CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Jun. 30, 2012
Net sales	$ 12,350,065	$ 11,080,954	$ 24,429,848	$ 22,358,048
Cost of sales	5,651,306	4,775,068	11,008,061	9,537,550
Gross profit	6,698,759	6,305,886	13,421,787	12,820,498
Operating expenses
Selling expenses	541,806	397,065	1,113,114	686,330
Staff expenses	4,060,107	3,349,667	7,891,887	6,744,840
Occupancy expenses	3,301,674	2,426,853	6,177,406	4,792,391
General and administrative	1,048,882	838,294	2,022,053	1,629,763
New store expenses	271,121	72,092	390,677	180,991
Depreciation and amortization	630,989	466,920	1,190,488	915,013
Loss on disposal of property and equipment	58,394	13,841	99,750	13,841
Total operating expenses	9,912,973	7,564,732	18,885,375	14,963,169
Loss from operations	(3,214,214)	(1,258,846)	(5,463,588)	(2,142,671)
Other income (expense)
Interest expense	(74,768)	0	(74,768)	0
Interest and other income	5,021	9,589	7,066	17,873
Abandoned lease projects	(4,881)	(32,021)	(14,906)	(44,549)
Change in fair value of warrant liability	0	545,630	(109,126)	109,126
Nonoperating Income (Expense)	(74,628)	523,198	(191,734)	82,450
Net loss attributable to the controlling and non-controlling interests	(3,288,842)	(735,648)	(5,655,322)	(2,060,221)
Less: Net loss attributable to non-controlling interests	537,397	296,466	929,048	838,474
Net loss attributable to stockholders	$ (2,751,445)	$ (439,182)	$ (4,726,274)	$ (1,221,747)
Net loss per common share, basic and diluted (in dollars per share)	$ (0.23)	$ (0.08)	$ (0.41)	$ (0.22)
Weighted average number of common shares outstanding, basic and diluted (in shares)	11,719,062	5,505,885	11,568,952	5,505,855