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SHARE BASED COMPENSATION (Tables)
12 Months Ended
Dec. 31, 2012
SHARE BASED COMPENSATION [Abstract]  
Summary of Stock Option Activity

A summary of activity under the share-based compensation plan is as follow:

 

    Number of
option
outstanding
    Weighted-Average
Exercise Price
    Weighted-Average
Remaining
Contractual Term
    Aggregate
Intrinsic value
 
          (US$/share)     (in years)     (Rmb)  
Balance as of January 1, 2012     8,540,384       1.80                  
Granted     160,000       1.42                  
Exercise     (18,000 )     1.42                  
Forfeited     (621,330 )     1.51                  
Balance as of December 31, 2012     8,061,054       1.81       4.7       3,936,172  
Vested and expected to vest as of December 31, 2012     7,114,422       1.82       4.5       3,344,962  
Vested and exercisable as of December 31, 2012     3,379,206       1.87       3.8       1,145,040  

 

Schedule of Unvested Shares Activity

A summary of non-vested shares activity under the share-based compensation plan is as follow:

 

    Number of
option
outstanding
    Weighted-Average
Fair Value in
Grant Date
 
          (RMB/share)  
Non-vested at January 1, 2012     6,988,848       7.59  
Granted     160,000       5.60  
Vested     (1,877,440 )     8.29  
Forfeited     (589,560 )     5.00  
Non-vested at December 31, 2012     4,681,848       7.56  
                 
Expected to vest as of December 31, 2012     3,735,216       7.64  

 

Schedule of Share-Based Compensation Expense

The share-based compensation expense for the year ended December 31, 2012 was recorded in the respective items:

 

Costs of revenues     947,428  
Selling expenses     2,128,245  
General and administrative expenses     14,267,437  
Total     17,343,110  
Schedule of Assumptions Used to Estimate Fair Value of Stock Option Award Using Black-Scholes Valuation Model

The fair value of option grant during the year ended December 31, 2012 is estimated on the date of grant using Black-Scholes model with the following assumptions for options granted to employees:

 

Risk-free interest rate     0.78 %
Expected term     4.8  
Expected dividend yield     0 %
Expected volatility     80 %
Fair value per option at grant date (RMB)     5.60