2.4.0.8120 - Disclosure - Intangible assets (Tables)truefalsefalse1false
falsefalseP01_01_2013To06_30_2013http://www.sec.gov/CIK0001476719duration2013-01-01T00:00:002013-06-30T00:00:001true
1us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstractus-gaap_truenadurationfalsefalsefalsefalsefalsefalsefalsefalse| 1falsefalsefalse00falsefalsefalse | xbrli:stringItemTypestringfalse0
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2us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlockus-gaap_truenadurationfalsefalsefalsefalsefalsefalsefalsefalseverboseLabel| 1falsefalsefalse00 <table border="0" style="clear:both;width:100%; table-layout:fixed;"> <tr> <td></td> </tr> </table> <div style="clear:both; FONT-FAMILY:Times New Roman;FONT-SIZE: 10pt;MARGIN: 0pt 0px; FONT: 10pt Times New Roman, Times, Serif "> <div style="clear:both; FONT-FAMILY:Times New Roman;FONT-SIZE: 10pt;MARGIN: 0pt 0px; FONT: 10pt Times New Roman, Times, Serif"> At June 30, 2013, intangible assets were comprised of the following:</div> <div style="clear:both; FONT-FAMILY:Times New Roman;FONT-SIZE: 10pt;MARGIN: 0pt 0px; FONT: 10pt Times New Roman, Times, Serif">  </div> <div style="clear:both; FONT-FAMILY:Times New Roman;FONT-SIZE: 10pt;MARGIN: 0pt 0px 0pt 0.25in; FONT: 10pt Times New Roman, Times, Serif"> Intangibles subject to amortization:</div> <div style="clear:both; FONT-FAMILY:Times New Roman;FONT-SIZE: 10pt;MARGIN: 0pt 0px; FONT: 10pt Times New Roman, Times, Serif">  </div> <table style="clear:both;WIDTH: 92%; BORDER-COLLAPSE: collapse; FONT: 10pt Times New Roman, Times, Serif; MARGIN-LEFT: 0.5in" cellspacing="0" cellpadding="0"> <tr style="VERTICAL-ALIGN: bottom"> <td style="white-space:nowrap;"> <div> </div> </td> <td style="white-space:nowrap;"> <div> </div> </td> <td colspan="2" style="white-space:nowrap;"> <div> </div> </td> <td style="white-space:nowrap;"> <div> </div> </td> <td style="white-space:nowrap; COLOR: black; FONT-WEIGHT: bold" > <div> </div> </td> <td style="white-space:nowrap; TEXT-ALIGN: center; COLOR: black; FONT-WEIGHT: bold" colspan="2" > <div>Accumulated</div> </td> <td style="white-space:nowrap; COLOR: black; FONT-WEIGHT: bold" > <div> </div> </td> <td style="white-space:nowrap;"> <div> </div> </td> <td colspan="2" style="white-space:nowrap;"> <div> </div> </td> <td style="white-space:nowrap;"> <div> </div> </td> </tr> <tr style="VERTICAL-ALIGN: bottom"> <td style="white-space:nowrap;"> <div> </div> </td> <td style="white-space:nowrap; COLOR: black; FONT-WEIGHT: bold" > <div> </div> </td> <td style="white-space:nowrap; TEXT-ALIGN: center; COLOR: black; FONT-WEIGHT: bold" colspan="2" > <div>Cost</div> </td> <td style="white-space:nowrap; COLOR: black; FONT-WEIGHT: bold" > <div> </div> </td> <td style="white-space:nowrap; COLOR: black; FONT-WEIGHT: bold" > <div> </div> </td> <td style="white-space:nowrap; TEXT-ALIGN: center; COLOR: black; FONT-WEIGHT: bold" colspan="2" > <div>Amortization</div> </td> <td style="white-space:nowrap; COLOR: black; FONT-WEIGHT: bold" > <div> </div> </td> <td style="white-space:nowrap; COLOR: black; FONT-WEIGHT: bold" > <div> </div> </td> <td style="white-space:nowrap; TEXT-ALIGN: center; COLOR: black; FONT-WEIGHT: bold" colspan="2" > <div>Net</div> </td> <td style="white-space:nowrap; COLOR: black; FONT-WEIGHT: bold" > <div> </div> </td> </tr> <tr style="BACKGROUND-COLOR: rgb(204,255,204); VERTICAL-ALIGN: bottom"> <td style="TEXT-ALIGN: left; WIDTH: 55%; COLOR: black"> <div>Branding Costs</div> </td> <td style="WIDTH: 1%; COLOR: black"> <div> </div> </td> <td style="TEXT-ALIGN: left; WIDTH: 1%; COLOR: black"> <div>$</div> </td> <td style="TEXT-ALIGN: right; WIDTH: 12%; COLOR: black"> <div>355,959</div> </td> <td style="TEXT-ALIGN: left; WIDTH: 1%; COLOR: black"> <div> </div> </td> <td style="WIDTH: 1%; COLOR: black"> <div> </div> </td> <td style="TEXT-ALIGN: left; WIDTH: 1%; COLOR: black"> <div>$</div> </td> <td style="TEXT-ALIGN: right; WIDTH: 12%; COLOR: black"> <div>(352,116</div> </td> <td style="TEXT-ALIGN: left; WIDTH: 1%; COLOR: black"> <div>)</div> </td> <td style="WIDTH: 1%; COLOR: black"> <div> </div> </td> <td style="TEXT-ALIGN: left; WIDTH: 1%; COLOR: black"> <div>$</div> </td> <td style="TEXT-ALIGN: right; WIDTH: 12%; COLOR: black"> <div>3,843</div> </td> <td style="TEXT-ALIGN: left; WIDTH: 1%; COLOR: black"> <div> </div> </td> </tr> <tr style="BACKGROUND-COLOR: white; VERTICAL-ALIGN: bottom"> <td style="TEXT-ALIGN: left; PADDING-BOTTOM: 1pt; COLOR: black"> <div>Website Design</div> </td> <td style="PADDING-BOTTOM: 1pt; COLOR: black"> <div> </div> </td> <td style="BORDER-BOTTOM: black 1pt solid; TEXT-ALIGN: left; COLOR: black"> <div> </div> </td> <td style="BORDER-BOTTOM: black 1pt solid; TEXT-ALIGN: right; COLOR: black"> <div>283,646</div> </td> <td style="TEXT-ALIGN: left; PADDING-BOTTOM: 1pt; COLOR: black"> <div> </div> </td> <td style="PADDING-BOTTOM: 1pt; COLOR: black"> <div> </div> </td> <td style="BORDER-BOTTOM: black 1pt solid; TEXT-ALIGN: left; COLOR: black"> <div> </div> </td> <td style="BORDER-BOTTOM: black 1pt solid; TEXT-ALIGN: right; COLOR: black"> <div>(208,395</div> </td> <td style="TEXT-ALIGN: left; PADDING-BOTTOM: 1pt; COLOR: black"> <div>)</div> </td> <td style="PADDING-BOTTOM: 1pt; COLOR: black"> <div> </div> </td> <td style="BORDER-BOTTOM: black 1pt solid; TEXT-ALIGN: left; COLOR: black"> <div> </div> </td> <td style="BORDER-BOTTOM: black 1pt solid; TEXT-ALIGN: right; COLOR: black"> <div>75,251</div> </td> <td style="TEXT-ALIGN: left; PADDING-BOTTOM: 1pt; COLOR: black"> <div> </div> </td> </tr> <tr style="BACKGROUND-COLOR: rgb(204,255,204); VERTICAL-ALIGN: bottom"> <td> <div> </div> </td> <td> <div> </div> </td> <td style="TEXT-ALIGN: left"> <div> </div> </td> <td style="TEXT-ALIGN: right"> <div> </div> </td> <td style="TEXT-ALIGN: left"> <div> </div> </td> <td> <div> </div> </td> <td style="TEXT-ALIGN: left"> <div> </div> </td> <td style="TEXT-ALIGN: right"> <div> </div> </td> <td style="TEXT-ALIGN: left"> <div> </div> </td> <td> <div> </div> </td> <td style="TEXT-ALIGN: left"> <div> </div> </td> <td style="TEXT-ALIGN: right"> <div> </div> </td> <td style="TEXT-ALIGN: left"> <div> </div> </td> </tr> <tr style="BACKGROUND-COLOR: white; VERTICAL-ALIGN: bottom"> <td style="PADDING-BOTTOM: 2.5pt"> <div> </div> </td> <td style="PADDING-BOTTOM: 2.5pt; COLOR: black"> <div> </div> </td> <td style="BORDER-BOTTOM: black 2.5pt double; TEXT-ALIGN: left; COLOR: black"> <div>$</div> </td> <td style="BORDER-BOTTOM: black 2.5pt double; TEXT-ALIGN: right; COLOR: black"> <div>639,605</div> </td> <td style="TEXT-ALIGN: left; PADDING-BOTTOM: 2.5pt; COLOR: black"> <div> </div> </td> <td style="PADDING-BOTTOM: 2.5pt; COLOR: black"> <div> </div> </td> <td style="BORDER-BOTTOM: black 2.5pt double; TEXT-ALIGN: left; COLOR: black"> <div>$</div> </td> <td style="BORDER-BOTTOM: black 2.5pt double; TEXT-ALIGN: right; COLOR: black"> <div>(560,511</div> </td> <td style="TEXT-ALIGN: left; PADDING-BOTTOM: 2.5pt; COLOR: black"> <div>)</div> </td> <td style="PADDING-BOTTOM: 2.5pt; COLOR: black"> <div> </div> </td> <td style="BORDER-BOTTOM: black 2.5pt double; TEXT-ALIGN: left; COLOR: black"> <div>$</div> </td> <td style="BORDER-BOTTOM: black 2.5pt double; TEXT-ALIGN: right; COLOR: black"> <div>79,094</div> </td> <td style="TEXT-ALIGN: left; PADDING-BOTTOM: 2.5pt; COLOR: black"> <div> </div> </td> </tr> </table> <div style="clear:both; FONT-FAMILY:Times New Roman;FONT-SIZE: 10pt;MARGIN: 0pt 0px; FONT: 10pt Times New Roman, Times, Serif"> At December 31, 2012, intangible assets were comprised of the following:</div> <div style="clear:both; FONT-FAMILY:Times New Roman;FONT-SIZE: 10pt;MARGIN: 0pt 0px; FONT: 10pt Times New Roman, Times, Serif">  </div> <div style="clear:both; FONT-FAMILY:Times New Roman;FONT-SIZE: 10pt;MARGIN: 0pt 0px 0pt 0.25in; FONT: 10pt Times New Roman, Times, Serif"> Intangibles subject to amortization:</div> <div style="clear:both; FONT-FAMILY:Times New Roman;FONT-SIZE: 10pt;MARGIN: 0pt 0px; FONT: 10pt Times New Roman, Times, Serif">  </div> <table style="clear:both;WIDTH: 92%; BORDER-COLLAPSE: collapse; FONT: 10pt Times New Roman, Times, Serif; MARGIN-LEFT: 0.5in" cellspacing="0" cellpadding="0"> <tr style="VERTICAL-ALIGN: bottom"> <td style="white-space:nowrap;"> <div> </div> </td> <td style="white-space:nowrap;"> <div> </div> </td> <td colspan="2" style="white-space:nowrap;"> <div> </div> </td> <td style="white-space:nowrap;"> <div> </div> </td> <td style="white-space:nowrap; COLOR: black; FONT-WEIGHT: bold" > <div> </div> </td> <td style="white-space:nowrap; TEXT-ALIGN: center; COLOR: black; FONT-WEIGHT: bold" colspan="2" > <div>Accumulated</div> </td> <td style="white-space:nowrap; COLOR: black; FONT-WEIGHT: bold" > <div> </div> </td> <td style="white-space:nowrap;"> <div> </div> </td> <td colspan="2" style="white-space:nowrap;"> <div> </div> </td> <td style="white-space:nowrap;"> <div> </div> </td> </tr> <tr style="VERTICAL-ALIGN: bottom"> <td style="white-space:nowrap;"> <div> </div> </td> <td style="white-space:nowrap; COLOR: black; FONT-WEIGHT: bold" > <div> </div> </td> <td style="white-space:nowrap; TEXT-ALIGN: center; COLOR: black; FONT-WEIGHT: bold" colspan="2" > <div>Cost</div> </td> <td style="white-space:nowrap; COLOR: black; FONT-WEIGHT: bold" > <div> </div> </td> <td style="white-space:nowrap; COLOR: black; FONT-WEIGHT: bold" > <div> </div> </td> <td style="white-space:nowrap; TEXT-ALIGN: center; COLOR: black; FONT-WEIGHT: bold" colspan="2" > <div>Amortization</div> </td> <td style="white-space:nowrap; COLOR: black; FONT-WEIGHT: bold" > <div> </div> </td> <td style="white-space:nowrap; COLOR: black; FONT-WEIGHT: bold" > <div> </div> </td> <td style="white-space:nowrap; TEXT-ALIGN: center; COLOR: black; FONT-WEIGHT: bold" colspan="2" > <div>Net</div> </td> <td style="white-space:nowrap; COLOR: black; FONT-WEIGHT: bold" > <div> </div> </td> </tr> <tr style="BACKGROUND-COLOR: rgb(204,255,204); VERTICAL-ALIGN: bottom"> <td style="TEXT-ALIGN: justify; WIDTH: 55%; COLOR: black"> <div>Branding costs</div> </td> <td style="WIDTH: 1%; COLOR: black"> <div> </div> </td> <td style="TEXT-ALIGN: left; WIDTH: 1%; COLOR: black"> <div>$</div> </td> <td style="TEXT-ALIGN: right; WIDTH: 12%; COLOR: black"> <div>403,459</div> </td> <td style="TEXT-ALIGN: left; WIDTH: 1%; COLOR: black"> <div> </div> </td> <td style="WIDTH: 1%; COLOR: black"> <div> </div> </td> <td style="TEXT-ALIGN: left; WIDTH: 1%; COLOR: black"> <div>$</div> </td> <td style="TEXT-ALIGN: right; WIDTH: 12%; COLOR: black"> <div>(336,230</div> </td> <td style="TEXT-ALIGN: left; WIDTH: 1%; COLOR: black"> <div>)</div> </td> <td style="WIDTH: 1%; COLOR: black"> <div> </div> </td> <td style="TEXT-ALIGN: left; WIDTH: 1%; COLOR: black"> <div>$</div> </td> <td style="TEXT-ALIGN: right; WIDTH: 12%; COLOR: black"> <div>67,229</div> </td> <td style="TEXT-ALIGN: left; WIDTH: 1%; COLOR: black"> <div> </div> </td> </tr> <tr style="BACKGROUND-COLOR: white; VERTICAL-ALIGN: bottom"> <td style="TEXT-ALIGN: justify; PADDING-BOTTOM: 1pt; COLOR: black"> <div>Website design</div> </td> <td style="PADDING-BOTTOM: 1pt; COLOR: black"> <div> </div> </td> <td style="BORDER-BOTTOM: black 1pt solid; TEXT-ALIGN: left; COLOR: black"> <div> </div> </td> <td style="BORDER-BOTTOM: black 1pt solid; TEXT-ALIGN: right; COLOR: black"> <div>276,347</div> </td> <td style="TEXT-ALIGN: left; PADDING-BOTTOM: 1pt; COLOR: black"> <div> </div> </td> <td style="PADDING-BOTTOM: 1pt; COLOR: black"> <div> </div> </td> <td style="BORDER-BOTTOM: black 1pt solid; TEXT-ALIGN: left; COLOR: black"> <div> </div> </td> <td style="BORDER-BOTTOM: black 1pt solid; TEXT-ALIGN: right; COLOR: black"> <div>(182,177</div> </td> <td style="TEXT-ALIGN: left; PADDING-BOTTOM: 1pt; COLOR: black"> <div>)</div> </td> <td style="PADDING-BOTTOM: 1pt; COLOR: black"> <div> </div> </td> <td style="BORDER-BOTTOM: black 1pt solid; TEXT-ALIGN: left; COLOR: black"> <div> </div> </td> <td style="BORDER-BOTTOM: black 1pt solid; TEXT-ALIGN: right; COLOR: black"> <div>94,170</div> </td> <td style="TEXT-ALIGN: left; PADDING-BOTTOM: 1pt; COLOR: black"> <div> </div> </td> </tr> <tr style="BACKGROUND-COLOR: rgb(204,255,204); VERTICAL-ALIGN: bottom"> <td> <div> </div> </td> <td> <div> </div> </td> <td style="TEXT-ALIGN: left"> <div> </div> </td> <td style="TEXT-ALIGN: right"> <div> </div> </td> <td style="TEXT-ALIGN: left"> <div> </div> </td> <td> <div> </div> </td> <td style="TEXT-ALIGN: left"> <div> </div> </td> <td style="TEXT-ALIGN: right"> <div> </div> </td> <td style="TEXT-ALIGN: left"> <div> </div> </td> <td> <div> </div> </td> <td style="TEXT-ALIGN: left"> <div> </div> </td> <td style="TEXT-ALIGN: right"> <div> </div> </td> <td style="TEXT-ALIGN: left"> <div> </div> </td> </tr> <tr style="BACKGROUND-COLOR: white; VERTICAL-ALIGN: bottom"> <td style="TEXT-ALIGN: justify; PADDING-BOTTOM: 2.5pt; COLOR: black"> <div>Total</div> </td> <td style="PADDING-BOTTOM: 2.5pt; COLOR: black"> <div> </div> </td> <td style="BORDER-BOTTOM: black 2.5pt double; TEXT-ALIGN: left; COLOR: black"> <div>$</div> </td> <td style="BORDER-BOTTOM: black 2.5pt double; TEXT-ALIGN: right; COLOR: black"> <div>679,806</div> </td> <td style="TEXT-ALIGN: left; PADDING-BOTTOM: 2.5pt; COLOR: black"> <div> </div> </td> <td style="PADDING-BOTTOM: 2.5pt; COLOR: black"> <div> </div> </td> <td style="BORDER-BOTTOM: black 2.5pt double; TEXT-ALIGN: left; COLOR: black"> <div>$</div> </td> <td style="BORDER-BOTTOM: black 2.5pt double; TEXT-ALIGN: right; COLOR: black"> <div>(518,407</div> </td> <td style="TEXT-ALIGN: left; PADDING-BOTTOM: 2.5pt; COLOR: black"> <div>)</div> </td> <td style="PADDING-BOTTOM: 2.5pt; COLOR: black"> <div> </div> </td> <td style="BORDER-BOTTOM: black 2.5pt double; TEXT-ALIGN: left; COLOR: black"> <div>$</div> </td> <td style="BORDER-BOTTOM: black 2.5pt double; TEXT-ALIGN: right; COLOR: black"> <div>161,399</div> </td> <td style="TEXT-ALIGN: left; PADDING-BOTTOM: 2.5pt; COLOR: black"> <div> </div> </td> </tr> </table> </div> falsefalsefalse | nonnum:textBlockItemTypenaTabular disclosure of assets, excluding financial assets and goodwill, lacking physical substance with a finite life, by either major class or business segment.Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 350
-SubTopic 30
-Section 50
-Paragraph 1
-Subparagraph (a)
-URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16265-109275
Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 350
-SubTopic 30
-Section 50
-Paragraph 2
-Subparagraph (a)
-URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16323-109275
false0
3false
2us-gaap_ScheduleOfIndefiniteLivedIntangibleAssetsTableTextBlockus-gaap_truenadurationfalsefalsefalsefalsefalsefalsefalsefalseverboseLabel| 1falsefalsefalse00 <table border="0" style="clear:both;width:100%; table-layout:fixed;"> <tr> <td></td> </tr> </table> <div style="clear:both; FONT-FAMILY:Times New Roman;FONT-SIZE: 10pt;MARGIN: 0pt 0px; FONT: 10pt Times New Roman, Times, Serif "> <div style="clear:both; FONT-FAMILY:Times New Roman;FONT-SIZE: 10pt;MARGIN: 0pt 0px; FONT: 10pt Times New Roman, Times, Serif"> At June 30, 2013, intangible assets were comprised of the following:</div> <div style="clear:both; FONT-FAMILY:Times New Roman;FONT-SIZE: 10pt;MARGIN: 0pt 0px; FONT: 10pt Times New Roman, Times, Serif">  </div> <div style="clear:both; FONT-FAMILY:Times New Roman;FONT-SIZE: 10pt;MARGIN: 0pt 0px 0pt 0.25in; FONT: 10pt Times New Roman, Times, Serif"> Intangibles not subject to amortization:</div> <div style="clear:both; FONT-FAMILY:Times New Roman;FONT-SIZE: 10pt;MARGIN: 0pt 0px; FONT: 10pt Times New Roman, Times, Serif">  </div> <div style="clear:both; FONT-FAMILY:Times New Roman;FONT-SIZE: 10pt;MARGIN: 0in 0in 0pt; FONT-SIZE: 10pt"> <table style="clear:both;WIDTH: 65%; BORDER-COLLAPSE: collapse; FONT: 10pt Times New Roman, Times, Serif; MARGIN-LEFT: 0.5in" cellspacing="0" cellpadding="0"> <tr style="VERTICAL-ALIGN: bottom"> <td style="white-space:nowrap;"> <div> </div> </td> <td style="white-space:nowrap; COLOR: black; FONT-WEIGHT: bold" > <div> </div> </td> <td style="white-space:nowrap; TEXT-ALIGN: center; COLOR: black; FONT-WEIGHT: bold" colspan="2" > <div>Cost</div> </td> <td style="white-space:nowrap; COLOR: black; FONT-WEIGHT: bold" > <div> </div> </td> </tr> <tr style="BACKGROUND-COLOR: rgb(204,255,204); VERTICAL-ALIGN: bottom"> <td style="TEXT-ALIGN: justify; PADDING-BOTTOM: 1pt; WIDTH: 77%; COLOR: black"> <div>Trademark costs, including initial registration</div> </td> <td style="PADDING-BOTTOM: 1pt; WIDTH: 1%; COLOR: black"> <div> </div> </td> <td style="BORDER-BOTTOM: black 1pt solid; TEXT-ALIGN: left; WIDTH: 1%; COLOR: black"> <div>$</div> </td> <td style="BORDER-BOTTOM: black 1pt solid; TEXT-ALIGN: right; WIDTH: 20%; COLOR: black"> <div>219,265</div> </td> <td style="TEXT-ALIGN: left; PADDING-BOTTOM: 1pt; WIDTH: 1%; COLOR: black"> <div> </div> </td> </tr> </table> </div> <div style="clear:both; FONT-FAMILY:Times New Roman;FONT-SIZE: 10pt;MARGIN: 0pt 0px; FONT: 10pt Times New Roman, Times, Serif">  </div> <div style="clear:both; FONT-FAMILY:Times New Roman;FONT-SIZE: 10pt;MARGIN: 0pt 0px; FONT: 10pt Times New Roman, Times, Serif"> At December 31, 2012, intangible assets were comprised of the following:</div> <div style="clear:both; FONT-FAMILY:Times New Roman;FONT-SIZE: 10pt;MARGIN: 0pt 0px; FONT: 10pt Times New Roman, Times, Serif">  </div> <div style="clear:both; FONT-FAMILY:Times New Roman;FONT-SIZE: 10pt;MARGIN: 0pt 0px; FONT: 10pt Times New Roman, Times, Serif">          Intangibles not subject to amortization:</div> <div style="clear:both; FONT-FAMILY:Times New Roman;FONT-SIZE: 10pt;TEXT-ALIGN: justify; MARGIN: 0pt 0px; FONT: 10pt Times New Roman, Times, Serif">  </div> <div style="clear:both; FONT-FAMILY:Times New Roman;FONT-SIZE: 10pt;MARGIN: 0in 0in 0pt; FONT-SIZE: 10pt"> <table style="clear:both;WIDTH: 65%; BORDER-COLLAPSE: collapse; FONT: 10pt Times New Roman, Times, Serif; MARGIN-LEFT: 0.5in" cellspacing="0" cellpadding="0"> <tr style="VERTICAL-ALIGN: bottom"> <td style="white-space:nowrap;"></td> <td style="white-space:nowrap; COLOR: black; FONT-WEIGHT: bold" > <div> </div> </td> <td style="white-space:nowrap; TEXT-ALIGN: center; COLOR: black; FONT-WEIGHT: bold" colspan="2" > <div>Cost</div> </td> <td style="white-space:nowrap; COLOR: black; FONT-WEIGHT: bold" > <div> </div> </td> </tr> <tr style="BACKGROUND-COLOR: rgb(204,255,204); VERTICAL-ALIGN: bottom"> <td style="TEXT-ALIGN: justify; PADDING-BOTTOM: 1pt; WIDTH: 77%; COLOR: black"> <div>Trademark costs, including initial registration</div> </td> <td style="PADDING-BOTTOM: 1pt; WIDTH: 1%; COLOR: black"> <div> </div> </td> <td style="BORDER-BOTTOM: black 1pt solid; TEXT-ALIGN: left; WIDTH: 1%; COLOR: black"> <div>$</div> </td> <td style="BORDER-BOTTOM: black 1pt solid; TEXT-ALIGN: right; WIDTH: 20%; COLOR: black"> <div>205,243</div> </td> <td style="TEXT-ALIGN: left; PADDING-BOTTOM: 1pt; WIDTH: 1%; COLOR: black"> <div> </div> </td> </tr> </table> </div> </div> falsefalsefalse | nonnum:textBlockItemTypenaTabular disclosure of assets, excluding financial assets and goodwill, lacking physical substance and exist in perpetuity, by either major class or business segment.Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 350
-SubTopic 30
-Section 50
-Paragraph 2
-Subparagraph (b)
-URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16323-109275
Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 350
-SubTopic 30
-Section 50
-Paragraph 3
-Subparagraph (b),(d)
-URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16373-109275
false0
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2us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlockus-gaap_truenadurationfalsefalsefalsefalsefalsefalsefalsefalseverboseLabel| 1falsefalsefalse00 <table border="0" style="clear:both;width:100%; table-layout:fixed;"> <tr> <td></td> </tr> </table> <div style="clear:both; FONT-FAMILY:Times New Roman;FONT-SIZE: 10pt;MARGIN: 0pt 0px; FONT: 10pt Times New Roman, Times, Serif "> <div style="clear:both; FONT-FAMILY:Times New Roman;FONT-SIZE: 10pt;MARGIN: 0pt 0px; FONT: 10pt Times New Roman, Times, Serif" align="justify">Estimated amortization expense related to intangible assets for the succeeding five years, including the remainder of 2013, is:</div> <div style="clear:both; FONT-FAMILY:Times New Roman;FONT-SIZE: 10pt;MARGIN: 0pt 0px; FONT: 10pt Times New Roman, Times, Serif" align="justify"> </div> <div style="clear:both; FONT-FAMILY:Times New Roman;FONT-SIZE: 10pt;MARGIN: 0in 0in 0pt; FONT-SIZE: 10pt"> <div style="clear:both; FONT-FAMILY:Times New Roman;FONT-SIZE: 10pt;TEXT-ALIGN:Left; TEXT-INDENT: 0in; WIDTH: 100%"> <table style="clear:both;BORDER-BOTTOM: #9eb6ce 0px solid; BORDER-LEFT: #9eb6ce 0px solid; MARGIN: 0in 0in 0in 0.5in; WIDTH: 55%; BORDER-COLLAPSE: collapse; OVERFLOW: visible; BORDER-TOP: #9eb6ce 0px solid; BORDER-RIGHT: #9eb6ce 0px solid" cellspacing="0" cellpadding="0" align="left"> <tr style="HEIGHT: 12px"> <td style="TEXT-ALIGN: center; FONT-STYLE: normal; FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt; VERTICAL-ALIGN: middle; FONT-WEIGHT: 700" width="40%"> <div>December 31,</div> </td> <td style="TEXT-ALIGN: center; FONT-STYLE: normal; FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt; VERTICAL-ALIGN: middle; FONT-WEIGHT: 700" width="1%"> <div> </div> </td> <td style="TEXT-ALIGN: center; FONT-STYLE: normal; FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt; VERTICAL-ALIGN: middle; FONT-WEIGHT: 700" width="13%" colspan="2"> <div>Amount</div> </td> <td style="TEXT-ALIGN: left; FONT-STYLE: normal; FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt; VERTICAL-ALIGN: middle; FONT-WEIGHT: 400" width="1%"> <div> </div> </td> </tr> <tr style="HEIGHT: 12px"> <td style="TEXT-ALIGN: center; FONT-STYLE: normal; FONT-FAMILY: Times New Roman; BACKGROUND: #ccffcc; FONT-SIZE: 10pt; VERTICAL-ALIGN: bottom; FONT-WEIGHT: 400" width="40%"> <div>2013</div> </td> <td style="TEXT-ALIGN: left; FONT-STYLE: normal; FONT-FAMILY: Times New Roman; BACKGROUND: #ccffcc; FONT-SIZE: 10pt; VERTICAL-ALIGN: bottom; FONT-WEIGHT: 400" width="1%"> <div> </div> </td> <td style="TEXT-ALIGN: left; FONT-STYLE: normal; FONT-FAMILY: Times New Roman; BACKGROUND: #ccffcc; FONT-SIZE: 10pt; VERTICAL-ALIGN: bottom; FONT-WEIGHT: 400" width="1%"> <div>$</div> </td> <td style="TEXT-ALIGN: right; FONT-STYLE: normal; PADDING-RIGHT: 5px; FONT-FAMILY: Times New Roman; BACKGROUND: #ccffcc; FONT-SIZE: 10pt; VERTICAL-ALIGN: bottom; FONT-WEIGHT: 400" width="12%"> <div>30,000</div> </td> <td style="TEXT-ALIGN: left; FONT-STYLE: normal; FONT-FAMILY: Times New Roman; BACKGROUND: #ccffcc; FONT-SIZE: 10pt; VERTICAL-ALIGN: bottom; FONT-WEIGHT: 400" width="1%"> <div> </div> </td> </tr> <tr style="HEIGHT: 12px"> <td style="TEXT-ALIGN: center; FONT-STYLE: normal; FONT-FAMILY: Times New Roman; BACKGROUND: #ffffff; FONT-SIZE: 10pt; VERTICAL-ALIGN: bottom; FONT-WEIGHT: 400" width="40%"> <div>2014</div> </td> <td style="TEXT-ALIGN: left; FONT-STYLE: normal; FONT-FAMILY: Times New Roman; BACKGROUND: #ffffff; FONT-SIZE: 10pt; VERTICAL-ALIGN: bottom; FONT-WEIGHT: 400" width="1%"> <div> </div> </td> <td style="TEXT-ALIGN: left; FONT-STYLE: normal; FONT-FAMILY: Times New Roman; BACKGROUND: #ffffff; FONT-SIZE: 10pt; VERTICAL-ALIGN: bottom; FONT-WEIGHT: 400" width="1%"> <div> </div> </td> <td style="TEXT-ALIGN: right; FONT-STYLE: normal; PADDING-RIGHT: 5px; FONT-FAMILY: Times New Roman; BACKGROUND: #ffffff; FONT-SIZE: 10pt; VERTICAL-ALIGN: bottom; FONT-WEIGHT: 400" width="12%"> <div>23,000</div> </td> <td style="TEXT-ALIGN: left; FONT-STYLE: normal; FONT-FAMILY: Times New Roman; BACKGROUND: #ffffff; FONT-SIZE: 10pt; VERTICAL-ALIGN: bottom; FONT-WEIGHT: 400" width="1%"> <div> </div> </td> </tr> <tr style="HEIGHT: 12px"> <td style="TEXT-ALIGN: center; FONT-STYLE: normal; FONT-FAMILY: Times New Roman; BACKGROUND: #ccffcc; FONT-SIZE: 10pt; VERTICAL-ALIGN: bottom; FONT-WEIGHT: 400" width="40%"> <div>2015</div> </td> <td style="TEXT-ALIGN: left; FONT-STYLE: normal; FONT-FAMILY: Times New Roman; BACKGROUND: #ccffcc; FONT-SIZE: 10pt; VERTICAL-ALIGN: bottom; FONT-WEIGHT: 400" width="1%"> <div> </div> </td> <td style="TEXT-ALIGN: left; FONT-STYLE: normal; FONT-FAMILY: Times New Roman; BACKGROUND: #ccffcc; FONT-SIZE: 10pt; VERTICAL-ALIGN: bottom; FONT-WEIGHT: 400" width="1%"> <div> </div> </td> <td style="TEXT-ALIGN: right; FONT-STYLE: normal; PADDING-RIGHT: 5px; FONT-FAMILY: Times New Roman; BACKGROUND: #ccffcc; FONT-SIZE: 10pt; VERTICAL-ALIGN: bottom; FONT-WEIGHT: 400" width="12%"> <div>10,000</div> </td> <td style="TEXT-ALIGN: left; FONT-STYLE: normal; FONT-FAMILY: Times New Roman; BACKGROUND: #ccffcc; FONT-SIZE: 10pt; VERTICAL-ALIGN: bottom; FONT-WEIGHT: 400" width="1%"> <div> </div> </td> </tr> <tr style="HEIGHT: 12px"> <td style="TEXT-ALIGN: center; FONT-STYLE: normal; FONT-FAMILY: Times New Roman; BACKGROUND: #ffffff; FONT-SIZE: 10pt; VERTICAL-ALIGN: bottom; FONT-WEIGHT: 400" width="40%"> <div>2016</div> </td> <td style="TEXT-ALIGN: left; FONT-STYLE: normal; FONT-FAMILY: Times New Roman; BACKGROUND: #ffffff; FONT-SIZE: 10pt; VERTICAL-ALIGN: bottom; FONT-WEIGHT: 400" width="1%"> <div> </div> </td> <td style="TEXT-ALIGN: left; FONT-STYLE: normal; FONT-FAMILY: Times New Roman; BACKGROUND: #ffffff; FONT-SIZE: 10pt; VERTICAL-ALIGN: bottom; FONT-WEIGHT: 400" width="1%"> <div> </div> </td> <td style="TEXT-ALIGN: right; FONT-STYLE: normal; PADDING-RIGHT: 5px; FONT-FAMILY: Times New Roman; BACKGROUND: #ffffff; FONT-SIZE: 10pt; VERTICAL-ALIGN: bottom; FONT-WEIGHT: 400" width="12%"> <div>7,000</div> </td> <td style="TEXT-ALIGN: left; FONT-STYLE: normal; FONT-FAMILY: Times New Roman; BACKGROUND: #ffffff; FONT-SIZE: 10pt; VERTICAL-ALIGN: bottom; FONT-WEIGHT: 400" width="1%"> <div> </div> </td> </tr> <tr style="HEIGHT: 12px"> <td style="TEXT-ALIGN: center; FONT-STYLE: normal; FONT-FAMILY: Times New Roman; BACKGROUND: #ccffcc; FONT-SIZE: 10pt; VERTICAL-ALIGN: bottom; FONT-WEIGHT: 400" width="40%"> <div>2017</div> </td> <td style="TEXT-ALIGN: left; FONT-STYLE: normal; FONT-FAMILY: Times New Roman; BACKGROUND: #ccffcc; FONT-SIZE: 10pt; VERTICAL-ALIGN: bottom; FONT-WEIGHT: 400" width="1%"> <div> </div> </td> <td style="TEXT-ALIGN: left; FONT-STYLE: normal; FONT-FAMILY: Times New Roman; BACKGROUND: #ccffcc; FONT-SIZE: 10pt; VERTICAL-ALIGN: bottom; FONT-WEIGHT: 400" width="1%"> <div> </div> </td> <td style="TEXT-ALIGN: right; FONT-STYLE: normal; PADDING-RIGHT: 5px; FONT-FAMILY: Times New Roman; BACKGROUND: #ccffcc; FONT-SIZE: 10pt; VERTICAL-ALIGN: bottom; FONT-WEIGHT: 400" width="12%"> <div>7,000</div> </td> <td style="TEXT-ALIGN: left; FONT-STYLE: normal; FONT-FAMILY: Times New Roman; BACKGROUND: #ccffcc; FONT-SIZE: 10pt; VERTICAL-ALIGN: bottom; FONT-WEIGHT: 400" width="1%"> <div> </div> </td> </tr> </table> </div> </div> </div> falsefalsefalse | nonnum:textBlockItemTypenaTabular disclosure of the amount of amortization expense expected to be recorded in succeeding fiscal years for finite-lived intangible assets.Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 350
-SubTopic 30
-Section 50
-Paragraph 2
-Subparagraph (a)
-URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16323-109275
false0
falseIntangible assets (Tables)UnKnownUnKnownUnKnownUnKnowntruefalsefalseSheethttp://www.crumbs.com/role/IntangibleAssetsTables14