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INTANGIBLE ASSETS, NET (Tables)
12 Months Ended
Dec. 31, 2012
INTANGIBLE ASSETS, NET [Abstract]  
Schedule of Intangible Assets

Intangible assets and their related amortization are as follow:

 

    As of December 31,  
    2011     2012  
    RMB     RMB  
Trademark     1,347,193       1,274,392  
Computer software     2,595,474       6,153,728  
Less: accumulated amortization     (286,275 )     (1,054,522 )
Intangible assets, net     3,656,392       6,373,598