization and impairment charges.

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INTANGIBLE ASSETS, NET (Details)	12 Months Ended
INTANGIBLE ASSETS, NET (Details)	Dec. 31, 2014 USD ($)	Dec. 31, 2014 CNY	Dec. 31, 2013 CNY	Dec. 31, 2012 CNY	Dec. 31, 2014 Trademark [Member] CNY	Dec. 31, 2013 Trademark [Member] CNY	Dec. 31, 2014 Computer software [Member] CNY	Dec. 31, 2013 Computer software [Member] CNY
Finite-Lived Intangible Assets [Line Items]
Intangible assets, gross					1,828,762	1,828,762	11,240,538	6,603,124
Less: accumulated amortization		(3,105,252)	(1,968,299)
Intangible assets, net	1,605,913	9,964,048	6,463,587
Amortization of intangible assets	$ 183,244us-gaap_AmortizationOfIntangibleAssets	1,136,953us-gaap_AmortizationOfIntangibleAssets	953,290us-gaap_AmortizationOfIntangibleAssets	764,312us-gaap_AmortizationOfIntangibleAssets