LIMITED POWER OF ATTORNEY  SECURITIES LAW COMPLIANCE


SEC EDGAR FORM ID
FORM 3
FORM 4
FORM 5


The undersigned, Richard Song, hereby constitutes and appoints Ken Scully, Julie Chen
and JoAnn Covington, of Rocket Fuel Inc., and each of them, the true and lawful attorney-in-fact
and agent of the undersigned to complete, execute and file Form ID and Form ID Application
Acknowledgement, Form 3s, Form 4s, and Form 5s on the Electronic Data Gathering, Analysis,
and Retrieval system ("EDGAR") of the U.S. Securities and Exchange Commission ("SEC"), or
such other forms and/or procedures as prescribed by the SEC in order for the foregoing
attorneys-in-fact to aid the undersigned in complying with federal securities laws and
regulations.

This Limited Power of Attorney shall remain in full force and effect until the undersigned is no
longer required to file Forms 3, 4, or 5 with respect to the undersigned's holdings of and
transactions in securities issued by the Company, unless earlier revoked by an authorized
representative of Richard Song in a writing delivered to any one of the foregoing attorneys-in-
fact.

This Limited Power of Attorney is executed as of the date set forth below.


                                    RICHARD SONG


                                    /s/ Richard Song
                                    Signature

                                    July 25, 2016
                                    Date