Condensed Consolidated Statement of Stockholders Equity (Deficit) (USD $)	Total	Series 1 Preferred Stock [Member]	Series A Preferred Stock [Member]	Series B [Member]	Common Stock [Member]	APIC [Member]	Accumulated Deficit [Member]	Noncontrolling Interest [Member]
Balance at Jun. 09, 2008
Issuance of Common Stock	423				423
Non-cash consideration for rent	4,104					4,104
Net Loss	(281,971)						(281,971)
Balance at Dec. 31, 2008	(277,444)				423	4,104	(281,971)
Issuance of Common Stock	42				42
Cancellation of Stock					(65)	65
Issuance of Series A Preferred Stock	250,000		11			249,989
Non-cash consideration for rent	5,760					5,760
Stock based compensation	13,364					13,364
Net Loss	(423,439)						(416,789)	(6,650)
Balance at Dec. 31, 2009	(431,717)		11		400	273,282	(698,760)	(6,650)
Non-cash consideration for rent	5,760					5,760
Stock based compensation	30,791					30,791
Stock issuance costs	(7,584)					(7,584)
Net Loss	(721,844)						(711,438)	(10,406)
Balance at Dec. 31, 2010	(1,124,594)		11		400	302,249	(1,410,198)	(17,056)
Conversion of equity	2,674,980		127			2,674,853
Issuance of Series A Preferred Stock	154,255		7			154,248
Reclassification of Series A Preferred Stock to Series 1 Preferred Stock		11	(11)
Stock based compensation	91,984					91,984
Stock issuance costs	(17,581)					(17,581)
Net Loss	(2,113,142)						(2,104,884)	(8,258)
Balance at Dec. 31, 2011	(334,098)	11	134		400	3,205,753	(3,515,082)	(25,314)
Issuance of Common Stock	11,325				5	11,320
Issuance of Series A Preferred Stock	1,083,334		52			1,083,282
Stock based compensation	217,896					217,896
Stock issuance costs	(22,419)					(22,419)
Net Loss	(2,471,147)						(2,420,200)	(50,947)
Balance at Dec. 31, 2012	(1,515,109)	11	186		405	4,495,832	(5,935,282)	(76,261)
Issuance of Series B-1 Preferred Stock - March 25, 2013	5,050,090			189		5,049,901
Conversion of equity		(11)	(186)	(189)		386
Issuance of Common Stock from initial public offering, net of underwriting discounts	25,110,540				540	25,110,000
Exercise of stock options	47,957				14	47,943
Stock based compensation	377,388					377,388
Stock issuance costs	(942,052)					(942,052)
Net Loss	(4,491,868)						(4,352,072)	(139,796)
Balance at Sep. 30, 2013	$ 23,636,946				$ 959	$ 34,139,398	$ (10,287,354)	$ (216,057)