13F-HR 1 rvc13f1Q13.txt UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 13F FORM 13F COVER PAGE Report for the Calendar Year or Quarter Ended: 03/31/2013 Check here if Amendment [];Amendment Number: This Amendment (Check only one.): [ ] is a restatement. [] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Roundview Capital, LLC Address: 182 Nassau Street, Suite 201 Princeton, New Jersey 08542 Form 13F File Number: 28-13617 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists and tables, are considered integral parts of this submission. Person Signing this Report on Behalf of Reporting Manager: Name:George Andresen Title: Chief Compliance Officer Phone:609-688-9500 Signature, Place, and Date of Signing: George Andresen, Princeton, NJ, 05-13-2013 Report Type (Check only one.): [x] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) [] 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) Form 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: NONE Form 13F Information Table Entry Total: 109 Form 13F Table Value Total: 173,999 (thousands) List of Other Included Managers: NONE Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report. [If there are no entries in this list, state ''NONE'' and omit the column headings and list entries.] FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- 3M Co COM 88579Y101 1095 10300.0000 SH Sole 10250.0000 50.0000 AT&T Inc COM 00206R102 774 21107.0000 SH Sole 20682.0000 425.0000 Aflac Inc COM 001055102 1243 23900.0000 SH Sole 23000.0000 900.0000 American Express Co Com COM 025816109 861 12761.0000 SH Sole 12616.0000 145.0000 American Intl Group Com COM 026874784 3809 98111.0000 SH Sole 95686.0000 2425.0000 Apple Inc COM 037833100 2633 5948.4430 SH Sole 5704.4430 244.0000 Autoliv Inc COM 052800109 207 3000.0000 SH Sole 3000.0000 Automatic Data Processing COM 053015103 556 8550.4896 SH Sole 8375.4896 175.0000 Avon Products Inc COM 054303102 1552 74850.0000 SH Sole 73950.0000 900.0000 Bank of America Corp COM 060505104 5884 483062.2256 SH Sole 477962.2256 5100.0000 Berkshire Hthwy Cl B COM 084670702 13973 134099.0000 SH Sole 130659.0000 3440.0000 Boeing Co Com COM 097023105 286 3329.0000 SH Sole 3329.0000 Bristol-Myers Squibb Co COM 110122108 878 21307.0000 SH Sole 21307.0000 Burger King Worldwide Inc COM 121220107 1378 72150.0000 SH Sole 70800.0000 1350.0000 CSX Corp COM 126408103 616 25000.0000 SH Sole 24000.0000 1000.0000 Carlisle Cos Inc Com COM 142339100 2305 34000.0000 SH Sole 33600.0000 400.0000 Caterpillar Inc COM 149123101 819 9416.0000 SH Sole 9366.0000 50.0000 Charles Schwab Corp Com COM 808513105 1207 68250.0000 SH Sole 66950.0000 1300.0000 Chevron Corp COM 166764100 1502 12639.0000 SH Sole 12244.0000 395.0000 Cisco Systems Inc Com COM 17275R102 1968 94168.3846 SH Sole 94168.3846 Citigroup Inc Com COM 172967424 1233 27861.0000 SH Sole 27561.0000 300.0000 Coca Cola Co Com COM 191216100 1198 29627.0000 SH Sole 29187.0000 440.0000 Costco Wholesale Corp COM 22160K105 218 2059.0000 SH Sole 1859.0000 200.0000 Crimson Wine Group Ltd COM 22662X100 222 23846.0000 SH Sole 23451.0000 395.0000 Deere & Co COM 244199105 207 2411.0000 SH Sole 2411.0000 Disney Walt Co Com COM 254687106 624 10983.0000 SH Sole 10883.0000 100.0000 Du Pont (E.I.) De Nemours COM 263534109 1312 26688.0000 SH Sole 26018.0000 670.0000 EMC Corp Mass Com COM 268648102 229 9570.0000 SH Sole 9570.0000 Emerson Electric Company COM 291011104 1821 32602.0000 SH Sole 31902.0000 700.0000 Express Scripts Inc COM 30219G108 1399 24274.0000 SH Sole 23874.0000 400.0000 Exxon Mobil Corporation COM 30231G102 2341 25984.7677 SH Sole 25704.7677 280.0000 Financial Select Sector SPDR COM 81369Y605 233 12781.0000 SH Sole 10181.0000 2600.0000 Fluor Corp COM 343412102 1718 25900.0000 SH Sole 25900.0000 Ford Motor Company COM 345370860 901 68550.0000 SH Sole 68550.0000 Freeport-McMoran Cop & Gold In COM 35671D857 970 29320.0000 SH Sole 29320.0000 General Elec Co Com COM 369604103 821 35517.0000 SH Sole 34767.0000 750.0000 Google Inc Cl A COM 38259P508 1152 1451.0000 SH Sole 1381.0000 70.0000 Guggenheim Spin-Off ETF COM 18383M605 721 20300.0000 SH Sole 20000.0000 300.0000 Hartford Financial Svcs Grp COM 416515104 1544 59850.0000 SH Sole 58000.0000 1850.0000 Honeywell Int'l Inc COM 438516106 1738 23065.0000 SH Sole 22890.0000 175.0000 Intel Corp Com COM 458140100 1137 52072.3472 SH Sole 50482.3472 1590.0000 Intl Business Machines Corp COM 459200101 3535 16574.0000 SH Sole 16465.0000 109.0000 Intuit Inc COM 461202103 538 8200.0000 SH Sole 8200.0000 JP Morgan Chase & Co COM 46625H100 1280 26974.0000 SH Sole 26404.0000 570.0000 Johnson & Johnson Com COM 478160104 4011 49198.2106 SH Sole 48493.2106 705.0000 Johnson Controls Inc COM 478366107 1620 46200.0000 SH Sole 46100.0000 100.0000 Kraft Foods Group Inc COM 50076Q106 320 6209.0036 SH Sole 6143.0036 66.0000 Laboratory Corp of Amer Hldgs COM 50540R409 1788 19825.0000 SH Sole 19625.0000 200.0000 Leucadia Natl Corp Com COM 527288104 6038 220123.0000 SH Sole 216248.0000 3875.0000 Lockheed Martin Corp Com COM 539830109 2081 21562.0000 SH Sole 21462.0000 100.0000 Loews Corp Com COM 540424108 1654 37525.0000 SH Sole 36400.0000 1125.0000 McDonald's Corporation COM 580135101 2178 21844.5737 SH Sole 21244.5737 600.0000 Medtronic Inc Com COM 585055106 826 17600.0000 SH Sole 17300.0000 300.0000 Merck & Co Inc Com COM 58933Y105 1790 40506.0000 SH Sole 40056.0000 450.0000 Mercury Genl Corp New Com COM 589400100 2436 64214.0000 SH Sole 63814.0000 400.0000 Microsoft Corp Com COM 594918104 2946 102999.9989 SH Sole 101254.9989 1745.0000 Moody's Corporation COM 615369105 271 5074.0000 SH Sole 4774.0000 300.0000 News Corp Cl B COM 65248E203 1267 41200.0000 SH Sole 40700.0000 500.0000 Nike Inc Cl B COM 654106103 868 14705.0000 SH Sole 14285.0000 420.0000 Norfolk Southern Corp COM 655844108 768 9970.0000 SH Sole 9270.0000 700.0000 Oracle Corp Com COM 68389X105 326 10083.0000 SH Sole 9933.0000 150.0000 Pepsico Inc COM 713448108 2603 32905.0000 SH Sole 31925.0000 980.0000 Pfizer Inc Com COM 717081103 1012 35079.0000 SH Sole 34942.0000 137.0000 PowerShares QQQ Nasdaq 100 COM 73935A104 1012 14672.0000 SH Sole 14477.0000 195.0000 Procter & Gamble Co Com COM 742718109 3323 43127.9997 SH Sole 42722.9997 405.0000 Qualcomm Inc COM 747525103 484 7234.0000 SH Sole 7009.0000 225.0000 Ross Stores Inc COM 778296103 519 8559.0000 SH Sole 7859.0000 700.0000 SPDR DJIA Trust COM 78467X109 745 5130.0000 SH Sole 5065.0000 65.0000 SPDR S&P Dividend ETF COM 78464A763 2278 34525.0000 SH Sole 32325.0000 2200.0000 Saker Aviation Services Inc COM 79380Q106 50 500100.0000 SH Sole 500100.0000 Sears Holdings Corp COM 812350106 1454 29100.0000 SH Sole 28200.0000 900.0000 Staples Corp COM 855030102 939 69990.0000 SH Sole 68790.0000 1200.0000 Stryker Corp Com COM 863667101 274 4200.0000 SH Sole 4200.0000 Sun Bancorp Inc Com COM 86663B102 1024 300380.0000 SH Sole 290992.0000 9388.0000 Synta Pharmaceuticals Corp COM 87162T206 142 16500.0000 SH Sole 16500.0000 Sysco Corp COM 871829107 527 14975.0000 SH Sole 14775.0000 200.0000 The DirecTV Group Inc COM 25490A309 3375 59636.0000 SH Sole 58836.0000 800.0000 The Travelers Cos Inc COM 89417E109 303 3598.0000 SH Sole 3498.0000 100.0000 USG Corp COM 903293405 3667 138675.0000 SH Sole 132450.0000 6225.0000 United Parcel Service Cl B COM 911312106 2273 26464.0000 SH Sole 26064.0000 400.0000 UnitedHealth Group Inc COM 91324P102 576 10070.0000 SH Sole 9520.0000 550.0000 Verifone Systems Inc COM 92342y109 437 21150.0000 SH Sole 20850.0000 300.0000 Verizon Communications Inc COM 92343V104 855 17401.0000 SH Sole 17101.0000 300.0000 Wal Mart Stores Inc Com COM 931142103 1204 16084.0000 SH Sole 15679.0000 405.0000 Walgreen Co COM 931422109 1205 25280.0000 SH Sole 25080.0000 200.0000 Weight Watchers Intl Inc COM 948626106 682 16200.0000 SH Sole 16000.0000 200.0000 eBay Inc COM 278642103 3691 68081.0000 SH Sole 68081.0000 Deutsche Telekom AG Spon ADR COM 251566105 1538 145400.0000 SH Sole 142000.0000 3400.0000 Fairfax Financials Hldgs Ltd COM 303901102 1870 4780.0000 SH Sole 4680.0000 100.0000 Market Vectors Russia ETF COM 57060U506 1249 45000.0000 SH Sole 44500.0000 500.0000 Mondelez International Inc COM 609207105 589 19225.0000 SH Sole 19025.0000 200.0000 Nestle SA Spn ADR COM 641069406 1507 20789.0000 SH Sole 20309.0000 480.0000 Novartis AG ADR COM 66987V109 2518 35347.0000 SH Sole 34847.0000 500.0000 Penn West Energy Trust COM 707887105 785 73000.0000 SH Sole 73000.0000 SPDR Global Dow ETF COM 78464A706 1066 18065.0000 SH Sole 17385.0000 680.0000 SPDR S&P Emerging Markets COM 78463X533 2148 47595.0000 SH Sole 46380.0000 1215.0000 Shaw Communications Inc B COM 82028K200 205 8300.0000 SH Sole 8300.0000 Tesco PLC-Spon ADR COM 881575302 915 52400.0000 SH Sole 50800.0000 1600.0000 The Mosaic Co COM 61945C103 1476 24761.0000 SH Sole 24421.0000 340.0000 Total SA Spon ADR COM 89151E109 1433 29870.0000 SH Sole 29470.0000 400.0000 Vanguard Emerging Market ETF COM 922042858 577 13450.0000 SH Sole 13100.0000 350.0000 Vodafone Group PLC-SP ADR COM 92857W209 834 29359.0000 SH Sole 28909.0000 450.0000 iShares MSCI Italy Capped In COM 464286855 945 80100.0000 SH Sole 78900.0000 1200.0000 iShares Gold Trust COM 464285105 702 45245.0000 SH Sole 43845.0000 1400.0000 Amer Intl Grp Wts 01/19/21 WTS 026874156 345 22721 SH Sole 21728 993 Public Storage 6.35% Series R PFD 74460D125 822 30685.0000 SH Sole 30185.0000 500.0000 iShares S&P Pref Stk Indx Fn PFD 464288687 2370 58500.9113 SH Sole 58214.9113 286.0000 Vanguard Sht Term Corp Bnd Fd COM 92206C409 2263 28175.000 SH Sole 28175.000 Winthrop Realty Trust COM 976391300 11356 902719.000 SH Sole 892488.000 10231.000