0001209191-11-029513.txt : 20110518 0001209191-11-029513.hdr.sgml : 20110518 20110518184446 ACCESSION NUMBER: 0001209191-11-029513 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20110516 FILED AS OF DATE: 20110518 DATE AS OF CHANGE: 20110518 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Holland Michael A. CENTRAL INDEX KEY: 0001476482 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-34536 FILM NUMBER: 11856019 MAIL ADDRESS: STREET 1: 800 COMMONWEALTH DRIVE STREET 2: SUITE 100 CITY: WARRENDALE STATE: PA ZIP: 15086 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: rue21, inc. CENTRAL INDEX KEY: 0001471458 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-APPAREL & ACCESSORY STORES [5600] IRS NUMBER: 251311645 STATE OF INCORPORATION: DE BUSINESS ADDRESS: STREET 1: 800 COMMONWEALTH DRIVE, SUITE 100 CITY: WARRENDALE STATE: PA ZIP: 15086 BUSINESS PHONE: 724-776-9780 MAIL ADDRESS: STREET 1: 800 COMMONWEALTH DRIVE, SUITE 100 CITY: WARRENDALE STATE: PA ZIP: 15086 4 1 doc4.xml FORM 4 SUBMISSION X0303 4 2011-05-16 0 0001471458 rue21, inc. RUE 0001476482 Holland Michael A. RUE21, INC. 800 COMMONWEALTH DR WARRENDALE PA 15086 0 1 0 0 Senior VP of Information Techn Common Stock 2011-05-16 4 S 0 2300 30.83 D 26115 D Transaction effected pursuant to Rule 10b5-1 trading plan adopted by the reporting person on January 14, 2011. Represents the weighted average of multiple sales transactions ranging in price from $30.63 to $31.00. /s/ Stacy Siegal, Attorney-in-Fact 2011-05-18