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7. INTANGIBLE ASSETS (Details) (USD $)
Sep. 30, 2013
Dec. 31, 2012
Dec. 31, 2011
Intangible assets consist      
SUGARDOWN technology and provisional patents $ 900,000 $ 900,000 $ 900,000
Less accumulated amortization (187,500) (139,286) (75,000)
Intangible assets, net $ 712,500 $ 760,714 $ 825,000