13F-HR 1 rvc13f2q10.txt TYPE: 13F-HR PERIOD 06/30/2010 FILER CIK 0001476804 CCC afkncc5* SUBMISSION - CONTACT NAME Janet Chen PHONE 609-688-9500 Attached Documents Page (2) FORM 13F FORM 13F COVER PAGE Check here if Amendment [ ]; This Amendment (Check only one.): [] is a restatement. [] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Roundview Capital, LLC Address: 182 Nassau Street, Suite 201 Princeton, New Jersey 08542 Form 13F File Number: The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists and tables, are considered integral parts of this submission. Person Signing this Report on Behalf of Reporting Manager: Name:George Andresen Title: Chief Compliance Officer Phone:609-688-9500 Report Type (Check only one.): [x] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) [] 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) List of Other Managers Reporting for this Manager: UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: NONE (thousands) List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report. [If there are no entries in this list, state ''NONE'' and omit the column headings and list entries.] FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- 3M Co COM 88579Y101 1678 21240.0000 SH Sole 20940.0000 300.0000 AT&T Inc COM 00206R102 716 29600.0000 SH Sole 28950.0000 650.0000 Altria Group Inc COM 02209S103 458 22844.0000 SH Sole 22194.0000 650.0000 Americredit Corp COM 03060R101 1306 71673.0000 SH Sole 70213.0000 1460.0000 Anheuser-Busch Cos Inc COM 035229103 715 14900.0000 SH Sole 14800.0000 100.0000 Apple Computer Inc COM 037833100 1776 7061.0000 SH Sole 6861.0000 200.0000 Bank of America Corp COM 060505104 5783 402469.0000 SH Sole 402469.0000 Baxter International Inc COM 071813109 923 22700.0000 SH Sole 22300.0000 400.0000 Becton Dickinson & Co Com COM 075887109 828 12245.0000 SH Sole 12045.0000 200.0000 Berkshire Hthwy Cl A COM 084670108 240 2.0000 SH Sole 2.0000 Berkshire Hthwy Cl B COM 084670702 1717 21550.0000 SH Sole 20150.0000 1400.0000 Best Buy Company Inc COM 086516101 529 15633.0000 SH Sole 15433.0000 200.0000 Boulder Total Return Fund COM 101541100 268 19886.0000 SH Sole 19636.0000 250.0000 Bristol-Myers Squibb Co COM 110122108 224 8985.0000 SH Sole 8985.0000 Canadian Natural Resources COM 136385101 1824 54900.0000 SH Sole 54500.0000 400.0000 Charles Schwab Corp Com COM 808513105 264 18624.0000 SH Sole 18504.0000 120.0000 Chevron Corp COM 166764100 263 3870.0000 SH Sole 3735.0000 135.0000 Cisco Systems Inc Com COM 17275R102 2514 117980.0000 SH Sole 115530.0000 2450.0000 Citigroup Inc Com COM 172967101 4422 1176195.0000 SH Sole 1150768.0000 25427.0000 Coca Cola Co Com COM 191216100 544 10848.0000 SH Sole 10723.0000 125.0000 Corrections Corp of America COM 22025Y407 1174 61550.0000 SH Sole 61550.0000 Dell Inc COM 24702R101 1030 85400.0000 SH Sole 84000.0000 1400.0000 Disney Walt Co Com COM 254687106 207 6583.0000 SH Sole 6583.0000 Dow Chemical COM 260543103 468 19734.0000 SH Sole 19711.0000 23.0000 EMC Corp Mass Com COM 268648102 218 11890.0000 SH Sole 11890.0000 Eaton Corp COM 278058102 903 13800.0000 SH Sole 13800.0000 Exxon Mobil Corporation COM 30231G102 2007 35167.0000 SH Sole 34634.0000 533.0000 FedEx Corp COM 31428X106 2300 32805.0000 SH Sole 32405.0000 400.0000 Ford Motor Company COM 345370860 486 48200.0000 SH Sole 47700.0000 500.0000 Forest City Enterprises Cl A COM 345550107 209 18500.0000 SH Sole 18500.0000 General Elec Co Com COM 369604103 685 47480.0000 SH Sole 47480.0000 Google Inc Cl A COM 38259P508 3736 8397.0000 SH Sole 8069.0000 328.0000 Hewlett-Packard Co COM 428236103 2560 59153.0000 SH Sole 59153.0000 Honeywell Int'l Inc COM 438516106 440 11265.0000 SH Sole 11140.0000 125.0000 Hudson City Bancorp Inc COM 443683107 509 41532.0000 SH Sole 41032.0000 500.0000 Intel Corp Com COM 458140100 227 11662.0000 SH Sole 11462.0000 200.0000 Intl Business Machines Corp COM 459200101 1736 14063.0000 SH Sole 13963.0000 100.0000 Johnson & Johnson Com COM 478160104 1836 31091.5250 SH Sole 30791.5250 300.0000 Kraft Foods Inc A COM 50075N104 687 24520.0000 SH Sole 24195.0000 325.0000 Laboratory Corp of Amer Hldgs COM 50540R409 334 4435.0000 SH Sole 4310.0000 125.0000 Leucadia Natl Corp Com COM 527288104 7989 409495.0000 SH Sole 392745.0000 16750.0000 McDonald's Corporation COM 580135101 1385 21025.0000 SH Sole 20575.0000 450.0000 Medtronic Inc Com COM 585055106 901 24850.0000 SH Sole 24450.0000 400.0000 Microsoft Corp Com COM 594918104 1078 46858.0000 SH Sole 46108.0000 750.0000 Morgan Stanley COM 617446448 562 24200.0000 SH Sole 23800.0000 400.0000 Nestle SA Spn ADR COM 641069406 1021 21100.0000 SH Sole 20800.0000 300.0000 Nike Inc Cl B COM 654106103 247 3650.0000 SH Sole 3575.0000 75.0000 Oracle Corp Com COM 68389x105 1288 60000.0000 SH Sole 60000.0000 Pepsico Inc COM 713448108 704 11545.0000 SH Sole 11345.0000 200.0000 Pfizer Inc Com COM 717081103 888 62248.0000 SH Sole 60911.0000 1337.0000 PowerShares QQQ Nasdaq 100 COM 73935A104 488 11420.0000 SH Sole 10750.0000 670.0000 Procter & Gamble Co Com COM 742718109 520 8662.0000 SH Sole 8582.0000 80.0000 Ross Stores Inc COM 778296103 422 7920.0000 SH Sole 7820.0000 100.0000 SPDR DJIA Trust COM 78467X109 210 2150.0000 SH Sole 2050.0000 100.0000 SPDR Trust Series 1 COM 78462F103 281 2727.0000 SH Sole 2352.0000 375.0000 Saker Aviation Services Inc COM 79380Q106 11 500100.0000 SH Sole 500100.0000 Schlumberger Ltd Com COM 806857108 297 5365.0000 SH Sole 5240.0000 125.0000 Sears Holdings Corp COM 812350106 1033 15975.0000 SH Sole 15275.0000 700.0000 Siemens AG Spn ADR COM 826197501 985 11000.0000 SH Sole 10700.0000 300.0000 Tejon Ranch Co COM 879080109 1012 43857.0000 SH Sole 42409.0000 1448.0000 Terex Corporation COM 880779103 697 37180.0000 SH Sole 37180.0000 Teva Pharm Inds Ltd Adrf COM 881624209 1518 29200.0000 SH Sole 28600.0000 600.0000 Tiffany & Co New Com COM 886547108 933 24600.0000 SH Sole 24400.0000 200.0000 Total SA Spon ADR COM 89151E109 1201 26900.0000 SH Sole 26400.0000 500.0000 Transocean Inc COM H8817H100 557 12019.0000 SH Sole 12019.0000 Tupperware Corporation COM 899896104 1606 40305.0000 SH Sole 40305.0000 USG Corp COM 903293405 1556 128800.0000 SH Sole 116700.0000 12100.0000 Verizon Communications Inc COM 92343V104 396 14115.0000 SH Sole 13845.0000 270.0000 Visa Inc Cl A COM 92826C839 524 7400.0000 SH Sole 7300.0000 100.0000 Vodafone Group PLC-SP ADR COM 92857W209 364 17615.0000 SH Sole 17265.0000 350.0000 Wal Mart Stores Inc Com COM 931142103 1351 28105.0000 SH Sole 27355.0000 750.0000 Walgreen Co COM 931422109 1140 42700.0000 SH Sole 42000.0000 700.0000 Wells Fargo & Co New Com COM 949746101 833 32550.0000 SH Sole 31350.0000 1200.0000 Williams Cos Inc COM 969457100 1207 66050.0000 SH Sole 65050.0000 1000.0000 eBay Inc COM 278642103 753 38405.0000 SH Sole 38405.0000 iShares MSCI Emerging Mkt COM 464287234 2420 64850.0000 SH Sole 63550.0000 1300.0000 iShares Russell Midcap Index COM 464287499 203 2520.0000 SH Sole 2520.0000 Nuveen Quality Preferred II COM 67072C105 467 62200.0000 SH Sole 62200.0000 Aberdeen Asia-Pacific Income COM 003009107 62 10300.000 SH Sole 10300.000 ProShares UltraShort 20+Y Tr COM 74347R297 3785 106675.000 SH Sole 105025.000 1650.000 Vanguard Sht Term Corp Bnd Fd COM 92206C409 855 11155.000 SH Sole 11155.000