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INTANGIBLE ASSETS, NET
12 Months Ended
Dec. 31, 2012
INTANGIBLE ASSETS, NET [Abstract]  
INTANGIBLE ASSETS, NET
13. INTANGIBLE ASSETS, NET

 

Intangible assets and their related amortization are as follow:

 

    As of December 31,  
    2011     2012  
    RMB     RMB  
Trademark     1,347,193       1,274,392  
Computer software     2,595,474       6,153,728  
Less: accumulated amortization     (286,275 )     (1,054,522 )
Intangible assets, net     3,656,392       6,373,598  

 

Amortization expense was RMB58,219, RMB223,926 and RMB764,312 for the years ended December 31, 2010, 2011 and 2012, respectively. Amortization expense for each of the next five years will be approximately RMB833,930, RMB832,747, RMB780,427, RMB682,373 and RMB570,784, respectively.