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Note 2 - Revenue Recognition
6 Months Ended
Jun. 30, 2018
Notes to Financial Statements  
Revenue from Contract with Customer [Text Block]
2.
Revenue Recognition
 
The Company’s revenues primarily consist of product sales to its customers. The Company considers the purchase orders, which in some cases are governed by master sales agreements, to be the contracts with the customers. For each contract, the Company considers the commitment to transfer products, each of which is distinct, to be the identified performance obligations. Revenue is measured as the amount of consideration the Company expects to be entitled in exchange for the transfer of product, which is generally the price stated in the contract specific for each item sold, adjusted for the value of expected returns, discounts, rebates, or other promotional incentives or allowances offered to our customers. Expected returns for damaged or defective product are estimated using the expected value method based upon historical product return experience. Discounts and rebates offered to customers are typically defined in the master sales agreements with customers and, therefore, are recorded using the most likely amount method based on the terms of the contract. Promotional incentives are defined programs offered for short, specific periods of time and are estimated using the expected value method based upon historical experience. The Company does
not
expect the transaction price for revenue recognized will be subject to a significant revenue reversal. As the Company’s product sale contracts and standard payment terms have a duration of less than
one
year, it uses the practical expedient applicable to such contracts and does
not
consider the time value of money. Sales, use, value add and other similar taxes assessed by governmental authorities and collected concurrent with revenue-producing activities are excluded from revenue. The Company has elected to recognize the cost for freight activities when control of the product has transferred to the customer as an expense within cost of goods sold in the condensed consolidated statements of comprehensive income. Product revenues are recognized at the point in time when control of the product is transferred to the customer, which typically occurs upon shipment or delivery to the customer. To determine when control has transferred, the Company considers if there is a present right to payment and if legal title, physical possession, and the significant risks and rewards of ownership of the asset has transferred to the customer. As substantially all of the Company’s revenues are recognized at a point in time, the amount of unsatisfied performance obligations at each period end is
not
material. The Company’s contracts have an original expected duration of
one
year or less. As a result, the Company has elected to use the practical expedient to
not
disclose its remaining performance obligations.
 
At the request of certain customers, the Company will warehouse inventory billed to the customer but
not
delivered. Unless all revenue recognition criteria have been met, the Company does
not
recognize revenue on these transactions until the customer takes possession of the product.
 
While the Company’s standard payment terms are less than
one
year, the specific payment terms and conditions in its customer contracts vary. In some cases, customers prepay for their goods; in other cases, after appropriate credit evaluation, an open credit line is granted and payment is due in arrears. Contracts with payment in arrears are recognized in the condensed consolidated balance sheets as accounts receivable upon revenue recognition, while contracts where customers pay in advance are recognized as customer deposits and recorded in other accrued liabilities in the condensed consolidated balance sheets until revenue is recognized. The balance of customer deposits (contract liabilities) was
$20,643
and
$7,034
at
June 30, 2018
and
December 31, 2017,
respectively. During the
six
month period ended
June 30, 2018,
the Company recognized revenue of
$5,812
related to amounts included in the
December 31, 2017
customer deposit balance. The Company typically recognizes revenue within
one
year of the receipt of the customer deposit.
 
The Company offers standard warranty coverage on substantially all products that it sells and accounts for this standard warranty coverage as an assurance warranty. As such,
no
transaction price is allocated to the standard warranty, and the Company records a liability for product warranty obligations at the time of sale to a customer based upon historical warranty experience. Refer to Note
10,
“Product Warranty Obligations,” to the condensed consolidated financial statements for further information regarding the Company’s standard warranties.
 
The Company also sells extended warranty coverage for certain products, which it accounts for as service warranties. In most cases, the extended warranty is sold as a separate contract. As such, extended warranty sales are considered a separate performance obligation, and the extended warranty transaction price is separate and distinct from the product. The extended warranty transaction price is initially recorded as deferred revenue on the condensed consolidated balance sheets and amortized on a straight-line basis to selling and service expenses in the condensed consolidated statements of comprehensive income, as an offset to warranty expense, over the life of the contracts following the standard warranty period. For extended warranty contracts that the Company sells under a
third
-party marketing agreement, it is required to pay fees to the
third
-party service provider and classifies these fees as costs to obtain a contract. The contract costs are deferred and recorded as other assets on the condensed consolidated balance sheets. The deferred contract costs are amortized to selling and service expense in the condensed consolidated statements of comprehensive income consistent with how the related deferred revenue is recognized. Refer to Note
10,
“Product Warranty Obligations,” to the condensed consolidated financial statements for further information regarding the Company’s extended warranties.
 
The Company offers other services, including remote monitoring, installation and maintenance services in limited circumstances. These other services are currently
not
material, accounting for less than
one
percent of revenue.
 
Refer to Note
8,
“Segment Reporting,” to the condensed consolidated financial statements for the Company’s disaggregated revenue disclosure. The information discussed above is applicable to each of the Company’s product classes.