STATEMENT OF SHAREHOLDERS' EQUITY (DEFICIT) (USD $)	Common Stock [Member]	Additional Paid-In Capital [Member]	Common Stock Payable [Member]	Retained Earnings [Member]	Total
Balance at Jul. 21, 2009	$ 0	$ 0	$ 0	$ 0	$ 0
Founders' shares	20,000	(20,000)		0	0
Founders' shares (in shares)	20,000,000
Net loss				(4,600)	(4,600)
Balance at Jul. 31, 2009	20,000	(20,000)	0	(4,600)	(4,600)
Balance (in shares) at Jul. 31, 2009	20,000,000
Shares issued for services	102	10,094			10,196
Shares issued for services (in shares)	101,960
Shares issued for services	3,710	3,706,290			3,710,000
Shares issued for services (in shares)	3,710,000
Shares issued for cash	392	38,808			39,200
Shares issued for cash (in shares)	392,000
Shares issued for cash	15	14,985			15,000
Shares issued for cash (in shares)	15,000
Imputed interest on related-party debt		952			952
Net loss				(3,788,229)	(3,788,229)
Balance at Jul. 31, 2010	24,219	3,751,129	0	(3,792,829)	(17,481)
Balance (in shares) at Jul. 31, 2010	24,218,960
Shares issued for cash	56	22,473			22,529
Shares issued for cash (in shares)	56,322
Shares issued for cash	10	5,990			6,000
Shares issued for cash (in shares)	10,000
Shares issued for cash	100	59,900			60,000
Shares issued for cash (in shares)	100,000
Shares issued for cash	14	8,386			8,400
Shares issued for cash (in shares)	14,000
Shares issued for cash	35	20,965			21,000
Shares issued for cash (in shares)	35,000
Shares issued for services	80	63,120	0	0	63,200
Shares issued for services (in shares)	80,000
Imputed interest on related-party debt		835			835
Net loss				(169,245)	(169,245)
Balance at Jul. 31, 2011	24,514	3,932,798	0	(3,962,074)	(4,762)
Balance (in shares) at Jul. 31, 2011	24,514,282		0
Shares issued for cash	24	14,076			14,100
Shares issued for cash (in shares)	23,500
Shares issued for services	100	59,900			60,000
Shares issued for services (in shares)	100,000
Stock payable for services			27,900		27,900
Imputed interest on related-party debt		597			597
Net loss				(160,385)	(160,385)
Balance at Oct. 31, 2011	$ 24,638	$ 4,007,371	$ 27,900	$ (4,122,459)	$ (62,550)
Balance (in shares) at Oct. 31, 2011	24,637,782