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CONVERTIBLE SENIOR NOTES AND CALL OPTIONS (Details)
12 Months Ended
Feb. 01, 2017
Dec. 31, 2020
CNY (¥)
Dec. 31, 2020
USD ($)
Dec. 31, 2019
CNY (¥)
Dec. 31, 2018
CNY (¥)
Dec. 31, 2017
USD ($)
Dec. 31, 2016
USD ($)
Dec. 31, 2020
USD ($)
$ / shares
Dec. 31, 2019
USD ($)
May 17, 2019
USD ($)
Jul. 17, 2017
CNY (¥)
Jan. 22, 2014
USD ($)
Debt Instrument [Line Items]                        
Aggregate principal amount       ¥ 300,000,000             ¥ 300,000,000  
Debt Instrument, Interest Rate, Stated Percentage                     7.37%  
Foreign exchange gain (loss)   ¥ 38,359,987   (7,675,500)                
Change in fair value of convertible senior notes   ¥ (1,202,082,070) $ (184,227,137) ¥ (114,149,092) ¥ 0              
2019 Notes                        
Debt Instrument [Line Items]                        
Aggregate principal amount | $               $ 1,000       $ 150,000,000
Debt Instrument, Interest Rate, Stated Percentage                       4.00%
Convertible debt, conversion rate   21.8221 21.8221                  
Convertible debt, conversion price | $ / shares               $ 45.83        
Debt covenant, ownership interest threshold   50.00%           50.00%        
Face value of notes repurchased | $           $ 61,100,000 $ 88,900,000   $ 10,200      
Percentage of notes repurchased 100.00%     0.00%   40.70% 59.30%          
Percentage of price redeemed at       100.00%   100.00% 96.00%          
Percentage Of principal Amount   100.00% 100.00%                  
Debt Instrument, Redemption Price, Percentage of Principal Amount Redeemed 100.00%     0.00%   40.70% 59.30%          
2024 Convertible Notes                        
Debt Instrument [Line Items]                        
Aggregate principal amount | $               $ 1,000   $ 85,000,000    
Debt Instrument, Interest Rate, Stated Percentage                   4.50%    
Convertible debt, conversion rate   52.0833 52.0833                  
Convertible debt, conversion price | $ / shares               $ 19.20        
Debt covenant, ownership interest threshold   50.00%           50.00%        
Percentage of notes repurchased   100.00% 100.00%                  
Fair value of convertible notes   ¥ 114,149,092   ¥ 1,831,612,124 728,215,869              
Foreign exchange gain (loss)   ¥ 21,089,777   ¥ 60,325,828 ¥ 1,202,082,070              
Percentage Of principal Amount   100.00% 100.00%                  
Debt Instrument, Redemption Price, Percentage of Principal Amount Redeemed   100.00% 100.00%