INTANGIBLE ASSETS AND GOODWILL - Rollforward (Details) - USD ($)	12 Months Ended
	Dec. 31, 2022	Dec. 31, 2021
Accumulated Amortization
Amortization expense	$ 148,538	$ 308,342
Net Tradename
Finite-Lived Intangible Assets, Net, Ending Balance	2,543,898
Trade name
Gross Tradename
Balance as of Beginning of period	6,323,780
Purchase price allocation adjustments	(3,942,000)
Tradename intangibles acquired	1,188,000
Impairment of finite lived intangibles	(553,377)
Balance as of End of period	3,016,403	6,323,780
Accumulated Amortization
Balance as of Beginning of period	(323,967)
Amortization expense	(148,538)
Balance as of End of period	(472,505)	(323,967)
Net Tradename
Finite-Lived Intangible Assets, Net, Beginning Balance	5,999,813
Finite-Lived Intangible Assets, Net, Ending Balance	$ 2,543,898	$ 5,999,813